Brian Limoges
Vice President of Retail at evo- Claim this Profile
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Spanish Elementary proficiency
Topline Score
Bio
Joseph Notaro
Working with Brian is an absolute pleasure, and I feel lucky to have been able to do it on multiple occasions. As a boss/mentor, Brian provided me with a great balance of guidance and autonomy. His ability to instill confidence while continuing to challenge me was pivotal in my growth and maturation from a Senior Buyer to Divisional Merchandise Manager. When our paths crossed again a few years later, we worked more as cross-functional partners, with Brian leading evo’s entire US Brick and Mortar Retail business. Despite not working together on a daily basis, I still witnessed Brian’s impact on the business. Brian’s focus on the well-being and success of his team members set a new tone at the retail level, while his intuitive intellect was a major asset at our Senior Team meetings. Brian has always been someone who tackles challenges holistically and is always thinking multiple steps ahead. There is never a question of whether Brian will be prepared, or if he will provide value to any team he is on, and his professional yet friendly demeanor allows others to feel comfortable and confident in his company. That said, the impact of his quick wit and refreshing sense of humor cannot be overlooked as one of his best traits either. Honestly, Brain is one of the most intelligent, well-rounded, and enjoyable individuals I have ever worked with, and I would jump at any opportunity to work with him again.
Andrew Fletcher
I've known Brian a few years now, and in that time he has proven to be one of the brightest and most humble individuals I know. His knowledge of the outdoor and action sports industries is astounding, and his work ethic and dedication to Backcountry.com is inspiring. An expert skier and avid mountain biker, he truly lives and breathes the industry. Additionally, he is one of those guys that always asks the right questions - you know, the ones that you should have thought of but didn't - and he never shrinks from asking them, either. Finally, his communication skills are impeccable - whether in-person or via email, he conveys himself clearly, confidently, and efficiently. Indeed, I would hire him solely based on my observations of his client/vendor interactions. Any organization would be lucky to have him in their fold.
Joseph Notaro
Working with Brian is an absolute pleasure, and I feel lucky to have been able to do it on multiple occasions. As a boss/mentor, Brian provided me with a great balance of guidance and autonomy. His ability to instill confidence while continuing to challenge me was pivotal in my growth and maturation from a Senior Buyer to Divisional Merchandise Manager. When our paths crossed again a few years later, we worked more as cross-functional partners, with Brian leading evo’s entire US Brick and Mortar Retail business. Despite not working together on a daily basis, I still witnessed Brian’s impact on the business. Brian’s focus on the well-being and success of his team members set a new tone at the retail level, while his intuitive intellect was a major asset at our Senior Team meetings. Brian has always been someone who tackles challenges holistically and is always thinking multiple steps ahead. There is never a question of whether Brian will be prepared, or if he will provide value to any team he is on, and his professional yet friendly demeanor allows others to feel comfortable and confident in his company. That said, the impact of his quick wit and refreshing sense of humor cannot be overlooked as one of his best traits either. Honestly, Brain is one of the most intelligent, well-rounded, and enjoyable individuals I have ever worked with, and I would jump at any opportunity to work with him again.
Andrew Fletcher
I've known Brian a few years now, and in that time he has proven to be one of the brightest and most humble individuals I know. His knowledge of the outdoor and action sports industries is astounding, and his work ethic and dedication to Backcountry.com is inspiring. An expert skier and avid mountain biker, he truly lives and breathes the industry. Additionally, he is one of those guys that always asks the right questions - you know, the ones that you should have thought of but didn't - and he never shrinks from asking them, either. Finally, his communication skills are impeccable - whether in-person or via email, he conveys himself clearly, confidently, and efficiently. Indeed, I would hire him solely based on my observations of his client/vendor interactions. Any organization would be lucky to have him in their fold.
