Archana Menon
Head Of Marketing at Placed App- Claim this Profile
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Topline Score
Bio
LinkedIn User
I have known Archana for 3 years now and had the fortune of working with her about a year ago. She is an excellent marketer and as efficient a leader as they come. Her caliber and expertise in the marketing industry are a rare find. She has eye for detail and every campaign we launched was meticulous not only in planning but also in execution. She is an incredible colleague and even better manager. Archana takes care of her team while making sure that we hit all our targets and business objectives. In my opinion, she is a visionary. Archana coached and mentored her team members & helped them strengthen their skills and expertise. She is extremely innovative, takes on challenges head-on, and stands for what she believes in. She is multi-talented and multi-skilled. Her knowledge within the higher ed space and marketing is unmatched. She constantly kept upgrading herself and encouraged her team to do so as well, all this while scaling the heights of success at QS. I am in awe of her calm and patient nature in a crisis situation. She is a doer as well as a leader. I got to learn so much from her and a lot of my success today is credited to Archana. She will be an asset to any company & team she chooses to work with.
Alyssa Jaffer
I worked with Archana for two years at QS. In the time I’ve known her, I’ve seen Archana show true leadership as a caring leader for her team and at the same time, achieve incredible results, well exceeding her targets. She’s a gifted marketer and a lovely colleague to work with.
LinkedIn User
I have known Archana for 3 years now and had the fortune of working with her about a year ago. She is an excellent marketer and as efficient a leader as they come. Her caliber and expertise in the marketing industry are a rare find. She has eye for detail and every campaign we launched was meticulous not only in planning but also in execution. She is an incredible colleague and even better manager. Archana takes care of her team while making sure that we hit all our targets and business objectives. In my opinion, she is a visionary. Archana coached and mentored her team members & helped them strengthen their skills and expertise. She is extremely innovative, takes on challenges head-on, and stands for what she believes in. She is multi-talented and multi-skilled. Her knowledge within the higher ed space and marketing is unmatched. She constantly kept upgrading herself and encouraged her team to do so as well, all this while scaling the heights of success at QS. I am in awe of her calm and patient nature in a crisis situation. She is a doer as well as a leader. I got to learn so much from her and a lot of my success today is credited to Archana. She will be an asset to any company & team she chooses to work with.
Alyssa Jaffer
I worked with Archana for two years at QS. In the time I’ve known her, I’ve seen Archana show true leadership as a caring leader for her team and at the same time, achieve incredible results, well exceeding her targets. She’s a gifted marketer and a lovely colleague to work with.
LinkedIn User
I have known Archana for 3 years now and had the fortune of working with her about a year ago. She is an excellent marketer and as efficient a leader as they come. Her caliber and expertise in the marketing industry are a rare find. She has eye for detail and every campaign we launched was meticulous not only in planning but also in execution. She is an incredible colleague and even better manager. Archana takes care of her team while making sure that we hit all our targets and business objectives. In my opinion, she is a visionary. Archana coached and mentored her team members & helped them strengthen their skills and expertise. She is extremely innovative, takes on challenges head-on, and stands for what she believes in. She is multi-talented and multi-skilled. Her knowledge within the higher ed space and marketing is unmatched. She constantly kept upgrading herself and encouraged her team to do so as well, all this while scaling the heights of success at QS. I am in awe of her calm and patient nature in a crisis situation. She is a doer as well as a leader. I got to learn so much from her and a lot of my success today is credited to Archana. She will be an asset to any company & team she chooses to work with.
Alyssa Jaffer
I worked with Archana for two years at QS. In the time I’ve known her, I’ve seen Archana show true leadership as a caring leader for her team and at the same time, achieve incredible results, well exceeding her targets. She’s a gifted marketer and a lovely colleague to work with.
LinkedIn User
I have known Archana for 3 years now and had the fortune of working with her about a year ago. She is an excellent marketer and as efficient a leader as they come. Her caliber and expertise in the marketing industry are a rare find. She has eye for detail and every campaign we launched was meticulous not only in planning but also in execution. She is an incredible colleague and even better manager. Archana takes care of her team while making sure that we hit all our targets and business objectives. In my opinion, she is a visionary. Archana coached and mentored her team members & helped them strengthen their skills and expertise. She is extremely innovative, takes on challenges head-on, and stands for what she believes in. She is multi-talented and multi-skilled. Her knowledge within the higher ed space and marketing is unmatched. She constantly kept upgrading herself and encouraged her team to do so as well, all this while scaling the heights of success at QS. I am in awe of her calm and patient nature in a crisis situation. She is a doer as well as a leader. I got to learn so much from her and a lot of my success today is credited to Archana. She will be an asset to any company & team she chooses to work with.
Alyssa Jaffer
I worked with Archana for two years at QS. In the time I’ve known her, I’ve seen Archana show true leadership as a caring leader for her team and at the same time, achieve incredible results, well exceeding her targets. She’s a gifted marketer and a lovely colleague to work with.
Credentials
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Brand and Product Management
IE Business SchoolFeb, 2021- Nov, 2024 -
SEO
HubSpot AcademySep, 2021- Nov, 2024 -
Email Marketing Certified
HubSpot AcademyMar, 2020- Nov, 2024 -
Inbound Marketing Certified
HubSpot AcademyMar, 2020- Nov, 2024
Experience
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Placed App
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United Kingdom
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Staffing and Recruiting
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1 - 100 Employee
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Head Of Marketing
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Nov 2021 - Present
Wearing multiple hats at Placed, some of them include: • B2B Marketing: ABM marketing, email sequences, lead nurture strategies, LinkedIn advertising, Inbound marketing – webinars, blogs, case studies, chat to convert visitors/leads to MQL/SQL’s. • Sales enablement: Building decks, working on copy, providing data in a comprehensible way for them to use on calls, meetings etc. Working closely with the customer success team to produce case studies and build a testimonial bank.•Product marketing: Building product guides for enterprise, mid-market, and self-serve clients, working closely with the product team to provide product updates via emails, one pager. • Events & Webinars – organised our very own roundtable event targeting ICP’s and participated in industry events such as RecFest & Restaurant Bar Tech Live. Rolling our webinars on a quarterly basis targeting our target audiences. • Brand Marketing: Redefining the brand, creating a fresh TOV and brand guidelines, delivery of swag boxes to clients; Worked closely with the PR agency to increase brand awareness and get us featured in The Times, Evening Standard, Business Insider, HR Business Magazine & more publications• SEO agency to build content to drive organic traffic, link building, & building content • Determining the MarTech stack and defining marketing communications for our B2B and B2C audiences• B2C: Exploring new candidate acquisitions channels such as Influencers marketing, establishing partnerships with students’ unions/universities, participating at Freshers events and festivals• Social Media Marketing: Working closely with the team to develop ideas and creatives for social media channels and advertising
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Education
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2010 - 2011
University of Nottingham - Nottingham University Business School
Master's Degree, International Business -
2006 - 2009
Christ College - Bangalore
Bachelor of Arts (B.A.), Psychology, Sociology, Economics -
2004 - 2006
FRANK ANTHONY PUBLIC SCHOOL
I.S.C, Accounts, Economics, Commerce, English
Community
