Experience

FranchiCzar

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2020 - Present

  Lead all marketing efforts for FranchiCzar and its family of brands. Franchise development and consumer marketing.



Valhallan

• United States
• Computer Games
• 1 - 100 Employee

• Marketing Director

  • Jan 2022 - Present

  United States



Iron 24 Fitness + Recovery

• United States
• Wellness and Fitness Services

• Marketing Director

  • Jan 2022 - Present

  United States



Math Reactor

• United States
• Consumer Services

• Marketing Director

  • Jan 2022 - Present



Code Ninjas

• United States
• Consumer Services
• 700 & Above Employee

• Director of Marketing

  • Nov 2017 - Jan 2020

  Led all marketing efforts for the nation's largest and fastest-growing coding franchise.

• Digital Marketing Director

  • Nov 2016 - Nov 2017

  Built a franchise brand from the ground-up through digital marketing.



Anytime Fitness

• United States
• Health, Wellness & Fitness
• 700 & Above Employee

• Director of Digital & Social Media

  • 2012 - 2016

  Hastings, MN Lead digital marketing for the world's largest fitness franchise

• Digital & Social Media Manager

  • Apr 2010 - Mar 2012

  Hastings, MN • Establish and manage all brand social media accounts. • Develop local SEO and SEM programs that dramatically improved search marketing results. • Manage relationships with agency partners, vendors, and IT teams to produce best work. • Coach franchise owners and internal stakeholders on social media and SEO best practices. • Serve as the sounding board and editor for the content marketing program. • Serve as subject matter expert and consultant on all aspects digital marketing.



Consultant

• PR + Social Media Consultant

  • Apr 2009 - Mar 2010

  Minneapolis • Employ social media to engage and build audiences in social networks. • Use social media to galvanize audience and achieve objectives. • Monitor, engage and encourage involvement in online conversations. • Conduct media/blogger relations to generate major press coverage. • Produce web content that drives website traffic.

• Sabbatical Year

  • May 2008 - Apr 2009

  Buenos Aires, Argentina • Enriched skills teaching English and studying Spanish at the University of Buenos Aires. • Traveled extensively throughout South America. • Provided marketing consultation services.



Strother Communications Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • May 2002 - May 2008

  Minneapolis • Planned, implemented and managed integrated marketing campaigns that increased client market share. • Constructed and managed brand strategies and messaging. • Spearheaded web marketing efforts including SEO, PPC and social media. • Displayed superb writing skills producing pr materials, articles, web content and ads. • Collaborated with colleagues, designers, and vendors to achieve best client results. • Researched and reported on key trends that impacted marketing… Show more • Planned, implemented and managed integrated marketing campaigns that increased client market share. • Constructed and managed brand strategies and messaging. • Spearheaded web marketing efforts including SEO, PPC and social media. • Displayed superb writing skills producing pr materials, articles, web content and ads. • Collaborated with colleagues, designers, and vendors to achieve best client results. • Researched and reported on key trends that impacted marketing decisions. • Presented to C-level executives and guided them towards best creative solutions. Show less



Saint Paul Neighborhood Energy Consortium

• Marketing Coordinator

  • May 2001 - Sep 2001

  • Created collateral materials that expanded client base. • Managed research and analyzed market trends to advance company strategy. • Headed PR campaign to generate significant local media coverage.



Ludlow Advertising

• Copywriting Assistant

  • Nov 1999 - Aug 2000

  • Served as primary editor, writer and idea generator for client newsletter and website. • Wrote strategic, creative recruitment ads for a number of clients.