Joseph Notaro
Working with Brian is an absolute pleasure, and I feel lucky to have been able to do it on multiple occasions. As a boss/mentor, Brian provided me with a great balance of guidance and autonomy. His ability to instill confidence while continuing to challenge me was pivotal in my growth and maturation from a Senior Buyer to Divisional Merchandise Manager. When our paths crossed again a few years later, we worked more as cross-functional partners, with Brian leading evo’s entire US Brick and Mortar Retail business. Despite not working together on a daily basis, I still witnessed Brian’s impact on the business. Brian’s focus on the well-being and success of his team members set a new tone at the retail level, while his intuitive intellect was a major asset at our Senior Team meetings. Brian has always been someone who tackles challenges holistically and is always thinking multiple steps ahead. There is never a question of whether Brian will be prepared, or if he will provide value to any team he is on, and his professional yet friendly demeanor allows others to feel comfortable and confident in his company. That said, the impact of his quick wit and refreshing sense of humor cannot be overlooked as one of his best traits either. Honestly, Brain is one of the most intelligent, well-rounded, and enjoyable individuals I have ever worked with, and I would jump at any opportunity to work with him again.
Andrew Fletcher
I've known Brian a few years now, and in that time he has proven to be one of the brightest and most humble individuals I know. His knowledge of the outdoor and action sports industries is astounding, and his work ethic and dedication to Backcountry.com is inspiring. An expert skier and avid mountain biker, he truly lives and breathes the industry. Additionally, he is one of those guys that always asks the right questions - you know, the ones that you should have thought of but didn't - and he never shrinks from asking them, either. Finally, his communication skills are impeccable - whether in-person or via email, he conveys himself clearly, confidently, and efficiently. Indeed, I would hire him solely based on my observations of his client/vendor interactions. Any organization would be lucky to have him in their fold.
Joseph Notaro
Working with Brian is an absolute pleasure, and I feel lucky to have been able to do it on multiple occasions. As a boss/mentor, Brian provided me with a great balance of guidance and autonomy. His ability to instill confidence while continuing to challenge me was pivotal in my growth and maturation from a Senior Buyer to Divisional Merchandise Manager. When our paths crossed again a few years later, we worked more as cross-functional partners, with Brian leading evo’s entire US Brick and Mortar Retail business. Despite not working together on a daily basis, I still witnessed Brian’s impact on the business. Brian’s focus on the well-being and success of his team members set a new tone at the retail level, while his intuitive intellect was a major asset at our Senior Team meetings. Brian has always been someone who tackles challenges holistically and is always thinking multiple steps ahead. There is never a question of whether Brian will be prepared, or if he will provide value to any team he is on, and his professional yet friendly demeanor allows others to feel comfortable and confident in his company. That said, the impact of his quick wit and refreshing sense of humor cannot be overlooked as one of his best traits either. Honestly, Brain is one of the most intelligent, well-rounded, and enjoyable individuals I have ever worked with, and I would jump at any opportunity to work with him again.
Andrew Fletcher
I've known Brian a few years now, and in that time he has proven to be one of the brightest and most humble individuals I know. His knowledge of the outdoor and action sports industries is astounding, and his work ethic and dedication to Backcountry.com is inspiring. An expert skier and avid mountain biker, he truly lives and breathes the industry. Additionally, he is one of those guys that always asks the right questions - you know, the ones that you should have thought of but didn't - and he never shrinks from asking them, either. Finally, his communication skills are impeccable - whether in-person or via email, he conveys himself clearly, confidently, and efficiently. Indeed, I would hire him solely based on my observations of his client/vendor interactions. Any organization would be lucky to have him in their fold.
