Chad Twaro
Digital Marketing Specialist at iHire- Claim this Profile
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Bio
Jeremy O'Brien
I came to Miami University and, interested in working in sports, volunteered in the athletic communications department where I eventually became a student intern. Chad was the supervisor of all students. If it weren't for Chad's trust and mentoring, I would not be where I am today. Chad invested in me, and he trusted me to take on more and more responsibility in my time at Miami. He was my first mentor in the industry, and his willingness to use his time (on top of his sport assignments) to help develop the student interns allowed Miami's communications office to grow into the excellent department it is today. Under Chad's mentoring, Miami students have graduated and taken internships/jobs at numerous places across the industry: Texas Tech, Ohio State, Louisville then onto Georgia, USF, Boston University, the Columbus Blue Jackets, and more. Chad's ability to locate talent and dedication to developing it is truly one of his strengths. Of course, when he was not directly helping me work my sports, he had sports of his own. Watching Chad manage the PR and social media of a nationally-recognized hockey program showed me how good he was at his own work. Chad made a significant impact on the Miami Athletics brand and was a major contributor to a communications office that has been named to the FWAA's Super 11 on multiple occasions. He is a true professional, consistent motivator, and caring supervisor.
Kelsey Smith, MBA
Chad was the first direct supervisor that I had in the sports industry, and I credit a large majority of my career success to him and his leadership abilities. He was able to show me first hand what it was like to excel in a sports organization, among teaching me skills such as: writing press releases/recaps, social media, statistics, and more. Chad was tasked with managing the group of 15+ students that we had with Miami Athletic Communications. He was able to make each one of us feel like we were a crucial part of the team by giving us the confidence and independence to get the job done the right way. Something that I always admired was his ability to bring together the right group of students each year. I've never experienced as good of a team culture as I did at Miami Athletics under Chad's leadership. All in all, Chad is a great employee, professional, boss and person. Whatever organization he's at will be lucky to have him!
Jeremy O'Brien
I came to Miami University and, interested in working in sports, volunteered in the athletic communications department where I eventually became a student intern. Chad was the supervisor of all students. If it weren't for Chad's trust and mentoring, I would not be where I am today. Chad invested in me, and he trusted me to take on more and more responsibility in my time at Miami. He was my first mentor in the industry, and his willingness to use his time (on top of his sport assignments) to help develop the student interns allowed Miami's communications office to grow into the excellent department it is today. Under Chad's mentoring, Miami students have graduated and taken internships/jobs at numerous places across the industry: Texas Tech, Ohio State, Louisville then onto Georgia, USF, Boston University, the Columbus Blue Jackets, and more. Chad's ability to locate talent and dedication to developing it is truly one of his strengths. Of course, when he was not directly helping me work my sports, he had sports of his own. Watching Chad manage the PR and social media of a nationally-recognized hockey program showed me how good he was at his own work. Chad made a significant impact on the Miami Athletics brand and was a major contributor to a communications office that has been named to the FWAA's Super 11 on multiple occasions. He is a true professional, consistent motivator, and caring supervisor.
Kelsey Smith, MBA
Chad was the first direct supervisor that I had in the sports industry, and I credit a large majority of my career success to him and his leadership abilities. He was able to show me first hand what it was like to excel in a sports organization, among teaching me skills such as: writing press releases/recaps, social media, statistics, and more. Chad was tasked with managing the group of 15+ students that we had with Miami Athletic Communications. He was able to make each one of us feel like we were a crucial part of the team by giving us the confidence and independence to get the job done the right way. Something that I always admired was his ability to bring together the right group of students each year. I've never experienced as good of a team culture as I did at Miami Athletics under Chad's leadership. All in all, Chad is a great employee, professional, boss and person. Whatever organization he's at will be lucky to have him!
Jeremy O'Brien
I came to Miami University and, interested in working in sports, volunteered in the athletic communications department where I eventually became a student intern. Chad was the supervisor of all students. If it weren't for Chad's trust and mentoring, I would not be where I am today. Chad invested in me, and he trusted me to take on more and more responsibility in my time at Miami. He was my first mentor in the industry, and his willingness to use his time (on top of his sport assignments) to help develop the student interns allowed Miami's communications office to grow into the excellent department it is today. Under Chad's mentoring, Miami students have graduated and taken internships/jobs at numerous places across the industry: Texas Tech, Ohio State, Louisville then onto Georgia, USF, Boston University, the Columbus Blue Jackets, and more. Chad's ability to locate talent and dedication to developing it is truly one of his strengths. Of course, when he was not directly helping me work my sports, he had sports of his own. Watching Chad manage the PR and social media of a nationally-recognized hockey program showed me how good he was at his own work. Chad made a significant impact on the Miami Athletics brand and was a major contributor to a communications office that has been named to the FWAA's Super 11 on multiple occasions. He is a true professional, consistent motivator, and caring supervisor.
