Experience

Glowberry

• Ukraine
• Animation
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2021 - Mar 2022



@myroslava.kosovych

• Kiev Region, Ukraine

• Marketing Strategy Consultant

  • Jan 2019 - Jun 2021



NAKIVO

• Software Development
• 100 - 200 Employee

• Marketing Manager Product Releases

  • Nov 2019 - May 2020

  Managing of Product Release process: Launch Kit production, placement and efficiency control - Content creation: Release pages, key communication images, banners, both site and blog articles, tutorial videos, letters for e-mailing. - Coordinating of developer’s, copywriter’s, designer’s, web-manager’s, CRM and sales team’s work in Jira, Monday and Hubspot. Managing of Product Release process: Launch Kit production, placement and efficiency control - Content creation: Release pages, key communication images, banners, both site and blog articles, tutorial videos, letters for e-mailing. - Coordinating of developer’s, copywriter’s, designer’s, web-manager’s, CRM and sales team’s work in Jira, Monday and Hubspot.



KIVI

• Ukraine
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Head of Marketing Department

  • Nov 2017 - May 2019

  A new SMART-TV brand launch: MRKT strategy, positioning, new logo, brand look and brand book. KIVI entered TOP 3 TV on Ukrainian market in 2 years. A new SMART-TV brand launch: MRKT strategy, positioning, new logo, brand look and brand book. KIVI entered TOP 3 TV on Ukrainian market in 2 years.



Medicover Polska

• Hospitals and Health Care
• 700 & Above Employee

• Head Of Marketing Department

  • Jun 2017 - Sep 2017

  - Market management of Clinics; - Design of marketing strategy 4Р; - Elaboration of marketing&communication policy; - Business transformation projects lead; - Planning, budgeting and realization of marketing projects. - Market management of Clinics; - Design of marketing strategy 4Р; - Elaboration of marketing&communication policy; - Business transformation projects lead; - Planning, budgeting and realization of marketing projects.



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • Feb 2012 - Jan 2016

  Marketing Manager 2013-16 Kitchen Appliances 2012-13 Health & Wellness category (Sonicare toothbrushes, AVENT feeding accessories for infants) - Market research and forecasting to determine target sales volumes, market share and strategic segments ”where to play” - Assortment marketing and pricing within determined positioning to assure competitiveness and profitability of products. - P&L management to assure achievement of annual volume and segment profitability target… Show more Marketing Manager 2013-16 Kitchen Appliances 2012-13 Health & Wellness category (Sonicare toothbrushes, AVENT feeding accessories for infants) - Market research and forecasting to determine target sales volumes, market share and strategic segments ”where to play” - Assortment marketing and pricing within determined positioning to assure competitiveness and profitability of products. - P&L management to assure achievement of annual volume and segment profitability target achievement. - Develop short and long-term marketing communication strategy - Develop and implement marketing communication plans and projects including, ATL, BTL, SMM, PR & TM - Online marketing: online strategy and promo activities on assigned brands: SMM, content development, online product launches with landing pages, online partnership, video content creating. - Medical marketing: work with medical professional auditory to provide loyalty and recommendation: clinical researches, medical conferences participation, opinion leader management, field force management. - Lead, coordinate and execute advertising and promotional activities - Monitor, review and report on all marketing activity and results - Determine, align and manage marketing budget - Negotiating with TOP3 sales chains ACHIVEMENTS: upon request Show less Marketing Manager 2013-16 Kitchen Appliances 2012-13 Health & Wellness category (Sonicare toothbrushes, AVENT feeding accessories for infants) - Market research and forecasting to determine target sales volumes, market share and strategic segments ”where to play” - Assortment marketing and pricing within determined positioning to assure competitiveness and profitability of products. - P&L management to assure achievement of annual volume and segment profitability target… Show more Marketing Manager 2013-16 Kitchen Appliances 2012-13 Health & Wellness category (Sonicare toothbrushes, AVENT feeding accessories for infants) - Market research and forecasting to determine target sales volumes, market share and strategic segments ”where to play” - Assortment marketing and pricing within determined positioning to assure competitiveness and profitability of products. - P&L management to assure achievement of annual volume and segment profitability target achievement. - Develop short and long-term marketing communication strategy - Develop and implement marketing communication plans and projects including, ATL, BTL, SMM, PR & TM - Online marketing: online strategy and promo activities on assigned brands: SMM, content development, online product launches with landing pages, online partnership, video content creating. - Medical marketing: work with medical professional auditory to provide loyalty and recommendation: clinical researches, medical conferences participation, opinion leader management, field force management. - Lead, coordinate and execute advertising and promotional activities - Monitor, review and report on all marketing activity and results - Determine, align and manage marketing budget - Negotiating with TOP3 sales chains ACHIVEMENTS: upon request Show less