Credentials
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Master SCUBA Diver
National Association of Underwater Instructors (NAUI)Dec, 2002- Nov, 2024 -
Underwater Photographer
National Association of Underwater Instructors (NAUI)Nov, 2002- Nov, 2024 -
SCUBA Rescue Diver
National Association of Underwater Instructors (NAUI)May, 2002- Nov, 2024 -
Level II
PSIA - AASI Professional Ski Instructors of America - American Association of Snowboard InstructorsMar, 2001- Nov, 2024 -
AIARE 1
American Institute for Avalanche Research and Education (AIARE)
Experience
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evo
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United States
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Retail
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200 - 300 Employee
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Vice President of Retail
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Oct 2021 - Present
• Oversee all facets of evo's six USA bricks-and-mortar store locations and the contact center inclusive of brand and business. Responsible for setting the strategic guidance and building the operational roadmap to achieve success inclusive of P&L development and execution. • Directly manage a team inclusive of the Director of Stores, demo/rental/service manager, environmental design manager, and customer service manager. Indirectly oversee store teams of ~350 associates and ~50 contact… Show more • Oversee all facets of evo's six USA bricks-and-mortar store locations and the contact center inclusive of brand and business. Responsible for setting the strategic guidance and building the operational roadmap to achieve success inclusive of P&L development and execution. • Directly manage a team inclusive of the Director of Stores, demo/rental/service manager, environmental design manager, and customer service manager. Indirectly oversee store teams of ~350 associates and ~50 contact center team members. • Work in partnership with the new store development team to identify new physical location opportunities and bring them to life to meet or exceed company growth and brand objectives. • Member of evo Enterprise Leadership Team (ELT). Help set the strategic vision and north star for the brand and business and ensure all facets of the global organization are set on the path to success in the USA, Canada, and Japan. Show less • Oversee all facets of evo's six USA bricks-and-mortar store locations and the contact center inclusive of brand and business. Responsible for setting the strategic guidance and building the operational roadmap to achieve success inclusive of P&L development and execution. • Directly manage a team inclusive of the Director of Stores, demo/rental/service manager, environmental design manager, and customer service manager. Indirectly oversee store teams of ~350 associates and ~50 contact… Show more • Oversee all facets of evo's six USA bricks-and-mortar store locations and the contact center inclusive of brand and business. Responsible for setting the strategic guidance and building the operational roadmap to achieve success inclusive of P&L development and execution. • Directly manage a team inclusive of the Director of Stores, demo/rental/service manager, environmental design manager, and customer service manager. Indirectly oversee store teams of ~350 associates and ~50 contact center team members. • Work in partnership with the new store development team to identify new physical location opportunities and bring them to life to meet or exceed company growth and brand objectives. • Member of evo Enterprise Leadership Team (ELT). Help set the strategic vision and north star for the brand and business and ensure all facets of the global organization are set on the path to success in the USA, Canada, and Japan. Show less
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Burton Snowboards
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United States
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Sporting Goods
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700 & Above Employee
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Senior Director, Global Merchandising
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Jan 2021 - Oct 2021
• Part of 3-person leadership Merchandising team that completely reimagined and reorganized the company's Merchandising organization, processes, and the team globally. • Oversaw all elements of the company's Merchandising Planning, Buying, Allocation, and Packaging efforts. • Worked across 3 continents in a diverse global Merchandising ecosystem to align various efforts to achieve global and regional goals. • Partnered with Merchandising Strategy leadership and team to ensure consumer… Show more • Part of 3-person leadership Merchandising team that completely reimagined and reorganized the company's Merchandising organization, processes, and the team globally. • Oversaw all elements of the company's Merchandising Planning, Buying, Allocation, and Packaging efforts. • Worked across 3 continents in a diverse global Merchandising ecosystem to align various efforts to achieve global and regional goals. • Partnered with Merchandising Strategy leadership and team to ensure consumer insights-driven product assortments would achieve company financial goals. • Worked in partnership with cross-functional stakeholders/leaders in Operations, Product Development, Finance, omnichannel business channels, Strategy, Consumer Insights, and others to set the strategic vision and align on required business objectives to achieve long-term and near-term business plans.
