Pamela Sng

Event Producer at Robert Parker Wine Advocate
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG

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5.0

/5.0
/ Based on 15 ratings
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Saranta Gattie-Petrillo

Pamela was one of our very first hires at The Working Capitol and she was instrumental in helping us to get on our feet, launch our first events and build our client base. Proud about her work and relationships, Pamela is dedicated to producing results and keeping her clients happy. She will go above and beyond with an unstoppable energy, drive and creativity that is fun to work alongside. It was a pleasure having Pamela on the team and I'm grateful to the boost she gave us as a business.

Paul Seow

Pamela was an absolute pleasure to work with at The Working Capitol. Her experience and industry relationships helped to open doors and accelerate our growth as a event destination. She spearheaded our events team and was directly responsible for sales outreach and client relationship management. She masterminded the launch of the space and hosted heavy hitters like Hermes, MasterCard, General Assembly and Guava pass in both single and multi-day/multi-venue events. A hands-on straight shooter that has the ability to think out of the box and deliver events that catered to external clients, the internal co-working community and company marketing/branding activations.

Anna Denise Floor, MA

Pamela is incredibly friendly, communicative, and organized. We were pulling together some events in Singapore (so remotely) and throughout the entire process she was professional and extremely helpful - making sure everything was exactly to our liking once we arrived at the location. Would highly recommend working with Pamela.

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Experience

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Event Producer
      • Apr 2022 - Present

    • Singapore
    • Events Services
    • 1 - 100 Employee
    • Founder, Managing Director
      • Mar 2017 - Present

      As a hybrid boutique agency, we provide an extensive list of services that cover the consultation, supervision, and execution of your digital and physical events. From conceptualisation to post-event marketing, our holistic approach throughout the project's life cycle will deliver creative solutions that are curated to your business needs and goals - experiences aligned with your brand's messaging or designing media collaterals to enhance and encourage greater business opportunities. On-ground or behind the scenes, we support you every step of the way from our diverse and passionate team of professionals. We’re the people you come to, to get things done - successfully. All enquiries are welcome ~Pamela@Needaplanner.com Ongoing/ Past Projects: Michelin /Robert Parker - Consultant [Apr’22-present] FICOFI Events Manager - Consultant [Mar’21-Mar’22] Hanoi Innovation Summit 2019/21/22 [Ongoing] Oi Ventures Completed Projects: Lisa Mariette and Co (Madrid) Dassault Systemes and Vingroup MOQ signing (Virtual Event) NAC Hybrid Event Singapore/Shanghai (Virtual Event) The Working Capitol (co-working space) - Setting up events dept SOPs, training of staff and brand partnership development. Work Central - Event venue management, partnership development and curation of in-house events programmes. Audience Inc. 2018 - Project management role: Supporting several large-scale pharmaceutical conferences in Singapore and Kuala Lumpur and overall onsite event management and support. Signal Ocean Singapore Event 2018 Launch of Singapore Office, cocktail event at ACM. Asian Pastry Cup 2016 and 2018 (FHA Singapore) - Onsite event management and support and coordinating with various stakeholders. CNIEL - Cream of Europe 2017 and 2018 - Press and a Culinary showcase of pastries created by renowned Chefs from 10 counties. Women in Tech 2017 and 2018 - pre-production, management of exhibitors, guest speakers and securing vendors and contractors. Show less

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Event Manager - Consultant
      • Mar 2021 - Mar 2022

      FICOFI connects the finest wine producers with the most discerning wine lovers who share a passion for Grands Crus and great terroirs. We serve a discrete and global community of 300 Members, successful entrepreneurs, business leaders and philanthropists who share a genuine passion for wine and the special moments it creates. FICOFI connects the finest wine producers with the most discerning wine lovers who share a passion for Grands Crus and great terroirs. We serve a discrete and global community of 300 Members, successful entrepreneurs, business leaders and philanthropists who share a genuine passion for wine and the special moments it creates.

