Experience

Davidoff Strategy

• United States
• Advertising Services
• 1 - 100 Employee

• Founder and Chief Mission-Driver

  • Jan 2005 - Present

  816 Monticello Place, Evanston IL 60201 Davidoff Mission-Driven Business Strategy creates and strengthens relationships — with customers, partners, the trade, employees and the media. We are strategists, partnership marketing experts, business consultants, and marketing planning specialists. We create Mission-Driven Strategy & Marketing™ solutions that help you meet your business objectives and build valuable networks.



Wright

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Founding Board Member

  • 2005 - Present

  Greater Chicago Area



EMG Promotions

• Advertising Services
• 1 - 100 Employee

• CEO

  • Jun 2003 - Apr 2004

  - Recruited by equity owners to replace founder/CEO to lead turn-around with focus on culture, re-building sales organization and fortifying client relationships. - Executive liaison to clients at Mastercard, Target, Anheuser-Busch and Brown Forman Spirits. - Established new sales team leading to fast-track development of pipeline in beverage, technology, telecommunications, interactive, associations, electronic gaming and financial services with companies such as AOL, Nintendo, eBay… Show more - Recruited by equity owners to replace founder/CEO to lead turn-around with focus on culture, re-building sales organization and fortifying client relationships. - Executive liaison to clients at Mastercard, Target, Anheuser-Busch and Brown Forman Spirits. - Established new sales team leading to fast-track development of pipeline in beverage, technology, telecommunications, interactive, associations, electronic gaming and financial services with companies such as AOL, Nintendo, eBay, McDonald's, Saturn and AARP. - Negotiated and consulted on transfer of Entertainment Marketing, Inc. clients (Target, Budweiser, Verizon Wireless) representing $1MM in fees to Legacy Marketing Partners 5/04 and consulted with agency principals acting as EVP, Business Development. - Closed new MasterCard client, developed pipeline of new business leads and wrote agency's sales and marketing plan. Show less



Legacy Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Executive Vice President

  • 2004 - 2004



Omnicom

• SVP, Sales and Marketing

  • Sep 2001 - Jun 2003

  - Led U.S. sales and marketing team in development of new business opportunities in sports, entertainment, lifestyle, mobile, grassroots and hospitality marketing. - Established critical network of Omnicom agency contacts. - Coached agency executives and business development leaders in art of selling inside Omnicom network. - Established annual sales meeting of agency group. - Closed deals with Charles Schwab, Chicago Tribune, Eli Lilly, JC Penney, State of Illinois and… Show more - Led U.S. sales and marketing team in development of new business opportunities in sports, entertainment, lifestyle, mobile, grassroots and hospitality marketing. - Established critical network of Omnicom agency contacts. - Coached agency executives and business development leaders in art of selling inside Omnicom network. - Established annual sales meeting of agency group. - Closed deals with Charles Schwab, Chicago Tribune, Eli Lilly, JC Penney, State of Illinois and Amway/Alticor. Show less



The Radiate Group

• Advertising Services
• 1 - 100 Employee

• Senior VP, Sales and Marketing

  • 2001 - 2003

  Greater Milwaukee Area



GGP

• United States
• Real Estate
• 700 & Above Employee

• SVP, Marketing

  • Jun 1998 - Mar 2001

  - Executive with P & L responsibilities for Corporate Marketing and Advertising, Consumer Promotions, Sponsorships and Market Research departments. - Increased effectiveness of consumer sales promotions by moving planning responsibilities from corporate to regional managers. - Improved quality and turn-around of creative services by eliminating unprofitable in-house ad agency and created and managed regional boutique agencies. Vice President, Consumer Event Marketing (June 1998… Show more - Executive with P & L responsibilities for Corporate Marketing and Advertising, Consumer Promotions, Sponsorships and Market Research departments. - Increased effectiveness of consumer sales promotions by moving planning responsibilities from corporate to regional managers. - Improved quality and turn-around of creative services by eliminating unprofitable in-house ad agency and created and managed regional boutique agencies. Vice President, Consumer Event Marketing (June 1998 – December 2000) - Developed high-performance sales team. - Grew revenue of Visa credit card partner six-fold over three years. - Quadrupled revenue from national beverage partner Pepsi through marketing fees and aggressive increases in vending sales. - Developed innovative revenue-generating consumer promotions targeting core shoppers (women and teens). - Established new accounts with blue chip advertisers such as Kodak, Charles Schwab, E*Trade, Kia, Fuji and Musicland. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Event Marketing Resource

  • Aug 1986 - Jun 1998

  - Built new event marketing business. Quadrupled revenue annually for four consecutive years. - Led agency team to win first-time assignment from Whirlpool Corporation for retail point-of-sale. - Established Discover Card with integrated entertainment sponsorship promotion featuring of the Grammy's, country music star Trisha Yearwood's concert tour and Wynton Marsalis' Jazz @ Lincoln Center. - Delivered the lowest cost cardmember acquisition results in company history. - Secured… Show more - Built new event marketing business. Quadrupled revenue annually for four consecutive years. - Led agency team to win first-time assignment from Whirlpool Corporation for retail point-of-sale. - Established Discover Card with integrated entertainment sponsorship promotion featuring of the Grammy's, country music star Trisha Yearwood's concert tour and Wynton Marsalis' Jazz @ Lincoln Center. - Delivered the lowest cost cardmember acquisition results in company history. - Secured favorable sponsorship deals with Tina Turner, Randy Travis, Phil Collins and Ringo Starr for original paintings and concert tour promotions for the Private Issue card. - Supported Bud Light in achieving three consecutive years of double-digit growth through effective management of the brand's $120 million national and regional advertising campaign. - Elevated Bud Light to #1 light beer position with support from aggressive grassroots 19-city integrated marketing program (The Bud Light Spotlight). Show less