Kelsey Smith, MBA
Chad was the first direct supervisor that I had in the sports industry, and I credit a large majority of my career success to him and his leadership abilities. He was able to show me first hand what it was like to excel in a sports organization, among teaching me skills such as: writing press releases/recaps, social media, statistics, and more. Chad was tasked with managing the group of 15+ students that we had with Miami Athletic Communications. He was able to make each one of us feel like we were a crucial part of the team by giving us the confidence and independence to get the job done the right way. Something that I always admired was his ability to bring together the right group of students each year. I've never experienced as good of a team culture as I did at Miami Athletics under Chad's leadership. All in all, Chad is a great employee, professional, boss and person. Whatever organization he's at will be lucky to have him!
Jeremy O'Brien
I came to Miami University and, interested in working in sports, volunteered in the athletic communications department where I eventually became a student intern. Chad was the supervisor of all students. If it weren't for Chad's trust and mentoring, I would not be where I am today. Chad invested in me, and he trusted me to take on more and more responsibility in my time at Miami. He was my first mentor in the industry, and his willingness to use his time (on top of his sport assignments) to help develop the student interns allowed Miami's communications office to grow into the excellent department it is today. Under Chad's mentoring, Miami students have graduated and taken internships/jobs at numerous places across the industry: Texas Tech, Ohio State, Louisville then onto Georgia, USF, Boston University, the Columbus Blue Jackets, and more. Chad's ability to locate talent and dedication to developing it is truly one of his strengths. Of course, when he was not directly helping me work my sports, he had sports of his own. Watching Chad manage the PR and social media of a nationally-recognized hockey program showed me how good he was at his own work. Chad made a significant impact on the Miami Athletics brand and was a major contributor to a communications office that has been named to the FWAA's Super 11 on multiple occasions. He is a true professional, consistent motivator, and caring supervisor.
Kelsey Smith, MBA
Chad was the first direct supervisor that I had in the sports industry, and I credit a large majority of my career success to him and his leadership abilities. He was able to show me first hand what it was like to excel in a sports organization, among teaching me skills such as: writing press releases/recaps, social media, statistics, and more. Chad was tasked with managing the group of 15+ students that we had with Miami Athletic Communications. He was able to make each one of us feel like we were a crucial part of the team by giving us the confidence and independence to get the job done the right way. Something that I always admired was his ability to bring together the right group of students each year. I've never experienced as good of a team culture as I did at Miami Athletics under Chad's leadership. All in all, Chad is a great employee, professional, boss and person. Whatever organization he's at will be lucky to have him!
Credentials
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Become a Marketer-Philosopher: Create and optimize high-converting webpages
MECLABSNov, 2022- Nov, 2024 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInMar, 2022- Nov, 2024 -
Role of Content
SemrushSep, 2021- Nov, 2024 -
Inclusive Mindset for Committed Allies
LinkedInMay, 2021- Nov, 2024
Experience
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iHire
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Digital Marketing Specialist
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Aug 2021 - Present
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Freelance Statistician
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Dec 2020 - Present
♦ Perform game day functions, primarily statistical help, at athletic events for Xavier University, University of Cincinnati and Miami University.♦ Expert in Stat Crew and Genius statistical software. ♦ Perform game day functions, primarily statistical help, at athletic events for Xavier University, University of Cincinnati and Miami University.♦ Expert in Stat Crew and Genius statistical software.
