Distribution Marketing Director

• Jan 2022 - Present

Marketing Manager

• Nov 2016 - Dec 2021

Create and implement strategic marketing plans that move the needle towards growth in revenue, new members and impact. Working with the local Michiana sales agency we worked hard to increase brand recognition in our community and to build brand trust with new markets. As the lead credit union marketer, we focused on new strategies that delivered our products as financial solutions for prospective members.

Assistant Director of Annual Giving

• Aug 2014 - Nov 2016

- Lead the planning and execution of #GivetoGRIZ, the annual one-day giving challenge through an extensive event plan, marketing and communication platforms, and personal relationship building with alumni and sponsors. * April 16, 2015 success: 27% increase in number of donors and 29% increase in dollars raised over 2014 * April 21, 2016 success: 19% increase in number of donors and 12% increase in dollars raised over 2015 - Implemented a new student philanthropy campaign, Griz Lee: A Student Campaign for Change, in 2015 - 2016 to raise awareness of supporting the annual fund and general philanthropy through student-friendly activities by managing and collaborating with a team from the Student Foundation. * Griz Lee bank results in 2016: 12% student participation - Managed the creation, production and timeline of communication pieces, direct mail, emails, and social media, to help achieve the annual fund goal of $625,000. - Built a coding system to track ROI and productivity of social media, direct mail, and email fundraising campaigns. - Provided annual giving data to co-workers and the Board of Trustees in the form of reports, charts, and mailing lists. - Drove the success of class reunion attendance and reunion giving for the 6 month, 5th, 10th, 15th and 20th reunion classes, by managing volunteers and serving as their campus liaison. - Directed student workers on projects pertaining to annual giving, including stewardship efforts and the student telethon. Show less

Community Programs Center and the Professional Edge Center

• Sep 2012 - Aug 2014

This group worked with forming and maintaining relationships with nonprofit organizations in the community. I managed their social media accounts. I was also responsible for updating the database of volunteer opportunities for students. After students volunteered at an organization, I organized volunteer hours and places so they could be included on student transcripts. I also assisted with a variety of creative and traditional office projects as needed. When needed, I edited grants and award submissions. Show less

Account Executive

• May 2013 - May 2014

I lead a team of students during each semester through the process of planning and executing a PR plan for two local nonprofits. Our first client was the Friends of Garfield Park. With this project we created a parent/teacher resource hub for Garfield Park to use to attract more teachers and parents to plan trips to the park. We also created some grassroots campaign work. Our second client was the new Indy Public Safety Foundation. Since they were formed less than a year before we worked with them, we really were starting from the beginning. For them we created letterhead, business cards, social media guides, a membership/donation program and much more. Show less

Marketing Intern

• May 2013 - Aug 2013

As the summer marketing intern at Bingham Greenebaum Doll LLP I helped track our media hits in many different publications. I also wrote social media posts for Twitter and LinkedIN, along with press releases and blurbs for the BGD Intranet. Their Intranet was one of my main projects. I was responsible for updating events, posting information, and utilizing the site to its best ability. I also helped edit the quarterly newsletter, blogs, and other writings. Another large part of my internship was helping plan and execute the summer events hosted by the firm or individual lawyers. Show less

Records Processing Assistant

• May 2012 - Dec 2012

As the records processing assistant I helped open and close medical charts. I was also responsible for pulling and returning charts to the filing system. During my work here, I assisted with many miscellaneous projects, such as digitizing old client information. As the records processing assistant I helped open and close medical charts. I was also responsible for pulling and returning charts to the filing system. During my work here, I assisted with many miscellaneous projects, such as digitizing old client information.