Mustafa Esad Tatlıpınar

Product Manager at Analyzify
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us****@****om
(386) 825-5501
Location
TR
Languages
  • İngilizce Professional working proficiency

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Emre Güney

I had a chance to work with Esad when building the growth culture in Pegasus. He is a user focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness. He always bases his decisions on facts rather than opinions, a very data-driven person. He has a Growth Mindset, an obsession with achieving growth. Additionally, he is naturally curious, innovative, extremely creative and constantly looking for ways to tweak and optimize. Eager to learn and aware that valuable information can come from both positive and negative results through experimentation. Lastly he is fiendly, knowledgeable, and motivational to others. I would definetely suggest anyone who wants growth in their business. I’d say he is very hands-on and a jack of all trades: 50% marketing 50% technology 50% analytics and 50% experimentation. That is indeed 200% in total!

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Credentials

  • Google Tag Manager Fundamentals
    Google
    Jul, 2015
    - Nov, 2024
  • Dijital Pazarlama, Sosyal Medya, E-Ticaret Eğitimi Sertifikası
    Eğitim Akademi (Eğitimci: Anıl Altaş)
    Sep, 2012
    - Nov, 2024
  • Dış Ticaret Sertifikası
    İnanç Dış Ticaret Hizmetleri
    Mar, 2012
    - Nov, 2024
  • International Baccalaureate Bilingual Diploma
    International Baccalaureate Organization
    May, 2009
    - Nov, 2024
  • Google Analytics 4 Certification
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Nov, 2024
  • Optimizely Developer Certificate (93 Points)
    Optimizely
    Mar, 2016
    - Nov, 2024
  • Google Analytics Individual Qualitification Test (92 Points)
    Google
    May, 2015
    - Nov, 2024
  • Optimizely Platform Certificate (95 Points)
    Optimizely
    May, 2015
    - Nov, 2024

Experience

    • Estonia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Manager
      • Jun 2021 - Present

    • Türkiye
    • Advertising Services
    • Founder
      • Jan 2021 - Present

      Analytics and Conversion Rate Optimization Consultancy Analytics and Conversion Rate Optimization Consultancy

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2021 - Present

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Director of Data & Growth
      • Nov 2019 - Jul 2021

    • Optimization Manager
      • Feb 2018 - Nov 2019

      Currently, I manage conversion optimization team to help companies like Pegasus Airlines, Turkcell, Garanti Bonus, Miles & Smiles and BluTV to optimize their online conversions.

    • Web Analyst & Conversion Optimization Expert
      • May 2015 - Feb 2018

      Conversion Rate Optimization:- Integration of related tools such as Google Optimize, Optimizely, Hotjar, Inspectlet, Qualaroo, Yandex Metrica etc.- Understanding visitors of clients through qualitative and quantitative research (Data Driven Usability)- Landing Page and Funnel Analysis- Continuously Optimization Process with A/B testing and offering them severe tools.- Test Integration with Javescript & CSS knowledgeTool Integration:- Universal/Premium Google Analytics Integration & Customization- Google Tag Manager & Segment.io Integration- App Analytics Integration (Google App Analytics & Mixpanel)- Collecting Data from various CRM and Call Center Services- Cross-Platform IntegrationBusiness Insight:- Multi-Channel Conversion Path Analysis- Budget Allocation Planning & Optimization- Data Visualisation

    • Technology, Information and Internet
    • Founder
      • Jul 2014 - Jan 2018

      Attract Ninja is an Instagram marketing tool which allows you to gain targeted followers by using rivals, locations and lists features. I have founded, developed and designed the tool. It reached hundreds of clients from different industries. Learn More: https://www.attract.ninja/ Attract Ninja is an Instagram marketing tool which allows you to gain targeted followers by using rivals, locations and lists features. I have founded, developed and designed the tool. It reached hundreds of clients from different industries. Learn More: https://www.attract.ninja/

    • Türkiye
    • Travel Arrangements
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2014 - Nov 2014

      Cepyol is an e-commerce website in where you can buy flight, bus and ferry tickets, rent a car or book a hotel reservation. - Implemented Google Analytics' enhanced e-commerce feature and created custom dashboards that allow managers to see valuable route insights. - Analyzed Cepyol’s current marketing activities and discovered conversion optimization points. - Managed the process of finding and agreeing a new SEO agency. - Shot and edited a video clip that demonstrates how to buy an IDO ferry ticket from Cepyol with Adobe After Effects and Adobe Premiere.

