Experience

Radiant Senior Living

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Vice President of Marketing

  • Jul 2022 - 1 year 6 months

  United States

• Director Of Marketing & Brand Development

  • Sep 2013 - Jul 2022

  Head of marketing strategy and brand development for 15 senior living communities across the Northwest as well as corporate initiatives. Lead on all print, digital, and social advertising campaigns, working with individualized budgets and managing multiple sources of input and approvals. Responsible for the deliverables of 15 Sales & Marketing team members, supporting them with regular training opportunities, KPI accountability, and supporting Executive Directors with team member expectations… Show more Head of marketing strategy and brand development for 15 senior living communities across the Northwest as well as corporate initiatives. Lead on all print, digital, and social advertising campaigns, working with individualized budgets and managing multiple sources of input and approvals. Responsible for the deliverables of 15 Sales & Marketing team members, supporting them with regular training opportunities, KPI accountability, and supporting Executive Directors with team member expectations and accountability. Highlights: * Helping teams through Covid-19 developments in the healthcare space with copy, flyers, trainings, and more. * Heading a year long video-based social media advertising campaign. Responsible for writing of all 18 scripts and production of videos. * Creation of logo, marketing materials, and large branding collateral including monument signs and bus wraps for new acquisitions * Creation and execution of a recruitment and retention campaign that resulted in a 40% increase in traffic to our careers page. * Speaker, Social Media in Senior Living at the OHCA and Marketing Symposium of 2015 & Spring Conference 2015 * Progressive responsibility, currently heading marketing and advertising efforts for a company of approximately 1K employees September 2013 - May 2017 | Social Media and Marketing Specialist May 2017 | Director of Brand Development July 2021 | Director of Marketing & Brand Development



A Well Crafted Party

• Blogger

  • May 2010 - 13 years 8 months

  I create, write, and photograph content related to parties and crafting for the website www.awellcraftedparty.com. I have been featured on blogs such as hostessblog.com and eatdrinkpretty.com.



Self Employed

• Media Assistant

  • Jan 2012 - Jul 2021

  Portland, Oregon Area I work as a media assistant specializing in email, social networking, press relations, and general media upkeep.



Portland Bloggers

• Blogger, Organizer, & Founder

  • Jul 2010 - Nov 2017

  Portland, Oregon Area Portland Bloggers' meet-up group organizes every other month for networking, connecting with local businesses, and learning new blogging tips. I designed the website and, along with the help of my co-organizers, organize events and update the website.



Olive Garden

• Bartender

  • Dec 2006 - Aug 2012

• CT, Bartender, Server

  • 2006 - 2012



Tulsa Front Page

• Lifestyle Editor

  • Jul 2006 - Dec 2006

  Lifestyle editor for a local newspaper in Tulsa, Oklahoma .Gained experience in managing third-party creative contributors and the planning, design, and creation, and execution of putting together a weekly 6-page lifestyle-focused news section. Duties included photography, editing, page design, and writing.