Jack Erwin
Senior Vice President, Content and Communications at Stadium Goods- Claim this Profile
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Bio
Experience
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Stadium Goods
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United States
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Apparel & Fashion
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100 - 200 Employee
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Senior Vice President, Content and Communications
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Mar 2021 - Jan 2023
Direct ideation and production of all creative assets for brand, including photography, design, copy, and social media, managing an 18-person team consisting of photographers, videographers, copywriters, designers, social media producers, and on-air talent. Direct and execute communications strategy, guiding brand voice in both external and internal comms. Collaborated with executive counterparts in marketing, product/engineering, commercial, business partnerships, and finance to… Show more Direct ideation and production of all creative assets for brand, including photography, design, copy, and social media, managing an 18-person team consisting of photographers, videographers, copywriters, designers, social media producers, and on-air talent. Direct and execute communications strategy, guiding brand voice in both external and internal comms. Collaborated with executive counterparts in marketing, product/engineering, commercial, business partnerships, and finance to develop and deliver on cross-functional KPIs to drive sales and brand awareness. Develop and deliver on cross-functional creative KPIs to drive sales and brand awareness. Manage cross-functional content team to deliver best-in-class creative across disciplines.
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Vice President of Content and Communications
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Sep 2018 - Mar 2021
Built content team, leading a diverse multi-functional group to deliver results across platforms. Directed ideation and production for all creative assets for brand, including photography, design, copy, and social media, expanding team from three full-time employees to 18. Directed communications strategy, guiding brand voice in both external and internal comms. Collaborated with executive counterparts in marketing, product/engineering, commercial, business partnerships… Show more Built content team, leading a diverse multi-functional group to deliver results across platforms. Directed ideation and production for all creative assets for brand, including photography, design, copy, and social media, expanding team from three full-time employees to 18. Directed communications strategy, guiding brand voice in both external and internal comms. Collaborated with executive counterparts in marketing, product/engineering, commercial, business partnerships, and finance to develop and deliver on cross-functional KPIs to drive sales and brand awareness Developed and delivered on cross-functional creative KPIs to drive sales and brand awareness. Managed cross-functional content team to deliver best-in-class creative across disciplines.
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Complex Networks
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Online Audio and Video Media
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200 - 300 Employee
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General Manager, Content
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Dec 2017 - Aug 2018
Guided content planning, ideation, and execution for Complex Media and associated brands, including Complex, First We Feast, Pigeons + Planes, Sole Collector, and others. Led a team of 90-plus creatives, covering content and branded content, including content strategists, photographers, designers, writers, video producers, and branded content producers. Collaborated with key cross-functional counterparts in finance, sales, product/engineering, and commercial to develop and deliver… Show more Guided content planning, ideation, and execution for Complex Media and associated brands, including Complex, First We Feast, Pigeons + Planes, Sole Collector, and others. Led a team of 90-plus creatives, covering content and branded content, including content strategists, photographers, designers, writers, video producers, and branded content producers. Collaborated with key cross-functional counterparts in finance, sales, product/engineering, and commercial to develop and deliver on KPIs for content team to drive business objectives.
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Vice President of Content Operations
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Oct 2015 - Dec 2017
Oversaw content operations during a period of explosive growth for numerous brands covering a variety of genres, including Complex, First We Feast, Pigeons + Planes, Sole Collector, and more. Managed a team of 70-plus creatives across a range of disciplines, including social media, editorial, design, photography, and video. Collaborated with key cross-functional counterparts in finance, sales, product/engineering, and commercial to develop and deliver on KPIs for content team to… Show more Oversaw content operations during a period of explosive growth for numerous brands covering a variety of genres, including Complex, First We Feast, Pigeons + Planes, Sole Collector, and more. Managed a team of 70-plus creatives across a range of disciplines, including social media, editorial, design, photography, and video. Collaborated with key cross-functional counterparts in finance, sales, product/engineering, and commercial to develop and deliver on KPIs for content team to drive business objectives. Guided content operations for inaugural ComplexCon and ComplexCon 2.
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Director of Content Operations
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Jan 2014 - Sep 2015
Oversaw content operations, including print and digital, for Complex Media and associated brands, including First We Feast, Pigeons and Planes, Sole Collector, and more. Managed a team of editorial content producers, including writers, editors, and freelance contributors.
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Executive Editor
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Sep 2012 - Jan 2014
Oversaw editorial development for both print and digital properties. Managed teams of writers, editors, and freelance contributors across all verticals, from Sports to Music to Pop Culture to Style, and many more.
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Senior Editor
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Nov 2006 - Aug 2012
Guided editorial strategy and execution in a variety of departments. Established and grew Complex's sports coverage.
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XXL Magazine/xxlmag.com
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United States
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1 - 100 Employee
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Senior Editor
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Aug 2003 - Nov 2006
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Mass Appeal
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United States
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Entertainment Providers
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1 - 100 Employee
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Senior Editor
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Aug 2002 - Nov 2006
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Education
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University of California, Berkeley
English, Creative Writing