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Director, Global Merchandising - Direct-To-Consumer
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Jan 2018 - Jan 2021
• Brought on board to help shape the direction and grow the team and business of Burton's direct-to-retail business. • Formalized buying process at Burton to optimize purchasing of Burton, Anon, Analog, Mine77, and third-party goods across the diverse global omnichannel business. • Hired and implemented formalized retail merchandising planning team and processes to optimize inventory to increase Turn, GMROI, margin, and seasonal sell-through and minimize Weeks of Supply. • Improved… Show more • Brought on board to help shape the direction and grow the team and business of Burton's direct-to-retail business. • Formalized buying process at Burton to optimize purchasing of Burton, Anon, Analog, Mine77, and third-party goods across the diverse global omnichannel business. • Hired and implemented formalized retail merchandising planning team and processes to optimize inventory to increase Turn, GMROI, margin, and seasonal sell-through and minimize Weeks of Supply. • Improved and implemented new Merchandising Plan and processes across all facets of business and across wholesale and direct-to-consumer channels globally to ensure alignment of prioritized messaging, customer-facing collateral and assets, and deployment to achieve strategic business inventory investments while balancing brand growth. • Worked in partnership with Product Development, Strategy, Consumer Insights, wholesale sales channel, Finance, Operations, Supply Chain, and other departments to align on strategic priorities to exceed business goals.
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evo
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United States
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Retail
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200 - 300 Employee
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Director of Merchandising
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Feb 2015 - Dec 2017
Responsible for all facets of the merchandising business at evo - both online and in brick & mortar locations. • Divisional P&L management • Overseeing all buying and planning personnel and operations • Working with Senior Leadership team to strategize, plan and oversee/manage company initiatives and strategies • Collaborate with Planning and Finance to determine and lock seasonal and annual plans and oversee preseason and in-season OTB management • Partner with… Show more Responsible for all facets of the merchandising business at evo - both online and in brick & mortar locations. • Divisional P&L management • Overseeing all buying and planning personnel and operations • Working with Senior Leadership team to strategize, plan and oversee/manage company initiatives and strategies • Collaborate with Planning and Finance to determine and lock seasonal and annual plans and oversee preseason and in-season OTB management • Partner with cross-functional partners in marketing to create seasonal themes and big stories to flow down through the marketing calendar and all customer-facing touchpoints throughout robust omnichannel business • Establish new opportunities with an ever-changing vendor base and through strategic categorical expansion
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Senior Merchandising Manager
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Sep 2013 - Feb 2015
Oversee, manage, and purchase inline and closeout apparel, bike and accessories categories online and in brick & mortar locations. Inclusive of outerwear, technical apparel, lifestyle apparel, basics, snowsport accessories, bags, bikes, bike apparel, bike accessories and lifestyle accessories.
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Eddie Bauer
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United States
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Retail
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700 & Above Employee
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Product Line Manager - Performance Outerwear, Apparel, Accessories and "Sport Shop"
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Feb 2012 - Sep 2013
• Responsible for product line architecture, category planning and product creation process for assigned categories across multiple selling channels. • Work closely with the Divisional Vice President, Outerwear Activewear & Gear to build and communicate category strategies that meet or exceed financial objectives, maximize profitability and gain market share. • Oversee and conduct competitive research and market analysis to determine opportunities within existing and future product lines.… Show more • Responsible for product line architecture, category planning and product creation process for assigned categories across multiple selling channels. • Work closely with the Divisional Vice President, Outerwear Activewear & Gear to build and communicate category strategies that meet or exceed financial objectives, maximize profitability and gain market share. • Oversee and conduct competitive research and market analysis to determine opportunities within existing and future product lines. • Manage the creation of all product briefs within categories and present to design and sourcing teams at seasonal kickoff meetings. • Identify market trends, product, pricepoint, sales opportunities, business strategies, plans and analysis and build assortments in conjunction with channel merchants to optimize retail environment, catalog presentation and e-Commerce sales. • Work closely with design, fabric, development and sourcing teams throughout product development process to maximize IMU, minimize AUC and maintain forecasted retail prices according to intended customer profile and market-appropriate competitive set. • Manage, supervise, coach and train a dedicated Product Line Merchandiser and Associate Product Line Merchandiser. Prepare and deliver their mid and end of year reviews to foster professional growth and development.