    • France
    • Artists and Writers
    • Head of Events, Partnerships and Operations
      • Oct 2020 - Dec 2020

      *Contract Role* Management of Sponsorships, Events and F&B Operations and planning for the Orient Express Exhibition. Working on a 10-week timeline to delivery, I drove the planning and securing of vendors for the F&B setup of the kitchen and key sponsorships in value of approximately SGD 400k with key brands such as Pernod Ricard, San Pellegrino, Nespresso as it's main suppliers for FMCG. My main focus was to drive communications and planning with the F&B team at Farimont and our headlining Chef to execution onsite. An intense, challenging and character-building project that saw the attractions' doors opening on the 11 December 2020 to the Media and Press in the midst of Phase 2 (Covid19) here in Singapore. Show less

    • Singapore
    • Events Services
    • 1 - 100 Employee
    • General Manager
      • Sep 2018 - Aug 2020

      At Chab Events, we are in the business of ideas. We create experiences that connect brands to the people who matter most to them. We specialise in crafting bespoke, unique and emotionally impactful projects for our clients in South-East Asia and Europe. At Chab Events, we are in the business of ideas. We create experiences that connect brands to the people who matter most to them. We specialise in crafting bespoke, unique and emotionally impactful projects for our clients in South-East Asia and Europe.

    • China
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Manager, Events Marketing and Operations
      • Jul 2017 - Aug 2018

      The Sarment Group is a lifestyle service provider which has created a luxury ecosystem for its ultra-high net worth patrons. Since its inception in 2012, it has built an international network of luxury brand partners, corporate clients and discerning individuals who seek only engagements of the highest quality. The Sarment Group is a lifestyle service provider which has created a luxury ecosystem for its ultra-high net worth patrons. Since its inception in 2012, it has built an international network of luxury brand partners, corporate clients and discerning individuals who seek only engagements of the highest quality.

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Events Director
      • Apr 2016 - Mar 2017

      Rebel and Soul is the representative office for Quintessentially Events Singapore that is part of Quintessentially, the leading global luxury lifestyle and group with over 60 offices around the globe. My role was Operations driven from setting up processes in the office and the hiring of our full-time team as well as managing key accounts for the company. Key Projects managed: Heineken Green Rooms Original Sound Experiments #TouchtheMusic tour to 18 cities, with 21 branded event activations in 8 countries across the Asia Pacific region. In addition, I managed the Resilient 100 Cities first regional summit in Singapore pioneered by The Rockerfeller Foundation and assisted with the operations and execution of the Dentsu Aegis and MassiveMusic return with Neo Godai at Spikes Asia (After party) in Singapore. Show less

    • Events Director
      • Apr 2016 - Mar 2017

      Established in London in 2005 Quintessentially Events has 11 hub offices spanning key time zones; London, Paris, Cote D’Azur, Milan, Geneva, Dubai, Baku, New Delhi, Bangkok, Hong Kong, Singapore and Auckland. The team comprises of over 75+ exceptional multi-cultural, multi-disciplined event specialists, passionately dedicated to producing exceptional events and experiences. The company is largely recognised for global activations for luxury brands and leading corporates but it also has thriving private client, philanthropic and wedding planning divisions. The company services both members of Quintessentially and non-members alike. Show less

    • Singapore
    • Hospitality
    • 1 - 100 Employee
    • Senior Events Manager
      • Dec 2014 - Mar 2016

      The Working Capitol (TWC) is a new coworking and events space for entrepreneurs and small businesses, we opened our doors in March 2015 and are located centrally on Keong Saik Rd in a beautiful row of shophouses. TWC is a fully integrated space comprising of two floors of coworking spaces, a large events space for up to 200 guests and four new restaurants and a café. With multiple event areas to play with, we keep the space active with a variety of events – from corporate functions and speaker series’ to TWC’s community driven programmes. As part of the pioneering team of The Working Capitol, I head up the Events Department and provide a one stop events solution to our Members and Clients to help them plan successful launch events, parties, screenings, networking functions and workshops in our space. My role includes and is not limited to • Oversee the events venue hire management and utilisation of the different event spaces within the building • Management of the entire events calendar for Community and Corporate events • Grooming our events team to manage events within the space and perform independently when required • Liaising with vendors and sponsors to create unique events within our space • Providing inhouse events management services to our clients • Organising and working together with our Community Manager to create programmes and a robust calendar of events that are community driven by the community for the community. • Coordinating with Program Partners such as General Assembly, Hootsuite, Little Green Dot, Product Hunt, e27 and many more. • Working together with the Marketing Department to build awareness of the space and the destination as a unique events venue • Assisting the other departments; facilities, HR, Admin and Front Desk with adhoc duties and tasks whenever necessary Show less

