Experience

Anchor Worldwide

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Nov 2022 - Present

  New York, United States

• Associate Strategist

  • Nov 2021 - Nov 2022

• Community Manager

  • Sep 2020 - Nov 2021

  New York City Metropolitan Area BMW & Spotify



The Lede Company

• Social Strategist

  • Feb 2020 - Jun 2020

  New York, New York, United States Manage social content strategy, copywriting & client communications for Russell Athletic.



Arsenal New York

• Advertising Services
• 1 - 100 Employee

• Visual Sales Coordinator

  • Oct 2019 - Mar 2020

  New York, New York • Clients include Nike, Diesel, Ralph Lauren, Krispy Kreme, and others • Hybrid project manager & production assistant for physical production projects across visual merchandising, experiential marketing campaigns, and creative retail design • Manage overall project development, source products & materials, coordinate shipping, and oversee finances



Spark44

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Social Media Manager & Associate Strategist

  • Sep 2018 - Oct 2019

  Greater New York City Area • Jaguar Land Rover • Established and managed influencer strategies, strategic and content plans from briefing to reporting for always-on social, cultural moment initiatives, and special event coverage • Developed and continue to optimize and agency’s first social content calendar, organic social media report system and social trends newsletter • Wrote social copy and managed social accounts serving the largest market for luxury auto brands, working directly with clients, analytics &… Show more • Jaguar Land Rover • Established and managed influencer strategies, strategic and content plans from briefing to reporting for always-on social, cultural moment initiatives, and special event coverage • Developed and continue to optimize and agency’s first social content calendar, organic social media report system and social trends newsletter • Wrote social copy and managed social accounts serving the largest market for luxury auto brands, working directly with clients, analytics & creative teams • Collected insights from a combined audience community of over 3 million followers, reincorporating insights into content strategies. Show less



Laundry Service

• United States
• Advertising Services
• 400 - 500 Employee

• Strategy Intern

  • Jun 2018 - Aug 2018

  Greater New York City Area • Monitor social channels and create weekly and monthly reports for Laura Mercier & Weight Watchers to optimize social content • Facilitate strategy development for a premier outdoor apparel brand’s upcoming product launch • Conduct competitive audits for Freixenet, Skagen, and LS social • Assist in implementing organic and paid social campaigns via native dashboards • Lead strategy for intern project involving a social campaign for nonprofit Free Arts NYC



American Advertising Federation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• UNC Strategist - AAF National Student Advertising Competition

  • Jan 2018 - Jun 2018

  Chapel Hill, North Carolina • Developed speculative brand strategy, plans book and pitch to help Ocean Spray leverage brand history and unique category position to capture the millennial market • Conducted ethnography studies, surveys & depth interviews to fine-tune target market • Facilitated content for numerous digital media • Co-wrote, developed & presented final pitch, earning 3rd place in district competition



Clean

• United States
• Advertising Services
• 100 - 200 Employee

• Strategy Intern

  • May 2017 - Dec 2017

  Raleigh-Durham, North Carolina Area • Conducted consumer & competitive research & collaborated with teams to determine messaging strategy for clients in tourism, non-profit & tech/energy • Contributed to brand architecture, narrative & positioning for B2B and B2C clients • Facilitated various internal creative briefs & client-facing strategy presentations • Created content & managed seven accounts on Facebook, Twitter and Instagram over six months using social listening software & analytics to tighten brand messages… Show more • Conducted consumer & competitive research & collaborated with teams to determine messaging strategy for clients in tourism, non-profit & tech/energy • Contributed to brand architecture, narrative & positioning for B2B and B2C clients • Facilitated various internal creative briefs & client-facing strategy presentations • Created content & managed seven accounts on Facebook, Twitter and Instagram over six months using social listening software & analytics to tighten brand messages • Briefed creatives on new agency Instagram creative strategy Show less



Roy Cooper for North Carolina

• United States
• Political Organizations

• Finance Intern

  • Sep 2016 - Dec 2016

  Raleigh, North Carolina • researched and enlisted donors for fundraising events around the state • strategically communicated cooper’s brand message to over 2,000 individual donors • compiled voter information databases to be used by democratic party • provided onsite event support & canvassing, directly marketing to voters