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Division Merchandise Manager - e-Commerce (Interim)
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Feb 2012 - Jun 2012
• Was part of key group of five Directors who reported into SVP of Marketing to drive e-Commerce business. • Ideated, strategized and implemented several conversion increasing tactics with cross functional partners in Creative, UX, Digital Marketing and IT. • Interviewed and hired three managerial roles (Online Store Managers). • Oversaw the interview process for two assistant roles (Assistant Online Store Managers). • Managed, motivated and led team of nine web merchants after… Show more • Was part of key group of five Directors who reported into SVP of Marketing to drive e-Commerce business. • Ideated, strategized and implemented several conversion increasing tactics with cross functional partners in Creative, UX, Digital Marketing and IT. • Interviewed and hired three managerial roles (Online Store Managers). • Oversaw the interview process for two assistant roles (Assistant Online Store Managers). • Managed, motivated and led team of nine web merchants after companywide re-org. • Worked diligently to revamp numerous broken processes throughout e-Commerce sector.
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Sr. Merchandiser Performance Outerwear, Apparel & Accessories - Direct
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Oct 2010 - Mar 2012
• Partner with Retail channel counterparts to concept, strategize, build, manage and sell Technical Outerwear, Technical Accessories and Active Apparel via Direct to consumer channel (catalog and e-Commerce). • Responsible for the merchandising of 88 styles across men’s and women’s Technical Outerwear and 27 styles in Technical Accessories. Recently added men’s and women’s Active Apparel categories representing an additional 61 styles for the Fall/Holiday 2011 season. • Branding and… Show more • Partner with Retail channel counterparts to concept, strategize, build, manage and sell Technical Outerwear, Technical Accessories and Active Apparel via Direct to consumer channel (catalog and e-Commerce). • Responsible for the merchandising of 88 styles across men’s and women’s Technical Outerwear and 27 styles in Technical Accessories. Recently added men’s and women’s Active Apparel categories representing an additional 61 styles for the Fall/Holiday 2011 season. • Branding and Product Manager responsible for concepting, planning, product selection, merchandising, as well as managing the overall implementation of the “Outfitter Book” catalogs, which are published seasonally to elevate both the First Ascent and Eddie Bauer brands while acting as new customer acquisition, sales, branding and marketing tools. • Work interdepartmentally with Marketing, PR, Sourcing, Production, Development, Design, Technical Design, Color Department, Creative and Copy teams to synchronize First Ascent and Eddie Bauer product holistically across a multi-brand company. • Manage a dedicated Assistant Merchandiser including the preparation of mid and end of year reviews to foster professional growth and development.
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Backcountry
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Retail
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500 - 600 Employee
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Buyer - Accessories and Clothing Accessories for Dogfunk.com
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Apr 2009 - Oct 2010
• Develop strategic business plans and drive key company financial metrics • Work closely with a Planner to ensure my merchandise divisions hit OTB targets, sales, turn, GMROI, margin and inventory goals • Hire, manage, and guide Assistant Buyer, work in conjunction with her to help set quarterly and annual goals, manage her regularly scheduled reviews • Work closely with marketing to ensure sales and inventory goals are met while properly branding product and website • Drive… Show more • Develop strategic business plans and drive key company financial metrics • Work closely with a Planner to ensure my merchandise divisions hit OTB targets, sales, turn, GMROI, margin and inventory goals • Hire, manage, and guide Assistant Buyer, work in conjunction with her to help set quarterly and annual goals, manage her regularly scheduled reviews • Work closely with marketing to ensure sales and inventory goals are met while properly branding product and website • Drive sales, increase profitability and inventory productivity for my product categories • Direct the visual merchandising of product within my divisions on Dogfunk.com as well as make the catalog product selections for 1,800 styles and over 5,300 skus for 104 brands • Attend local, regional and national tradeshows and vendor HQs to preview and pre-line future seasons’ product while making assortment decisions within my categories
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Associate Buyer - Men's Apparel
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Feb 2009 - Mar 2009
• Directly assistant the Buyer. • In the absence of the Buyer, attend all managerial meetings, make decisions for the Division, attend and take lead at all pre-line showings. • Execute the buys within the limits of the financial plans supplied by the planning department under the assortment direction of the Buyer and Director of Softgoods. • Execute the buys for ASAP, preseason orders and editing of preseason orders to support sales, turn and aged inventory goals. • Responsible for… Show more • Directly assistant the Buyer. • In the absence of the Buyer, attend all managerial meetings, make decisions for the Division, attend and take lead at all pre-line showings. • Execute the buys within the limits of the financial plans supplied by the planning department under the assortment direction of the Buyer and Director of Softgoods. • Execute the buys for ASAP, preseason orders and editing of preseason orders to support sales, turn and aged inventory goals. • Responsible for growing the division to meet the annual and target goals year over year. • Attend pre-lines and product showings to determine the proper assortment for each of our websites. • Assist with vendor relations, site merchandising, and the Open To Buy.
