Experience

Humpty Dumpty Foundation

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Director - Marketing, Partnerships & Fundraising

  • Mar 2023 - Present

  The Humpty Dumpty Foundation is a children's charity that, for more than 30 years, has been providing essential and often life-saving medical equipment for sick and injured children in hospitals across Australia. Reporting directly to the CEO, and tasked with delivering successful strategies and campaigns against a range of campaign, fundraising, donor acquisition, revenue and partnership targets. Responsibilities: * Marketing & fundraising strategy. * Marketing plans to support brand, revenue, fundraising and awareness. * Multi-channel content and communications. * Brand guardian for activity across owned, earned and paid channels. * Execute critical fundraising campaigns across key revenue streams. * Major events management. * Corporate partnership strategy and engagement.



EVT - Entertainment | Ventures | Travel

• Australia
• Entertainment Providers
• 300 - 400 Employee

• GM - Marketing, Digital & Loyalty

  • Sep 2017 - Dec 2022

  Event Hospitality & Entertainment Ltd is an Australian listed (ASX:EVT) company which operates cinemas, hotels and resorts in Australia, New Zealand and Germany. EVT owns the largest cinema circuits in AU & NZ and operates the QT, Rydges, Atura, Independent Collection and LyLo hotel brands as well as Thredbo Alpine Resort. The Hotel Division operates 75+ hotels and 150+ hospitality venues across AU & NZ. Reported directly to the Divisional Head of Hotels, led a cross-functional digital & marketing team with a multi-million dollar budget and successfully delivered against a range of eCommerce growth, digital transformation projects, top-line revenue, market share, sales conversion and member subscription targets. Responsibilities: * Strategy development, execution & optimisation * Budget ownership with revenue, profit and market share accountability. * Brand ownership, strategy, creative development, research & optimisation * National marketing campaigns (AU & NZ) & customer acquisition * Branded content production & marketing * D2C digital demand driving campaigns and media planning & buying * Digital channel management & roadmap ownership - web, mobile, social & eCommerce booking engines and shopfronts * Customer & user experience improvements and large digital transformation projects. * B2B sales - retail & eCommerce * High-margin product development, packaging & pricing * Internal & external communications, PR & media * Priority Guest Rewards Loyalty program - strategy, operations & member subscription * Wholesale, retail and airline partnerships & negotiations * Social Media community management & content production * High-performing, results-driven team leadership & management



Destination NSW

• Government Administration
• 200 - 300 Employee

• Director, Digital Marketing

  • Aug 2012 - Aug 2017

  Destination NSW (DNSW) is the lead government agency for the New South Wales (NSW) tourism and major events sectors with an overarching mission to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030. Report directly to the General Manager, Marketing, led a cross-functional team with responsibility for 60% of the agency’s multi-million advertising budget. Successfully delivered against a range of affiliate revenue, brand awareness, market share, tourism industry engagement and lead generation targets as well as co-operative and partnership marketing programs for major events and visitor growth to the State.Responsibilities:* Strategy development, execution & optimisation* Budget ownership with revenue, market share and visitor growth accountability.* Brand ownership, strategy, creative development, research & optimisation* National & international marketing campaigns & visitor acquisition* Digital demand driving & advertising campaigns, media planning & buying* Digital channel management & roadmap ownership - web, mobile, app, social & affiliate booking engines* Digital & branded content production & distribution * Major event campaigns & activations for 140 major events across NSW * Wholesale, retail & airline partnerships and negotiations* Social media channel management & content production* High-performing, results-driven team leadership & management

• Director - Marketing & Communications

  • Jun 2011 - Aug 2012

  Tourism NSW was the lead government agency for tourism within the NSW Department of Industry & Investment whose goal was to increase NSW domestic and international visitor nights and expenditure and to drive economic growth for tourism businesses in NSW. Reported directly to the CEO, led a team of 15 with a multi-million omni-channel media budget and successfully delivered against brand awareness, market share, industry engagement and media reach targets as well as visitor growth to NSW. Responsibilities:* Strategy development, execution & optimisation* Budget ownership with reach, market share and visitor growth accountability.* Brand ownership, strategy, creative development, research & optimisation* National & international marketing campaigns & visitor acquisition* National communications, PR, publicity and tourism industry liaison* Digital demand driving & advertising campaigns, media planning & buying* Digital channel management & roadmap ownership * Digital content production & distribution * Wholesale, retail & airline partnerships and negotiations* Social media channel management & content production* High-performing, results-driven team leadership & management



Tourism NSW

• Government Administration
• 1 - 100 Employee

• Executive Manager, Digital Marketing

  • Aug 2009 - Jun 2011

  Reported to the Director, Marketing & Communications, led a team of 5 and successfully delivered against website traffic growth, tourism industry engagement and lead generation targets and visitor growth to the State. Responsibilities: * Youth & Working Holiday Maker program, campaigns & activations. * Digital demand driving campaigns and media planning & buying * Social media community management & content production * Tourism industry liaison & partnerships * Results-driven team management



The 3rd Space

• Sydney, New South Wales, Australia

• Founder & Principal Consultant

  • Jan 2006 - Dec 2008

  The 3rd Space was established as a private consultancy practice specialising in digital strategy, digital transformation and change management. Responsibilities * Digital and eBusiness strategy development * Digital transformation and change management consulting services * Strategic partnership negotiation and management The 3rd Space was established as a private consultancy practice specialising in digital strategy, digital transformation and change management. Responsibilities * Digital and eBusiness strategy development * Digital transformation and change management consulting services * Strategic partnership negotiation and management



Monster

• United States
• Internet Publishing
• 700 & Above Employee

• Director - Product & Marketing

  • Jan 2000 - Dec 2004

  Monster.com is a global online recruitment website owned and operated by Monster Worldwide, Inc. It was created in 1999 through the merger of The Monster Board, Online Career Centre and TMP Worldwide. Responsibilities * Strategic leadership * Marketing strategy & execution * National & international advertising campaigns * Product development & marketing * SaaS Applicant Tracking Systems and online career portal build & delivery * Partnership negotiation & management Monster.com is a global online recruitment website owned and operated by Monster Worldwide, Inc. It was created in 1999 through the merger of The Monster Board, Online Career Centre and TMP Worldwide. Responsibilities * Strategic leadership * Marketing strategy & execution * National & international advertising campaigns * Product development & marketing * SaaS Applicant Tracking Systems and online career portal build & delivery * Partnership negotiation & management