    • Türkiye
    • Technology, Information and Internet
    • Conversion Optimization Consultant
      • Apr 2014 - Oct 2014

      Giggem is an online matchmaking platform for musicians, bands and music industry professionals. - Managed the process of implementing detailed web analytics tools that measure every action and every user property in the website. - Created different conversion funnels in the format of AARRR metrics to discover valuable insights. - Discovered new user acquisition strategies to increase sign-ups. - Analyzed on-site user activation and planned triggered email scenarios. - Involved in the process of making the website SEO friendly. - Prepared detailed reports that show how users interact with each other and with Giggem itself.

    • Digital Marketing Specialist
      • Jun 2013 - Jul 2014

      After 9 months of internship, I started to work as a full time digital marketer in Sosyotik. Sosyotik is my biggest experience. It's where I met advanced web anayltics, learned data driven marketing and expanded my professional network.- Had a role in creating main digital marketing strategy.- Responsible of managing, optimizing and reporting all marketing channels including Facebook, Google and Retargeting ads.- Involved in the process of implementing detailed web analytics tools including user centric tools like Woopra and Mixpanel.- Prepared monthly overall performance reports from database using MSSQL. Involved in the process of migrating whole website to Magento and helping with some frontend needs.

    • Marketing Intern
      • Oct 2012 - Jun 2013

      Sosyotik is a social e-commerce website which allows visitors to login with their social network accounts and to get personalized offers according to data shared.- Analyzed website usability with Yandex Metrica Webvisor.- Managed and optimized marketing campaigns including Facebook and Google ads.- Managed products and categories

    • Health, Wellness & Fitness
    • Digital Marketing Specialist
      • Jan 2010 - Jun 2013

      Her Nefes Sıhhat is an e-commerce website which sells non-pharmaceutical health products. It's my family business and my first e-commerce start-up which I experimented different digital marketing channels. - Managed and optimized all marketing campaigns including Facebook, Google Adwords and Remarketing ads. - Managed technical part like migrating whole website to Magento. Her Nefes Sıhhat is an e-commerce website which sells non-pharmaceutical health products. It's my family business and my first e-commerce start-up which I experimented different digital marketing channels. - Managed and optimized all marketing campaigns including Facebook, Google Adwords and Remarketing ads. - Managed technical part like migrating whole website to Magento.

  • Wing Tasarım
    • İstanbul, Türkiye
    • Web Developer
      • Sep 2009 - May 2013

      Wing Tasarım is a web design and development company. - Coded and designed more than 15 websites using Classic ASP, HTML and CSS. - Some of the websites that we made: ikder.org, gintainsaat.com, bonusgurme.com Wing Tasarım is a web design and development company. - Coded and designed more than 15 websites using Classic ASP, HTML and CSS. - Some of the websites that we made: ikder.org, gintainsaat.com, bonusgurme.com

  • TeknoSinema
    • İstanbul, Türkiye
    • Founder
      • 2005 - Jun 2012

      Teknosinema is a cinema portal which provides video clips and documents explaining how popular films are shot and which technologies are used. - Designed and coded the website from scratch. - Added lots of featurette video clips and wrote cinema technology articles. - Teknosinema was selected as "the website of the week" by TechnoLogic and was aired in the TV channel named TVnet. You may check the video below. Teknosinema is a cinema portal which provides video clips and documents explaining how popular films are shot and which technologies are used. - Designed and coded the website from scratch. - Added lots of featurette video clips and wrote cinema technology articles. - Teknosinema was selected as "the website of the week" by TechnoLogic and was aired in the TV channel named TVnet. You may check the video below.

Education

  • Marmara Üniversitesi
    Lisans, Marketing
    2009 - 2013
  • Prof. Dr. Mümtaz Turhan Sosyal Bilimler Lisesi
    2004 - 2009

Community

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