Experience

Media Experts

• Canada
• Advertising Services
• 100 - 200 Employee

• Programmatic Intern - The Residency Program 2023

  • May 2023 - Present



Grupo Arcor

• Argentina
• Food and Beverage Services
• 700 & Above Employee

• Product Marketing Manager

  • Nov 2021 - Aug 2022

  • Brand management of Arcor candies, Topline and Grosso chewing gums, Mogul gummies, Butter Toffees and Mr Pops lollipops. • Executing and controlling the Marketing Plan for Candie's category, which increased +22% in volume and +49% in sales YTD July 2022. • Implementing the campaign for Topline, which brought +4% in volume and +19% in sales YTD. • Setting up the campaign of Halloween and commercial presentations for the modern channel. • Project Manager for launching and importing new products: Vitamin C Candies, Grosso Frutal Mix, Mogul 50g, and Topline Acid Blue. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Specialist

  • Apr 2021 - Jun 2021

  • Project Management for the implementation of efficiency projects. • Supervised the implementation of the brand Kit Kat campaign in the traditional channel, which brought a +46% growth in sales coverage. • Project Management for the implementation of efficiency projects. • Supervised the implementation of the brand Kit Kat campaign in the traditional channel, which brought a +46% growth in sales coverage.



Grupo Gloria

• Peru
• Investment Management
• 300 - 400 Employee

• • Feb 2021 - Mar 2021

  I was promoted to Marketing Analyst Senior in January 2021. My responsibilities were similar to my previous position, but with a new sales channel to work with: Modern Channel; and more challenging objectives to achieve for 2021. • Brand management of functional milks (Light, Lactose Free, Super Light and Soy Vida).• I launched on time the Digital Campaign of Gloria Light, which helped the brand increase by +15% market penetration and +70% sales YTD• Build and present the Business Case for implementing the efficiency project of Lactose-Free Milk, whose savings projection is USD 0.5 million per year.• I implemented push sales tactics in the traditional channel for the Macro South region, whose result helped it grow by +35% YTD. Show less

• • Jan 2020 - Jan 2021

  • Brand management of functional milks (Light, Lactose Free, Super Light and Soy Vida).• I built and present the Marketing Plan 2021 for Light, Lactose Free and Soy Vida.• I launched the Gloria Light 360° campaign, which resulted in a +5% brand penetration and the highest growth in the entire category.• I execute the Gloria Light digital campaign which got an engagement rate of +20% and a positive sentiment of +16pp above the average.• I led Gloria Light's efficiency project, coordinating multifunctional teams, which brought an increase in +2pp of gross margin (USD 1 million per year).• I built and implemented the pricing plan for Soy Vida for the modern channel, which achieved a sales increase of +13%.• I implemented push sales tactics in the traditional channel for the Macro South region, resulting in +5% sales.• I led the management of the category's budget, which achieved compliance of 98%. Show less

• • Jan 2018 - Dec 2019

  • Brand management of functional and Kid’s Yogurts (Battimix, Milkito, Battishake, Greek, Actibio and Slim).• I built and present the Marketing Plan 2019 for Battimix, Milkito, Battishake and Slim. • I relaunched the Slim brand, with a 360° campaign, which brought a +20% sales volume, +34% market penetration, and +9pp growth in share of market.• I launched the 360° Battimixea campaign that achieved historical sales for the brand with +33% in sales.• I led the management of the category's budget with a compliance with a deviation of less than 0.5%.• I coordinated the creation of the case for the campaign of Actibio Black Quinua, which won bronze Effie award in the Food category. Show less

• • Jun 2016 - Dec 2017

  • I analyzed the media strategies for Billboards, Digital, and Press.• I support implementing campaigns for several brands in coordination between agencies and internal clients.• Support the digital strategy implementation to increase awareness and engagement in social networks.• I was in charge or pre-review study market proposals and follow-up their execution.• Support monitoring the payment of advertisement suppliers.• Support in the coordination of donations and institutional events. Show less



Textiles Sudamericanos (Corporación TTS)

• Jr. El Polo 401 oficina 409

• Marketing and Sales Manager

  • May 2015 - Dec 2015

  • I proposed sales actions to attract and develop long-term relationships with B2B customers in the textile sector (client portfolio grew by +28% in 3 months). • I gave support post-sales to clients to increase customer satisfaction. • I proposed sales actions to attract and develop long-term relationships with B2B customers in the textile sector (client portfolio grew by +28% in 3 months). • I gave support post-sales to clients to increase customer satisfaction.



Banco de Crédito BCP

• Peru
• Banking
• 700 & Above Employee

• Digital Marketing Intern

  • Jul 2013 - Jun 2014

  • Support to implement the strategy of different products. • Development of reports (benchmarking and Google Analytics) • Community Manager in the Mobile Banking APP. • Review of the weekly content calendar for Facebook and Twitter. • Support to implement the strategy of different products. • Development of reports (benchmarking and Google Analytics) • Community Manager in the Mobile Banking APP. • Review of the weekly content calendar for Facebook and Twitter.



Atelier de Rosario de Armenteras

• Av. Montegrande 195, Surco

• Assistant

  • Feb 2009 - Jan 2011

  • Manufacture of applications and embroidery for haute couture party dresses. • Support for the entire chain of the business model, from the acquisition of supplies to customer service at the point of sale. • Support in events (photo shoots and fashion shows). • Support in the dress fitting and purchase experience of the clients. • Manufacture of applications and embroidery for haute couture party dresses. • Support for the entire chain of the business model, from the acquisition of supplies to customer service at the point of sale. • Support in events (photo shoots and fashion shows). • Support in the dress fitting and purchase experience of the clients.