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Assistant Buyer - Men's Apparel for Backcountry.com and Dogfunk.com
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Apr 2008 - Feb 2009
• Execute the buys within the limits of the financial plans supplied by the planning department under the assortment direction of the Buyer. • Execute the buys for ASAP, preseason orders and editing of preseason orders to support sales, turn and aged inventory goals. • Responsible for growing the division to meet the annual and target goals year-over-year. • Attend pre-lines and product showings to determine the proper assortment for each of our websites. • Assist with vendor… Show more • Execute the buys within the limits of the financial plans supplied by the planning department under the assortment direction of the Buyer. • Execute the buys for ASAP, preseason orders and editing of preseason orders to support sales, turn and aged inventory goals. • Responsible for growing the division to meet the annual and target goals year-over-year. • Attend pre-lines and product showings to determine the proper assortment for each of our websites. • Assist with vendor relations, site merchandising, and the Open To Buy.
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Nauset Surf Shop
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Orleans, MA
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Manager/Buyer
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May 2002 - Jan 2007
• Hired, trained, and managed 17-20 seasonal and full time employees for single door brick and mortar location • Fulfilled web-centric orders from e-Commerce site. • Developed and implemented a water sports rental program. • Ran daily, weekly, monthly, quarterly, and annual sales and inventory reports to monitor business and develop action plans to optimize sales, margin, and inventory. • Analyzed sales and sell through data to execute buys and sale pricing actions for… Show more • Hired, trained, and managed 17-20 seasonal and full time employees for single door brick and mortar location • Fulfilled web-centric orders from e-Commerce site. • Developed and implemented a water sports rental program. • Ran daily, weekly, monthly, quarterly, and annual sales and inventory reports to monitor business and develop action plans to optimize sales, margin, and inventory. • Analyzed sales and sell through data to execute buys and sale pricing actions for omni-channel sales. • Attended regional and national tradeshows to determine the proper assortment for the shop. • Assisted store owner with vendor relations, store merchandising, and marketing strategies. Show less • Hired, trained, and managed 17-20 seasonal and full time employees for single door brick and mortar location • Fulfilled web-centric orders from e-Commerce site. • Developed and implemented a water sports rental program. • Ran daily, weekly, monthly, quarterly, and annual sales and inventory reports to monitor business and develop action plans to optimize sales, margin, and inventory. • Analyzed sales and sell through data to execute buys and sale pricing actions for… Show more • Hired, trained, and managed 17-20 seasonal and full time employees for single door brick and mortar location • Fulfilled web-centric orders from e-Commerce site. • Developed and implemented a water sports rental program. • Ran daily, weekly, monthly, quarterly, and annual sales and inventory reports to monitor business and develop action plans to optimize sales, margin, and inventory. • Analyzed sales and sell through data to execute buys and sale pricing actions for omni-channel sales. • Attended regional and national tradeshows to determine the proper assortment for the shop. • Assisted store owner with vendor relations, store merchandising, and marketing strategies. Show less
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Education
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University of Maine
BAs: Psychology & History, Minor: Ski Industries (Professional Ski Teaching) -
Humboldt State University
Minor: Recreational SCUBA Diving with a concentration in Underwater Photography
Community
