Experience

U-Storage Renta de Mini-Bodegas

• Mexico
• Facilities Services
• 1 - 100 Employee

• Digital Marketing & Customer Experience Manager

  • Apr 2017 - Present

  • Maintain the overall brand strategy at a national level in line with the business objectives of the company.• Manage the creative and technical execution of the main digital marketing channels for customer acquisition.• Community Manager. Plan, monitor and maintain social networks.• Development and optimization of campaigns in Google AdWords, Bing and social payment platforms (Facebook, Instagram, Twitter, etc.). Display, Search with Display Select & Remarketing.• Implementation of tactics to reduce unwanted clicks, increase CTR and conversions, as well as reduce the cost of CPL / CPA.• Create and continuously optimize SEM campaigns and digital efforts of the company.• Advanced analysis using Google Analytics to measure digital marketing efforts.• Conducting A / B and multivariate tests in numerous campaigns to improve conversion rates and reduce bounce rates.• Dramatically improve design and functionality through a re-launch of the website.



COLOüRS

• Mexico
• Advertising Services
• 1 - 100 Employee

• Digital & Influencer Marketing Consultant

  • Feb 2017 - Mar 2017

  • Influencer relationship management for clients such as P&G and Conair México.• Development of creative marketing strategies for brands to engage and activate audiences through influencers, such as bloggers, vloggers and social media influencers (Facebook, Instagram, Twitter, etc.)• Influencer and social media analytics using platforms such as Klear and Keyhole.• Strategic planning and execution of tailored influencer marketing strategies based on a brand's unique DNA and goals. • Influencer relationship management for clients such as P&G and Conair México.• Development of creative marketing strategies for brands to engage and activate audiences through influencers, such as bloggers, vloggers and social media influencers (Facebook, Instagram, Twitter, etc.)• Influencer and social media analytics using platforms such as Klear and Keyhole.• Strategic planning and execution of tailored influencer marketing strategies based on a brand's unique DNA and goals.



Saucal

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Consultant

  • May 2015 - Nov 2016

  Saucal Studios / Mojito Sites (http://mojitosites.com/) – Toronto, Canada Al Pastor – Authentic Mexican Taqueria Restaurant (http://alpastor.ca/) – Toronto, CanadaPixan Clothing (http://pixanclothing.com) – Toronto, Canada• Creating and executing integrated social media (Facebook, Twitter, etc.) and SEM campaigns based on analytics data (social media monitoring and listening tools: Iconosquare, Squarelovin, Facebook Insights, Twitter Analytics and Hootsuite Analytics) to ensure optimal results for clients utilizing, among others, Google AdWords, and Google Analytics.• Evaluating the digital market through social media by researching category conditions, consumers’ sentiment, competitor data, and keyword research. • Community management (CM) for clients’ social networks (using Hootsuite and Buffer), maintaining and tracking a content publishing calendar; generating, curating, editing and sharing daily digital content that builds connections and encourages community members to take action that results in an increase in follower count.• Developing businesses’ digital presence, website design, social media profiles, directories, link building, and on-page copy/content through CMS (WordPress) to improve customer experience, improve SEO and increase ROI/core business objectives.



Grupo Televisa

• Telecommunications
• 700 & Above Employee

• Marketing & Account Manager

  • Mar 2005 - Oct 2014

  • Managed integrated marketing campaigns in collaboration with agencies and clients such as Unilever, Walmart, P6G, Nissan, Scotiabank, and KFC. • Assisted brand managers on campaign strategy using historical and industry data to maximize the efficiency and effectiveness of marketing initiatives and to meet KPIs. • Developed process improvement by joining forces with internal and external stakeholders to increase communications, efficiencies, and ease of doing business.• Lead CRM program, prepared cost estimates, quotes, and invoices for key accounts. • Increased referrals of business by building relationships with clients and media buying agencies. • Artist Marketing / Licensing; signing actors, developing strategic domestic and international marketing campaigns, managing artist and brands' related advertisement efforts through successful ad campaigns.• Contributed to a 15% revenue increase by securing new business with companies like Sprint and Grupo Lala.



Metrored MX

• Mexico
• Telecommunications
• 1 - 100 Employee

• Technical Sales Executive

  • Jan 2004 - Feb 2005

  • Provided an elevated customer experience to generate a loyal clientele and built long-term customer relationships; advised customers on purchases and promotions.• Researched and customized service proposals for clients by developing innovative marketing programs according to each company’s particular needs.• Identified and anticipated customer requirements by developing sales strategies. • Negotiated profitable projects for the company by reaching sales goals of every quarter. • Provided an elevated customer experience to generate a loyal clientele and built long-term customer relationships; advised customers on purchases and promotions.• Researched and customized service proposals for clients by developing innovative marketing programs according to each company’s particular needs.• Identified and anticipated customer requirements by developing sales strategies. • Negotiated profitable projects for the company by reaching sales goals of every quarter.



Laboratorio de Bioquímica Especializada, S.A.

• Customer Service Agent

  • Jan 2003 - Dec 2003

  • Investigated and resolved customer inquiries and complaints in a timely and empathetic manner.• Ensured superior customer experience by addressing customer concerns, providing insight and resolving problems on the spot.• Managed a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently. • Investigated and resolved customer inquiries and complaints in a timely and empathetic manner.• Ensured superior customer experience by addressing customer concerns, providing insight and resolving problems on the spot.• Managed a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.