    • Events & Brand Manager (SCOBO)
      • Jul 2014 - Jan 2015

      I represent Arrawatta Meat Company as their Brand Manager here in Singapore under SCOBO - The sCommerce Market Place. I work with premium brands (stakeholders) and manage their promotional events here in Singapore and the region to create brand awareness for their products. Simultaneously, I manage an events venue - Host At Clarke Quay in Singapore, we promote the use of the space for private functions, corporate events, tasting events, networking sessions as well as parties. https://www.linkedin.com/company/scobo-wine---the-scommerce-mktplc Show less

    • Events Manager - WGS Partnership Relations
      • Jul 2013 - Jul 2014

      Inaugurated in 1997, the World Gourmet Summit is widely regarded as Asia’s foremost gastronomic event. The World Gourmet Summit epitomises the cuisine, wine and dining elements of gastronomy. Internationally recognised, the World Gourmet Summit has been conferred 55 awards in the annual International Festivals and Exhibitions Association (IFEA) ceremony in the United States since 2000. The World Gourmet Summit is widely attended by professionals; including individuals from the medical, financial and business sectors, amongst others. The World Gourmet Summit is organised by A La Carte Productions and supported by the Singapore Tourism Board (STB). • In charge of securing new partnerships and managing sponsorship programs, securing over 18 new sponsors for the World Gourmet Summit (Scottish Seafood Collaborative Group, Nestlé Professional, Bowers & Wilkins, Gräflich Castell'sche Delikatessen, Castell Home just to name a few) • Preparation of business proposals and drafting of contracts to potential clients • Effectively managing key relationships with various partners and key stakeholders such as Citibank, Canon Singapore and Air France, in total account servicing of over 40 sponsors. • Oversaw the design and production of the 168 Street Banners that were placed in and around the CBD and Orchard area as well as ensuring that all stakeholders benefits were included in the events marketing collateral. • Coordination and planning of events and special projects for large groups ranging from 20 – 400 people • Manage and liaise with 3rd party suppliers, vendors and merchants Show less

    • India
    • Events Services
    • 200 - 300 Employee
    • Account Manager
      • May 2012 - May 2013

      A full fledged experiential communication agency with over 30 years of experience in originating and implementing impactful experiential communications campaigns. Responsible for account servicing and event/conference management on a regional level, with focus on clients from the IT Industry. Portfolio of events managed: SAS Forum Singapore 2012 SAS High Performance Analytics Conference Singapore 2012 SAP Malaysia Forum 2012 (Kuala Lumpur) SAP Singapore Forum 2012 – Exhibition SAP CEO Insights Forum 2012 EMC Asia Forum 2012 –Transform +IT +Business +Yourself - Singapore - Bangkok - Hanoi - Ho Chi Minh - Manila - Jakarta - Kuala Lumpur TATA Crucible Campus Quiz Singapore 2012 • Implementing operational and logistic aspects for the events; • Manage and liaise with 3rd party suppliers, vendors and merchants; • Manage project budget and purchasing recommendations • Implementing event timelines, production schedules and project schedules • Onsite Conference event management • Registration management • Overseeing designs/collateral production EMC Government Seminar 2013 (120pax) - Connect.Collaborate.Innovate Key achievements: Value-added to the team’s dynamics with prior experience with exhibition operations management as well as lifestyle management events background to create exciting and more creatively themed conferences. Show less

