Shawn Kesler
Vice President Marketing at Wisconsin Bank & Trust- Claim this Profile
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Bio
Murray Friedman
I have had the genuine pleasure of having Shawn on my marketing team at Associated for the past 3 years. He is a true marketing professional in so many ways ... experienced, creative, incredible at team and relationship building, never stops learning, continually adapts, always on top of the latest trends, and knows how to integrate sales and marketing to generate the best results for his partners. I think Shawn could excel in nearly any industry, but has proven his marketing and leadership abilities in banking for many years. As his role evolved and expanded at Associated, he would always attack the next opportunity with a positive energy and attitude that is so rare these days.
Anna Reardon
Shawn Kesler is like the George Strait of marketing– highly experienced and respected for the skillful work that speaks for itself. I believe one of Shawn’s greatest assets is his nonchalant personality, which makes working with him on projects with tight deadlines or complex tasks a lot more enjoyable. He is a true leader on our Marketing team and I highly recommend him!
Murray Friedman
I have had the genuine pleasure of having Shawn on my marketing team at Associated for the past 3 years. He is a true marketing professional in so many ways ... experienced, creative, incredible at team and relationship building, never stops learning, continually adapts, always on top of the latest trends, and knows how to integrate sales and marketing to generate the best results for his partners. I think Shawn could excel in nearly any industry, but has proven his marketing and leadership abilities in banking for many years. As his role evolved and expanded at Associated, he would always attack the next opportunity with a positive energy and attitude that is so rare these days.
Anna Reardon
Shawn Kesler is like the George Strait of marketing– highly experienced and respected for the skillful work that speaks for itself. I believe one of Shawn’s greatest assets is his nonchalant personality, which makes working with him on projects with tight deadlines or complex tasks a lot more enjoyable. He is a true leader on our Marketing team and I highly recommend him!
Murray Friedman
I have had the genuine pleasure of having Shawn on my marketing team at Associated for the past 3 years. He is a true marketing professional in so many ways ... experienced, creative, incredible at team and relationship building, never stops learning, continually adapts, always on top of the latest trends, and knows how to integrate sales and marketing to generate the best results for his partners. I think Shawn could excel in nearly any industry, but has proven his marketing and leadership abilities in banking for many years. As his role evolved and expanded at Associated, he would always attack the next opportunity with a positive energy and attitude that is so rare these days.
Anna Reardon
Shawn Kesler is like the George Strait of marketing– highly experienced and respected for the skillful work that speaks for itself. I believe one of Shawn’s greatest assets is his nonchalant personality, which makes working with him on projects with tight deadlines or complex tasks a lot more enjoyable. He is a true leader on our Marketing team and I highly recommend him!
Murray Friedman
I have had the genuine pleasure of having Shawn on my marketing team at Associated for the past 3 years. He is a true marketing professional in so many ways ... experienced, creative, incredible at team and relationship building, never stops learning, continually adapts, always on top of the latest trends, and knows how to integrate sales and marketing to generate the best results for his partners. I think Shawn could excel in nearly any industry, but has proven his marketing and leadership abilities in banking for many years. As his role evolved and expanded at Associated, he would always attack the next opportunity with a positive energy and attitude that is so rare these days.
Anna Reardon
Shawn Kesler is like the George Strait of marketing– highly experienced and respected for the skillful work that speaks for itself. I believe one of Shawn’s greatest assets is his nonchalant personality, which makes working with him on projects with tight deadlines or complex tasks a lot more enjoyable. He is a true leader on our Marketing team and I highly recommend him!
Experience
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Wisconsin Bank & Trust, a division of HTLF Bank
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United States
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Banking
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1 - 100 Employee
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Vice President Marketing
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Jul 2021 - Present
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HTLF
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United States
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Financial Services
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500 - 600 Employee
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Vice President - Regional Marketing Officer Midwest HTLF
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Apr 2020 - Present
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Associated Bank
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United States
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Financial Services
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700 & Above Employee
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Vice President - Interactive Consumer Marketing Manager
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Dec 2011 - Dec 2018
Established and delivered annual marketing plans and strategies for Business Banking, Retail Payments, Bank At Work, HSA and In-Store Branches. Developed and executed marketing launches for new products and services. Established and delivered annual marketing plans and strategies for Business Banking, Retail Payments, Bank At Work, HSA and In-Store Branches. Developed and executed marketing launches for new products and services.
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Vice President Marketing | Business Banking
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Feb 2001 - Dec 2011
Established marketing strategies and direction. Managed marketing staff, advertising strategy, agency and vendor relationships and related activities including developing marketing plans and programs to retain, acquire, and expand customer relationships. Responsible for overall business banking marketing direction, credit card and merchant card strategy. Developed long and short-term Business Banking strategy by using customer segmentation to grow and meet revenue goals. Established marketing strategies and direction. Managed marketing staff, advertising strategy, agency and vendor relationships and related activities including developing marketing plans and programs to retain, acquire, and expand customer relationships. Responsible for overall business banking marketing direction, credit card and merchant card strategy. Developed long and short-term Business Banking strategy by using customer segmentation to grow and meet revenue goals.
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The Alliance for Automotive Marketing
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Albuquerque, New Mexico Area
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Senior Account Executive
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1997 - 1999
Serviced Dealer Marketing Groups in the Southwest Region for GMC Truck including high profile markets such as Dallas, San Antonio, and Austin. Coordinated special events and sponsorships including State Fair of Texas, Livestock Shows, and Auto Shows. Serviced Dealer Marketing Groups in the Southwest Region for GMC Truck including high profile markets such as Dallas, San Antonio, and Austin. Coordinated special events and sponsorships including State Fair of Texas, Livestock Shows, and Auto Shows.
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General Motors
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Sales Executive
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1989 - 1996
Sales Executive, Pontiac-GMC Division, Seattle, WA Business consultant to fifteen area automotive dealers. Analyzed all dealership sales and marketing-related activities. District Sales Manager, GMC Truck Division, Los Angeles, CA Factory contact for the highest volume district in the nation. Developed individual dealership business and marketing plans. Coordinated sport utility promotion, which resulted in 125% sales increase. Sales Executive, Pontiac-GMC Division, Seattle, WA Business consultant to fifteen area automotive dealers. Analyzed all dealership sales and marketing-related activities. District Sales Manager, GMC Truck Division, Los Angeles, CA Factory contact for the highest volume district in the nation. Developed individual dealership business and marketing plans. Coordinated sport utility promotion, which resulted in 125% sales increase.
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Education
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2013 - 2015
Graduate School of Banking University of Wisconsin
Banking and Financial Support Services -
New Mexico State University
BA, Marketing
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