Experience

Wine.com

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Director, Gifts & Accessories

  • Sep 2017 - Present

  • Lead Gift Categories (21M Revenue in FY22), producing the company's highest product margins. • Generated a revenue growth rate of 200% in the past 5 years. • Drive product merchandising for 400+ wine gifts, collections, baskets, chocolate, glassware, and accessories. • Forecast sales and distribution of over 1000 skus to our seven regional warehouses. • Analyze and recommend site optimization strategy to enhance 36 shopping paths under Gifts. • Advocate for marketing, creative, and IT resources to support the growth of Gifts within Wine.com. • Responsibilities include: researching new products, creating high-margin gifts, making purchasing decisions, managing vendor relationships, setting product pricing and temporary price reductions, optimizing site content, and determining category shipping rates.



FTD

• United States
• Manufacturing
• 700 & Above Employee

• Sr Program Manager, Usability, UX+UI

  • Aug 2013 - Jul 2014

  • Designed site research plans to drive increases in $/site visit.• Moderated customer sessions and determined actionable insights for Product Managers to improve KPIs.• Created company growth of over $600M in Annual Revenue (AR) when FTD acquired it in 2014.

• Senior Manager - Site Optimization

  • May 2011 - Aug 2013

  • Led a team enhancing site functionality and design resulting in 12 million in increased site revenue.• Initiated regular customer research using Tealeaf, Opinionlab, site usability testing, and call monitoring.

• Manager - Site Optimization

  • Jun 2010 - May 2011

  • Conceptualized and implemented online product personalization for RedEnvelope and Personal Creations.• Managed site integration and design for Shari's Berries (35M AR) and Personal Creations (100M AR).

• Analyst - Site Optimization

  • Feb 2009 - Jun 2010

  • Identified and conducted multivariate site tests pushing site conversion to 42.8% in April 2009. (Nielsen Online)• Measured and assessed testing success using Omniture Analytics tools Site Catalyst and Discover.



Walmart

• United States
• Retail
• 700 & Above Employee

• Senior Analyst

  • Oct 2008 - Feb 2009

  • Reduced Customer Service Adjustments (CSAs) by 7% by identifying site pricing discrepancies. • Established CSA compensation policies to drive customer spending and retention. • Reduced Customer Service Adjustments (CSAs) by 7% by identifying site pricing discrepancies. • Established CSA compensation policies to drive customer spending and retention.



Pottery Barn

• United States
• Retail
• 700 & Above Employee

• Senior Business Analyst

  • May 2007 - Oct 2008

  • Controlled financial planning and forecasting of site KPIs including revenue, site visits, AOV, and conversion. • Developed and analyzed eCommerce reporting to identify sales and customer acquisition opportunities. • Controlled financial planning and forecasting of site KPIs including revenue, site visits, AOV, and conversion. • Developed and analyzed eCommerce reporting to identify sales and customer acquisition opportunities.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Client Financial Analyst

  • Feb 2005 - May 2007

  • Headed financial forecasting, budgeting, revenue recognition, and accruals/deferrals. • Directed client finances for Yahoo!, American Express, Cisco, Barclays, British Petroleum, The Coca-Cola Company, Reliant, NatureMade, Avon, EduCap, and The Economist, covering Direct Mail, Print Production, Consulting, Interactive, Radio, and TV Broadcast. • Headed financial forecasting, budgeting, revenue recognition, and accruals/deferrals. • Directed client finances for Yahoo!, American Express, Cisco, Barclays, British Petroleum, The Coca-Cola Company, Reliant, NatureMade, Avon, EduCap, and The Economist, covering Direct Mail, Print Production, Consulting, Interactive, Radio, and TV Broadcast.



BlackRock

• United States
• Financial Services
• 700 & Above Employee

• Portfolio Analytics Analyst

  • Jul 2004 - Feb 2005

  • Provided risk management analysis to large financial institutions. • Monitored clients’ daily activities to analyze strategies and investment objectives, predict portfolio movement, and certify that securities were being properly modeled. • Provided risk management analysis to large financial institutions. • Monitored clients’ daily activities to analyze strategies and investment objectives, predict portfolio movement, and certify that securities were being properly modeled.