    • Event Operations Manager
      • Oct 2011 - Apr 2012

      VISIONNAIRE - Créateur d'évènements (Event Creators) was founded in 2007 by two French men who wished to create dreams through the world of events with a touch of French Flair. Responsible for managing the operations, budgets, logistics, overall event coordination of manpower, contractors and execution of each project. Portfolio of events managed: Backes & Strauss: British Polo Day Italian Chamber of Commerce Singapore Dinner Michezo: Singapore Woman’s Tennis Exhibition Elephant Parade Preview Event Elephant Parade Auction Event Audi Avant A6 Launch Piaget Altiplano Ultra Slim Exhibition L’oreal JRC Singapore 2012 IWC S.E Asia Top Gun Event Roger Dubuis Launch KRUG Customer appreciation event Veuve Cliquet Event Emerson Process Exhibition • Implementing operational and logistic aspects for the events; • Manage and liaise with 3rd party suppliers, vendors and merchants; • Manage project budget and purchasing recommendations • Implementing event timelines, production schedules and project schedules; Key achievements: Received a letter of recommendation from the Organizer for the Elephant Parade for its flagship event in Singapore. Show less

    • Singapore
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Events Consultant - Contract Work
      • Apr 2011 - Oct 2011

      Ate Consulting is a Singapore based private limited company offering lifestyle consultancy services. Founded in 2006, Ate’s expertise is in conceiving highly innovative and creative ways for its clients to achieve their specific goals within the lifestyle spheres. We also offer the following services: travel, hospitality and other lifestyle related concept development and product implementation; luxury event management; and branding and naming services. Portfolio of events managed/supported: SPICE: Singapore International Culinary Exchange – 1 Mobile Kitchen, spans 9 cities in: Singapore, London, Paris, Moscow, New York, Hong Kong, Shanghai, Delhi, Dubai and Sydney. FSG: Fast Sexy Green Launch Event Van Cleef & Arpels: Les Voyages Extraordinaire Estee Lauder: La Mer Education Conference 2011 Dinner • Conceptualizing, planning and executing of special events and programs; • Implementing operational aspects for the events; • Manage and liaise with 3rd party suppliers, vendors and merchants; • Manage project budget and purchasing recommendations Key achievements: Increase revenue earned by approximately 15% from each event undertaken by introducing/sourcing new suppliers to the company’s’ current supplier list. Show less

    • Event Sales Consultant
      • May 2010 - Apr 2011

      Pages Event Equipment are Australia’s largest event infrastructure company, supplying services to the country’s most renowned events. Portfolio of projects I provided a supporting role: V8 Supercars Australia Sydney Children’s Hospital Phillip Carr & Associates – Main point of contact for all projects Mint Tea & Rose Water – Main point of contact for all projects GPO Sydney (Restaurant Group) – Main point of contact for all projects • Maintain existing client accounts and providing full customer service support; • Establish new client portfolios by researching past events and seeking new opportunities through various avenues for further business development; • Planning and supply of equipment (marquees, catering equipment and exhibition furniture to large scale event projects Key achievements: Received a letter of recommendation from immediate Director for work performance with Pages Hire. Despite not having any formal background training of logistic equipment support, I was able to complete complex orders and exceed expectations within my job scope. Show less

    • Operations Executive
      • May 2009 - Apr 2010

      The world's leading events organiser delivering contacts, content and communities with the power to transform your business. Portfolio of exhibitions & events managed: In-Cosmetics Asia (Opening Party), BEX Asia 2009 (Operations Management of trade show, Launch Party and Networking Event), Asia Televisions Forum 2009 (Opening Party, Conference and Networking Events) Asia Pacific Maritime 2010 (Operations Management of trade show, Opening Party, APM Fashion Show, Networking Events) • Conceptualizing, planning and executing special events and programs; • Implementing project operations for exhibitions; • Manage and liaise with vendors and merchants; • Budget/purchasing management; • Managing and editing the Exhibitors Manual; • Managing Exhibitors and third party contractors Key achievements: I was able to value-add to my role as Operations Manager due to my prior experience in event management services. I had successfully organized and managed several fringe activities that include opening parties, networking events and the APM Fashion Show, saving the company over $50,000 in external event management and third party fees. This was the first time these events were managed internally. As a result of its success, the ATF Opening Party & APM Fashion Show were commended as the benchmark for all future events. Show less

