Experience

Avon Protection

• Defense & Space
• 200 - 300 Employee

• Content Marketing Specialist

  • Sep 2023 - Present

  Brand Strategy: Expertise in developing and implementing effective content strategies to drive brand awareness and engagement. Collaborates closely with clients to define content goals, create compelling content, and ensure brand consistency. Leverages market trends and data-driven insights to curate high-quality assets that resonate with target audiences. Proven ability to deliver innovative solutions that align with marketing objectives and maintain brand messaging. Editorial Oversight: Oversee the editorial content and voice for Avon Protection, setting standards of clarity, accuracy, integrity, and innovation in presentation across products and channels. Set editorial strategy, policies, guidelines, and diversity of content streams. Collaborate with sales, marketing, and advertising teams to appropriately manage editorial and business needs. Stay abreast of publishing trends and technologies, positioning initiatives at the forefront of innovation and information within the tactical defense, law enforcement, first responder, and civil preparedness industries. Strategic Leadership: Provide strategic leadership that expands the reach and impact of the company's content portfolio. Propose and develop new content products or distribution opportunities that fully exploit the capabilities of digital storytelling and publishing to exceed client audience expectations. Team Collaboration: Manage copywriting, social media, and production staff, instilling a shared vision and fostering a collaborative workflow. Maintain a culture of agility and adaptability among staff to thrive in the rapidly changing content publishing and distribution environment. External Relations: Establish a culture of excellence focused on content rather than platform to allow for flexibility in meeting audience needs. Help set and implement the company content strategy and develop affiliate content and distribution partnerships as appropriate. Show less



MIRA Safety

• United States
• Public Safety
• 1 - 100 Employee

• Editor In Chief

  • Dec 2022 - May 2023

  Editorial Oversight: Accomplished expertise in overseeing editorial content and voice within the tactical defense, first responder, and civil preparedness markets. Demonstrated success in setting and maintaining high standards of clarity, accuracy, integrity, and innovation across diverse products and channels. Skilled in developing and executing effective editorial strategies, policies, and guidelines while ensuring a diverse range of content streams. Collaborative approach to aligning editorial and business needs with sales, marketing, and advertising teams. Deep understanding of publishing trends and technologies, consistently positioning the company as a leader in the industry. Work Tools: Google Workspace, Monday.com, Ahrefs, Airtable, Trello, Klaviyo, Shopify, Frame.io, Ninety.io, Zoom, Gusto, Slack Show less



Ready State

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist / Editor

  • Jun 2021 - Dec 2022

  Editorial: Creation, editing, and optimization of content for use on web, email, social media, printed communication, and more. Application of story-driven skills to create appealing, satisfying, and informative content. Strategy: Detailed investigative research, discovery, and application of subject matter expertise around demand generation, applied in conjunction with macro-level content strategy and a relevant storytelling approach to achieve marketing goals. B2B & Technology Expertise: Leverage fluency of client industry and expertise to think creatively, act quickly, and plan thoughtfully for what comes next. Communication: Work with embedded teams to create a consistent narrative across all platforms, teaming up with subject matter experts and organizational leaders around production, post-production, and delivery of content. Campaign Collaboration: Partner with stakeholders as embedded specialists to develop content that supports campaign goals, augments the brand, and drives leads within marketing funnels. Work to assess the effectiveness of launched content, proactively working to improve and finesse campaign strategy for ongoing success. Innovation: Continually drive expansion of what we do and how we do it; developing emergent best practices, implementing new content channels, and creating new forms of UI/UX and content to achieve campaign goals. Analytics: Measure, track, and report on content metrics to evaluate campaign results and effectiveness across lead gen channels. Work Tools: Google Workspace, Google Analytics, Asana, Slack, Figma, Frame.io, Rev, Dropbox, Zoom, Gusto, Amazon Chime Current creative/content strategy clients include: Markforged, Amazon Fire TV, Torani. Show less



CoeurSocial

• United States
• Advertising Services

• Owner, Content Marketing Crackerjack

  • Jun 2019 - Jun 2021

  Full-stack content strategy, creation, and management company specializing in digital advertising and marketing for SMEs, and independent contract services to large corporations. Services include multi-platform digital campaign strategy, content creation, objective consultation, and implementation. Develop tracking methods to best assess and present the efficacy of social media campaigns as well as paid, owned, and earned media. Brand copywriting, storytelling, and advertising, cultivating digital community/audience retention, SEO, and SEM for GTM initiatives. Copyediting of marketing materials, public/press relations, and brand management. Work Tools: Google Workspace, Google Analytics, Asana, Slack, Figma, Frame.io, Rev, Microsoft 365, SEMrush, Hubspot Clients Include: Microsoft, RxBLU, Secured Investment Corp. Show less



Fox Television Stations

• United States
• Media Production
• 700 & Above Employee

• Senior Producer, Digital News Editorial & Content

  • Mar 1998 - Jan 2018

  Analyze and capitalize on various attributes and requirements of broadcast and digital media to strengthen news editorial positions through multi-platform content. Manage and produce news to present information with accuracy, flow, and within timeframes and broadcast deadlines. Design innovative and unique solutions to optimize routine news coverage. Monitor and use multimedia, nonlinear and alternative storytelling strategies to widen viewership base. Work within creative environment to respond to various competing priorities. Design and implement coverage strategies to facilitate wide coverage of all sorts of issues and news. Coordinate with colleagues in the newsroom and other departments to define priorities for same. Evaluate all news for authenticity and check with sources to ensure correctness of published articles to avoid conflicts. Collaborate with reporters, editors, photojournalists, and anchors to facilitate efficient news coverage to strengthen company's position in media market. Manage and edit daily news, special news stories, and periodical items with the help of video editing tools to facilitate video telecasts. Monitor all feeds from news bureaus and other agencies for editing and further publication. Work Tools: Avid/iNews, AP NewsSource, Lakana, EndPlay, WorldNow, Adobe Creative Suite, SproutSocial, Buffr, Google Analytics, Tagboard, ShareRocket Show less