Brand & Marketing Strategist

• Feb 2022 - Present

Responsible for handling all brand marketing activities with main responsible: - Strategize, execute, monitor, and manage campaigns. - Managed the overall communications plan and collaborated with different functions (Creative Team, Project Manager, Assistant Director & Director) for ongoing projects/campaign. - Conducted market research and gathered customer testimonials to create more meaningful relationships with consumers. - Analyze and list potential key opinion leader/influencer to approach and build good communication strategies. - Generate new ideas and drive optimization & effectiveness of marketing campaigns Show less

Brand Manager

• Apr 2021 - Jan 2022

Responsible for handling all brand marketing activities for the Mietalk Indonesia, AND Coffee Dessert, Marikatsu with main responsible: - Manage end-to-end promo campaign development including campaign briefing, creative execution. - Develop brand marketing & communication plan. - Project activity marketing leader grand launching Mietalk Indonesia at Solo with campaign “NGEJULID BARENG DI SOLO” in October 2021. - Manage all element of Ramen product launch process at Marikatsu including development and execution of the launching plans in all marketing channels. - Monitors budget spend and provides timely communication to relevant stakeholders - Partner with different functions (Operation & Finance ) for ongoing projects. - Maintain brand strategy and marketing, and deliver to related teams and monitor the progress of strategy implementation. - Report directly to General Manager & Director of Satu Atap Corporation. Show less

Brand Strategist

• Dec 2020 - Mar 2021

Starting a project as a marketer at a cafe in the Yogyakarta area during the covid pandemic. I managed to created 4 events that impacted not only revenue for the brand, but also the surrounding community, so I proposed positioning Tamansari Cafe as a place for the community to work. Starting a project as a marketer at a cafe in the Yogyakarta area during the covid pandemic. I managed to created 4 events that impacted not only revenue for the brand, but also the surrounding community, so I proposed positioning Tamansari Cafe as a place for the community to work.

Staff Coorporate Social Responsibility & Produksi

• Jan 2016 - Mar 2017

Laboratory Assistant

• Jan 2013 - Dec 2014