AXA

• France
• Insurance
• 700 & Above Employee

• Head of Advertising and Brand Communications Division

  • Oct 2007 - Sep 2011

  Head of Brand Communications and Advertising Division – 2010-2011 Brand Manager 2007-2009 Responsible for AXA brand image building and effective sales support National and local advertising campaigns planning, execution, control and reporting: - Advertising activities annual plan development and approval with Management Board and Head Quarter. - Collaboration with Media, PR and Creative Agencies: tenders, briefing, creative development or adaptation, media strategy… Show more Head of Brand Communications and Advertising Division – 2010-2011 Brand Manager 2007-2009 Responsible for AXA brand image building and effective sales support National and local advertising campaigns planning, execution, control and reporting: - Advertising activities annual plan development and approval with Management Board and Head Quarter. - Collaboration with Media, PR and Creative Agencies: tenders, briefing, creative development or adaptation, media strategy development, media placement organization and control to ensure qualitative and effective placement meeting deadlines. - Local BTL activities development: support regional offices, partnership programs (with car dealers and banks-partners), merchandising and promotional campaigns. - PR national and regional support, press conferences, exhibitions participation. Responsible for WEB communications: - AXA web site: design development, operational support, site promotion; - Brand promotion and advertisement in the WEB: direct, social networks campaign, blogs and forums PR Market researches: - Customer researches: key segments definitions, customer insights search, brand health analysis, usage&attitudes, creative testing. Competitive activity monitoring. ROI: advertising activities effectiveness People management: - Operational procedures development, activities planning. Control and motivation. Personnel assessment. ACHIVEMENTS: successful brand launch and communicational support: AXA is brand #1 on Ukrainian insurance market while we started as #5 and one of the most preferred insurance companies among customers and partners. One of advertising campaigns obtained Effi award for marketing effectiveness. Due to this campaign AXA became a leader in CASCO – the biggest insurance product in Ukraine. Show less Head of Brand Communications and Advertising Division – 2010-2011 Brand Manager 2007-2009 Responsible for AXA brand image building and effective sales support National and local advertising campaigns planning, execution, control and reporting: - Advertising activities annual plan development and approval with Management Board and Head Quarter. - Collaboration with Media, PR and Creative Agencies: tenders, briefing, creative development or adaptation, media strategy… Show more Head of Brand Communications and Advertising Division – 2010-2011 Brand Manager 2007-2009 Responsible for AXA brand image building and effective sales support National and local advertising campaigns planning, execution, control and reporting: - Advertising activities annual plan development and approval with Management Board and Head Quarter. - Collaboration with Media, PR and Creative Agencies: tenders, briefing, creative development or adaptation, media strategy development, media placement organization and control to ensure qualitative and effective placement meeting deadlines. - Local BTL activities development: support regional offices, partnership programs (with car dealers and banks-partners), merchandising and promotional campaigns. - PR national and regional support, press conferences, exhibitions participation. Responsible for WEB communications: - AXA web site: design development, operational support, site promotion; - Brand promotion and advertisement in the WEB: direct, social networks campaign, blogs and forums PR Market researches: - Customer researches: key segments definitions, customer insights search, brand health analysis, usage&attitudes, creative testing. Competitive activity monitoring. ROI: advertising activities effectiveness People management: - Operational procedures development, activities planning. Control and motivation. Personnel assessment. ACHIVEMENTS: successful brand launch and communicational support: AXA is brand #1 on Ukrainian insurance market while we started as #5 and one of the most preferred insurance companies among customers and partners. One of advertising campaigns obtained Effi award for marketing effectiveness. Due to this campaign AXA became a leader in CASCO – the biggest insurance product in Ukraine. Show less



Sandoz

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager OTC

  • Mar 2002 - Jun 2005

  Brand Manager OTC (Immunal, Plantex) Responsible for sales results and brand image of assigned brands in Ukraine and Kazakhstan. - Brand strategy, long and short-term brand plans, yearly activity plans achieving annual targets - Development and control of brand ATL and BTL activities, creative briefs, commercial production and media planning. Coordination of creative, media, BTL agencies and research companies. - Work with field force managers and med representatives: “sales… Show more Brand Manager OTC (Immunal, Plantex) Responsible for sales results and brand image of assigned brands in Ukraine and Kazakhstan. - Brand strategy, long and short-term brand plans, yearly activity plans achieving annual targets - Development and control of brand ATL and BTL activities, creative briefs, commercial production and media planning. Coordination of creative, media, BTL agencies and research companies. - Work with field force managers and med representatives: “sales presenters”, merchandizing materials. Sales promo activities with pharmacies and doctors. - Prepared exhibition and seminars participation - Budgeting and monitoring budget spending and performance of brands(ROI) - Consumer and ad tracking researches, brand health audit Show less Brand Manager OTC (Immunal, Plantex) Responsible for sales results and brand image of assigned brands in Ukraine and Kazakhstan. - Brand strategy, long and short-term brand plans, yearly activity plans achieving annual targets - Development and control of brand ATL and BTL activities, creative briefs, commercial production and media planning. Coordination of creative, media, BTL agencies and research companies. - Work with field force managers and med representatives: “sales… Show more Brand Manager OTC (Immunal, Plantex) Responsible for sales results and brand image of assigned brands in Ukraine and Kazakhstan. - Brand strategy, long and short-term brand plans, yearly activity plans achieving annual targets - Development and control of brand ATL and BTL activities, creative briefs, commercial production and media planning. Coordination of creative, media, BTL agencies and research companies. - Work with field force managers and med representatives: “sales presenters”, merchandizing materials. Sales promo activities with pharmacies and doctors. - Prepared exhibition and seminars participation - Budgeting and monitoring budget spending and performance of brands(ROI) - Consumer and ad tracking researches, brand health audit Show less