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Miami University
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United States
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Higher Education
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700 & Above Employee
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Athletic Communications | Public Relations | Social Media Strategy | Hockey SID | Student Supervisor
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Nov 2013 - Sep 2020
♦ Promoted hockey media relations since the 2013-14 season.♦ Also managed communications for the soccer, synchronized skating and baseball programs during tenure while supervising student contacts for track & field and cross country.♦ Organized and conducted regular press conferences for all sports, including a major announcement with the hiring of head hockey coach Chris Bergeron in April of 2019, engaging media from the surrounding area on that day and coordinating interviews with national entities in the aftermath.♦ Promotional efforts helped Austin Czarnik earn All-American honors twice while also garnering accolades for Sean Kuraly (2016 NCHC Defensive Forward of the Year), Anthony Louis (2017 NCHC Forward of the Year) and Karch Bachman (2020 NCHC Senior Scholar Athlete of the Year).♦ Cultivated relationships with several high profile Miami alumni who became professional athletes, helping them feel connected to current teams.♦ Helped extensively improve the Miami social media presence. The Miami Hockey Twitter Account’s shift to a more conversational tone yielded it twice as much engagement on an account already in the top 10 in followers for college hockey. Miami Athletics’ Instagram account has grown from 1,000 to 6,600 followers in the last 18 months.♦ Oversaw the change in stats technology from Stat Crew to NCAA Live Stats for all available sports.♦ Assisted during football and basketball seasons in media relations duties amongst other sports.♦ Part of multiple website rebuilds/redesigns that helped align with the athletic department’s mission.♦ Annually trained, placed and mentored a group of 15-20 students per academic year, with several achieving full-time employment in the industry.♦ Was part of media relations staff that won the Super 11 Award in 2016 and 2017 by the Football Writers Association of America. The award goes to the top 11 Football Sports Information Director staffs in the country.
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Southeast Missouri State University
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United States
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Higher Education
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700 & Above Employee
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Strategic Communications | Public Relations | Social Media Strategy | Women's Bball Contact
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Aug 2011 - Oct 2013
♦ Applied modern communications practices with enhanced multimedia presence to women's basketball, soccer, gymnastics and track & field programs.♦ Organized and conducted regular press conferences for all sports.♦ Served as Master of Ceremonies for memorial event for a deceased student-athlete following in season accident.♦ Promotional efforts for soccer helped Jessie Crabtree earn 2011 OVC Player of the Year and Hayley Abbott 2012 OVC Defensive Player of the Year awards.♦ Promoted Taylor Westrick's journey to the 2012 NCAA Gymnastics Championships, only the school's second since joining Division I in 1991.♦ Helped demonstratively enhance Southeast Missouri's social media presence, overseeing a doubling of the main Twitter account's followers in just two years.♦ Assisted during football and men's basketball seasons in media relations duties amongst other sports.♦ Annually trained, placed and mentored students looking for class credit, with some achieving full-time employment in the industry.♦ Ran all media relations operations for the 2011 OVC Soccer Tournament and 2012 OVC Outdoor Track & Field Championships.
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University of Oregon
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United States
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Higher Education
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700 & Above Employee
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Public Relations Communications Intern | Rising Digital Media Specialist | Emerging Writer
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Sep 2010 - Jul 2011
♦ Coordinated promotion efforts for men's and women's tennis, lacrosse and acrobatics and tumbling programs.♦ Managed all media relations and communications staffing for inaugural NCATA National Championships in 2011, promoting Oregon to an eventual national title in the process.♦ Assisted media relations department in coverage of the 2011 BCS National Runner-Up football team, 2011 CBI Champion men's basketball team and women's basketball team, writing postgame recaps for men's and women's basketball teams and assisting live media coverage of football games.♦ Helped run media availability for the 2011 NCAA Track & Field West Region Preliminary and 2011 USA Outdoor Track & Field Championships.
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Central Michigan University
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United States
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Higher Education
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700 & Above Employee
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Athletic Communications Assistant | Public Relations Professional | Statistician | Writer
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Aug 2008 - Aug 2010
♦ Ran communications and promotions for soccer, field hockey, gymnastics, softball and track & field programs.♦ Coordinated all media relations for 2009 MAC Soccer Tournament and 2010 MAC Indoor Track & Field Championships.♦ Promoted Central Michigan's first MAC championship women's soccer team, which also made its first NCAA Tournament appearance and posted the third-longest consecutive shutouts streak in NCAA women's soccer history in 2009.♦ Put together promotional efforts that led to Central Michigan capturing MAC Defensive Player of the Year (Shay Mannino), Freshman of the Year (Bailey Brandon) and Coach of the Year (Tom Anagnost) in 2009.♦ Promoted MAC Champion and nationally-ranked gymnastics program through NCAA regional appearance in 2010.♦ Digitized Central Michigan Athletics' historical documents.
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On-Air Talent | On-Air Producer | Radio Specialist
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Sep 2007 - Aug 2008
♦ Compiled news stories for on-air reading with radio affiliate (News Radio 1250).♦ Edited segments for air and gathered sound bytes for TV.♦ Conducted and edited recorded interviews for broadcast. ♦ Compiled news stories for on-air reading with radio affiliate (News Radio 1250).♦ Edited segments for air and gathered sound bytes for TV.♦ Conducted and edited recorded interviews for broadcast.
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Education
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2003 - 2007
Central Michigan University
Bachelor of Arts - BA, Broadcast and Cinematic Arts
Community
