Associate Director of Content Strategy

• Jan 2023 - Present

Senior Content Strategist

• Jan 2022 - Jan 2023

Senior Content Writer

• Feb 2021 - Dec 2021

Freelance Copywriter, Editor, Content Strategist and Marketing Consultant

• Feb 2018 - Present

- Composing blog articles across a wide variety of industries and clients, ranging from men's fashion tips for Mugsy Jeans to CBD promotional content for Chicago Bodywork - Writing website copy for local Chicago businesses, working with the business owner to capture the brand's voice and value points and with SEO analysts to ensure higher organic traffic - Composing blog articles across a wide variety of industries and clients, ranging from men's fashion tips for Mugsy Jeans to CBD promotional content for Chicago Bodywork - Writing website copy for local Chicago businesses, working with the business owner to capture the brand's voice and value points and with SEO analysts to ensure higher organic traffic

Content Editor Team Lead

• Apr 2018 - Nov 2019

- Copywriting for both B2C and B2B marketing initiatives, including B2B pamphlets for Orlando’s Premiere event of 57,000, B2B rebranding announcement emails that I worked 1:1 with the CMO to complete, marketing emails announcing new payment methods at the request of the Chief Product Evangelist, and the in-app copy for the new Marketplace Promotion feature in the U.S., along with a series of blog posts to help app users reach its requirements - Recruiting and managing a team of over 20 freelance copywriters, who completed over 250 SEO articles in Q1, and an internal team of 2 content editors Show less

Marketing Copywriter

• Aug 2017 - Apr 2018

- Writing marketing content (various types of email campaigns, web pages, blog posts, direct mailers, landing pages, brochures, pamphlets, on-campus flyers and posters, banner ads, and more) for major university partners, including William & Mary, Case Western Reserve University, the University of Kansas, the George Washington University, Kent State University, Auburn University, Santa Clara University, Tulane University, The University of Tulsa, UCSF, California State University, Monterey Bay, the University of Adelaide, Yeshiva University, and more- My consistently high quality of content as the sole copywriter in the Marketing Department generated more leads in the month of October than in any other month in company history- Crafting and pitching creative campaign concepts to our partners for new programs, like William & Mary's Online Master of Science in Business Analytics program (Data Talks: Do you speak the language?) and the University of Kansas School of Education's online Master's in Sport Management program (The Game Change Your Career Needs)- Recruiting, qualifying, and managing our team of freelance writers, both by assigning writing projects to the most capable writer and by handling all necessary revisions in order to streamline the process and ensure consistency in content for all partners- Spotted industry trends and key sources for our university partners to craft advanced content and help convert leads*Key Skills: Web Content Writing, Content Strategy, Creative Direction, Content Management and Content Calendars, Print Content Writing, Email Copywriting, Competitive Analysis, Research, Risk Management and Legal Compliance in Content, Project Management, UX Design, SEO Copywriting Show less

Digital Marketing Proofreader and Quality Assurance Analyst (QA)

• May 2016 - Aug 2017

- Raised the standard for marketing’s content, helping to increase leads by 44% over all programs and universities in my first year as copyeditor- Ensured all marketing deliverables for a team of 14 were legally compliant and free of typos, grammatical errors and functional issues, acting as the “last line of defense” for copy, emails, designs, microsites, print ads, paid searches and more- Regulated and enforced our 16 university partners’ tones, brands and style guides for over 50 degrees and certificates, creating an all-inclusive style guide utilized companywide- Identified, defined and advised on marketing campaign and website defects, as well as any stylistic or design inconsistencies- Copyedited all content for the Marketing Department and wrote copy for university partners, including William & Mary, the George Washington University, Tulane University, The University of Tulsa, Case Western Reserve University, Kent State University, the University of Kansas and more Show less

Executive Assistant and Office Manager

• Jul 2015 - May 2016

- Maintained continuity of work teams by documenting and communicating actions and needs for 15 - Prepared and submitted expense reports for the Senior Vice President - Coordinated travel plans for associates and organized corporate events and festivities - Summarized relevant publications in sports journals and researched competitors for clients - Composed interview questions and biographic introductions of current and retired professional athletes for client events, as well as proofing and copy editing client decks and presentations - Led several office-wide volunteer initiatives to support local Chicago agencies, like Cornerstone Community Outreach Show less

Freelance Copywriter

• Apr 2015 - Sep 2015

- Editing and rewriting apartment building descriptions with accurate information in an appealing manner - Writing passages for the company's blog and copy editing live property websites - Editing and rewriting apartment building descriptions with accurate information in an appealing manner - Writing passages for the company's blog and copy editing live property websites

Content Marketing Manager

• Oct 2014 - Jul 2015

- Updated 15 apartment rental databases to ensure accurate information and high-performing content on client, agent, and administrative levels - Wrote and edited copy for apartment properties, neighborhood descriptions, and our website - Composed Craigslist, Padmapper, and Zumper ads, marketing select properties - Managed 3 administrative assistants, delegating tasks accordingly - Called property owners, landlords, and management companies to establish rapport and locate new potential listings - Assisted new leasing agents with finding properties befitting their clients' needs Show less

Graduate Student Instructor

• Jan 2013 - May 2015

- Created and carried out lesson plans and presentations for classes of eighteen students - Taught writing techniques, rhetorical purpose, ethnographic questioning, and communal value - Created and carried out lesson plans and presentations for classes of eighteen students - Taught writing techniques, rhetorical purpose, ethnographic questioning, and communal value

Assistant Editor

• Aug 2012 - May 2015

- Edited and proofed the collected manuscript - Read submissions to determine eligibility and acceptance - Edited and proofed the collected manuscript - Read submissions to determine eligibility and acceptance

Assistant Editor

• Jan 2013 - May 2014

- Read submissions to determine potential placement in magazine - Edited and proofed the final manuscript - Worked with authors individually to ensure works were edited to fit our volume - Arranged layout, cover, and internal artwork for aesthetically pleasing and purposeful effect - Read submissions to determine potential placement in magazine - Edited and proofed the final manuscript - Worked with authors individually to ensure works were edited to fit our volume - Arranged layout, cover, and internal artwork for aesthetically pleasing and purposeful effect

Circulation Administrative Assistant

• Aug 2008 - May 2012

- Assisted library patrons with various needs—locating or ordering works as needed, stocking the front desk, answering incoming calls, troubleshooting library computers or printers - Counted the library register upon arrival to ensure accurate amounts after transactions - Aided Circulation Manager in selecting 100 new volumes to acquire per semester - Assisted library patrons with various needs—locating or ordering works as needed, stocking the front desk, answering incoming calls, troubleshooting library computers or printers - Counted the library register upon arrival to ensure accurate amounts after transactions - Aided Circulation Manager in selecting 100 new volumes to acquire per semester

Teaching Assistant and Intern

• Aug 2011 - Dec 2011

- Prepared various teaching aids for the Master level course “Media in the Weimar Republic” - Translated various German texts to English for American readers - Assisted archive patrons in finding their documents in the stacks or on microfiche - Led English speakers through the museum's guest artist exhibit - Prepared various teaching aids for the Master level course “Media in the Weimar Republic” - Translated various German texts to English for American readers - Assisted archive patrons in finding their documents in the stacks or on microfiche - Led English speakers through the museum's guest artist exhibit