Ty Brathwaite
Technical Account Manager at LiveIntent, Inc.- Claim this Profile
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Bio
Experience
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LiveIntent, Inc.
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United States
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Advertising Services
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100 - 200 Employee
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Technical Account Manager
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Sep 2021 - Present
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Insticator
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United States
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Internet Publishing
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1 - 100 Employee
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Technical Account Manager
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Dec 2017 - Sep 2021
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ASID Clothing
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West Nyack, New York
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Operations Manager
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Jul 2014 - Dec 2017
• Handle all external marketing initiatives that drove in-store foot traffic up by 50% resulting in revenue in excess of $300k per annum. • Stay up-to-date with customer experience demands and standards while effectively managing 6 employees. • Oversee all staffing initiatives, including interviews, performance reviews, and training programs for new employees. • Implement in-store promotions that aid in exceeding financial objectives month over month. • Conduct inventory control and shrink prevention. • Point of contact for all vendor globally Show less
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Visual PPL
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Greater New York City Area
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Brand Manager
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May 2014 - Jul 2014
• Developed brand and social strategy for external brand promotion. • Managed advertising, PR campaigns, and external vendors. • Analyzed market trends to address brand opportunities and issues. • Curate popup shop event that involved multiple brands. • Analyzed trend research to set overarching brand strategies, position, and objectives. • Prepared marketing strategies and conducted bi-weekly reports. • Developed brand and social strategy for external brand promotion. • Managed advertising, PR campaigns, and external vendors. • Analyzed market trends to address brand opportunities and issues. • Curate popup shop event that involved multiple brands. • Analyzed trend research to set overarching brand strategies, position, and objectives. • Prepared marketing strategies and conducted bi-weekly reports.
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Cookies N' Cream
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Greater New York City Area
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Marketing/Sales Intern
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Jun 2012 - Jun 2013
• Assisted the marketing manager with the creation of market strategy, promotions, messaging, and collateral • Handled production of all approved marketing materials and literature • Supported all marketing events and exhibition displays in the New York Metro area • Prepared marketing blogs and lead social media marketing for the brand • Validated product inventory against sales activity and updated promotions • Conducted quality control of all items at the point of sale. • Assisted the marketing manager with the creation of market strategy, promotions, messaging, and collateral • Handled production of all approved marketing materials and literature • Supported all marketing events and exhibition displays in the New York Metro area • Prepared marketing blogs and lead social media marketing for the brand • Validated product inventory against sales activity and updated promotions • Conducted quality control of all items at the point of sale.
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Education
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Pace University - Lubin School of Business
Bachelor of Business Administration (BBA), Marketing