    • Senior Event Manager
      • Jan 2007 - Mar 2009

      A small corporate events management company that takes a holistic approach to your events needs. Portfolio of events managed: Montblanc Dinner & Dance 2007 (Singapore) Montblanc Dinner & Dance 2007 (Hong Kong) Montblanc Dinner & Dance 2008 (Hong Kong) Barfly Band 2007 Dell Dinner & Dance 2007 (500 pax event) DHL Family Day 2007 (700 pax event) DHL Dinner & Dance 2008 (1000 pax event) DHL Family Day 2008 (700 pax event) Hermes Dinner & Dance 2008 Schering Plough Appreciation Dinner 2007 Schering Plough Appreciation Dinner 2008 Schering Plough Appreciation Dinner 2009 Heidelberg Appreciation Dinner 2008 Societe General Golf Event 2007 Societe General Official Office Grand Opening 2007 Societe General Chinese New Year Lunch 2007 Societe General Gold Event 2008 Hewlett Packard Alumni Dinner & Dance 2007 Grundfos Diner & Dance 2008 MDIS Sports & Wellness Day 2007 MDIS Graduation 2008 (1000 pax event) Tan Tock Seng Hospital long Service Awards 2008 • Telemarketing • Handling incoming inquiries • Entertainer Sourcing • Liaising with Venues and Vendors • Budget Allocation and management • Customized Complete Events. • Over-all Event Management Services. • Managing Event Executives • Implement structured sales target systems • Training junior executives in Event Management • Manage Local and Overseas MICE events • Logistics installation, customized event structures; i.e Backdrops, displays and props Key achievements: During my term, we saw a 90% return business average with all the new client accounts that I had established while working with Special Events Team. I had also received several letters of recommendations from my clients, such as Montblanc, Hewlett Packard and DHL Regional Office just to name a few. Show less

    • Event Executive
      • 2005 - 2007

      TFD Pte Ltd managed by one of Singapore's iconic radio DJs - The Flying Dutchman. The company is a professional team of dedicated, resourceful, creative and experienced producers to manage the diverse aspects of events on all scales, in accordance with the expectations of our highly-valued clients, and beyond. Portfolio of key events managed: Clifford Chance Wong 25th Anniversary 2006 Bank Julius Baer Office Opening Ceremony 2006 RHB Bank Dinner & Dance 2006 OMD Dinner & Dance 2006 Perkin Elmer Dinner & Dance 2006 NSAD Dinner & Dance 2006 Jardinne Lloyd Thompson Dinner & Dance 2006 OCBC Account & Credit Dept Dinner & Dance 2006 KBC Bank Dinner & Dance 2006 • Telemarketing • Handling incoming inquiries • Entertainer and supplier Sourcing • Liaising with Venues and Vendors • Budget Allocation and management • Customized Complete Events. • Over-all Event Management Services. Key achievements: During my time with TFD, I had managed to secure a big account, Bank Julius Baer for the Launch of their office in Singapore and earned the company $30,000 in nett profit for that project alone. Show less

    • Spain
    • Events Services
    • 1 - 100 Employee
    • Event Coordinator Assistant
      • Jul 2005 - Feb 2006

      Pacific World is the leading destination management company in Asia, with a network of 19 offices in eight countries. We partner you for your events including meetings, incentive travel programmes, congresses, CSR activities, and even luxury individual travel itineraries Portfolio of events supported: Tax Free World Association (TFWA) Dinner Event in Singapore 2005 Virtouso Luxury Travel Event – Appointment Destination Management company for their event in Singapore Accor Asia Pacific Dinner –Tastes of Asia Event I had joined Pacific World as a project based Event Coordinator Assistant. My role was to support the lead Project Manager in planning and organizing large scale luxury and group incentive events and to gather supplier quotes and do ad-hoc administrative duties as well as work onsite to support the event team during events. Show less

Education

  • Wine & Spirit Education Trust
    WSET Level 2 in Wine, Pass with Merit
    2021 - 2021
  • Sydney Business & Tourism Academy
    Diploma of Tourism
    2010 - 2011
  • Singapore Institute of Commerce
    Diploma in Legal Studies
    2005 - 2006

Community

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