Ty Brathwaite

Technical Account Manager at LiveIntent, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Technical Account Manager
      • Sep 2021 - Present

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Technical Account Manager
      • Dec 2017 - Sep 2021

  • ASID Clothing
    • West Nyack, New York
    • Operations Manager
      • Jul 2014 - Dec 2017

      • Handle all external marketing initiatives that drove in-store foot traffic up by 50% resulting in revenue in excess of $300k per annum. • Stay up-to-date with customer experience demands and standards while effectively managing 6 employees. • Oversee all staffing initiatives, including interviews, performance reviews, and training programs for new employees. • Implement in-store promotions that aid in exceeding financial objectives month over month. • Conduct inventory control and shrink prevention. • Point of contact for all vendor globally Show less

  • Visual PPL
    • Greater New York City Area
    • Brand Manager
      • May 2014 - Jul 2014

      • Developed brand and social strategy for external brand promotion. • Managed advertising, PR campaigns, and external vendors. • Analyzed market trends to address brand opportunities and issues. • Curate popup shop event that involved multiple brands. • Analyzed trend research to set overarching brand strategies, position, and objectives. • Prepared marketing strategies and conducted bi-weekly reports. • Developed brand and social strategy for external brand promotion. • Managed advertising, PR campaigns, and external vendors. • Analyzed market trends to address brand opportunities and issues. • Curate popup shop event that involved multiple brands. • Analyzed trend research to set overarching brand strategies, position, and objectives. • Prepared marketing strategies and conducted bi-weekly reports.

  • Cookies N' Cream
    • Greater New York City Area
    • Marketing/Sales Intern
      • Jun 2012 - Jun 2013

      • Assisted the marketing manager with the creation of market strategy, promotions, messaging, and collateral • Handled production of all approved marketing materials and literature • Supported all marketing events and exhibition displays in the New York Metro area • Prepared marketing blogs and lead social media marketing for the brand • Validated product inventory against sales activity and updated promotions • Conducted quality control of all items at the point of sale. • Assisted the marketing manager with the creation of market strategy, promotions, messaging, and collateral • Handled production of all approved marketing materials and literature • Supported all marketing events and exhibition displays in the New York Metro area • Prepared marketing blogs and lead social media marketing for the brand • Validated product inventory against sales activity and updated promotions • Conducted quality control of all items at the point of sale.

Education

  • Pace University - Lubin School of Business
    Bachelor of Business Administration (BBA), Marketing
    2009 - 2013

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