Experience

Quara Holding

• Saudi Arabia
• Investment Management
• 1 - 100 Employee

• Creative Lead

  • Jul 2020 - Present



DarGlobal

• United Arab Emirates
• Real Estate
• 100 - 200 Employee

• Creative Lead

  • Jul 2020 - Present



DAMAC Properties

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Creative Manager

  • Jan 2014 - Jun 2020

  • Lead the end-to-end delivery of all DAMAC branding and marketing assets, including but not limited to brand name generation, marketing renders, advertising and audio visual assets • Develop the DAMAC Hotels & Resorts brand image, brand strategy and launching three hospitality brands, DAMAC Maison Royale, DAMAC Maison de Ville, AYKON • Develop the branding concept of multiple properties , as well as multi-billions master developments and manage their branding, such as DAMAC Hills, Akoya Oxygen, Aykon City and others • Manage, lead and direct designers, copywriters, freelancers, agencies and production houses on delivering assets from concept to completion • Apply brand identity systems, typography, photography, colour and other ingredients appropriately to create innovative visual solutions that meet project and market needs • Extend existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation • Provide quality assurance of all visual design deliverables • Delegate of day-to-day responsibility to other Designers, Art Directors, Senior Art Directors, Writers and Interactive Developers when needed • Help, when needed, elevating the level of the work coming out of the design team • Educate and mentor other designers in their craft, growing their skill sets and responsibilities • Look out for and choose the right suppliers - like 3D visualization studios, production houses, agencies and freelancers - and establish a positive and long-term partnership with them • Work closely with 3D visualization company to deliver high quality marketing still renderings and animation movies of numerous properties • Work closely with architects, landscape designers and interior designers to get all necessary information about the different projects and get all necessary material, from renderings to architectural drawing and 3D models Show less



LAVA BRANDS

• Advertising Services
• 1 - 100 Employee

• Design Director

  • Jan 2013 - Dec 2013

  • Working closely with clients to attain the utmost of their brand vision though different solutions • Undertaking in-depth competitive reviews and design research to access key market, industry insights and design trends in order to highlight profitable niches and positions from which to drive opportunity • Developed brand strategy including; positioning, vision, mission, values, tone of voice and goals • Creation of brand architecture systems, supporting brand growth, increasing credibility and efficiency • Specialised in designing brand guidelines (VSG) with applications and collaterals • Effectively managed the scope of projects to meet client-established deadlines and expectations – hence maintaining the profitability of assigned projects • Managing a team of designers by inspiring, supporting and leading them to meet projects’ objectives and deadlines • Overseeing the production phase to comply with the brand or project’s requirements Accounts handled: ADIB, ADSS, Gulf Craft, Dubai Public Library, bank muscat, Doha Bank, Oman Data Park, Manoushe Street, Pizzaro, watania takaful, Maison Maatouk, Mondo Moderno, Sharjah Governement, Arabtec, Robinson International, AGS (Arabian Gulf Switchgear) Show less



Tagbrands

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Design Director

  • Mar 2011 - Dec 2012

  • Working closely with clients to attain the utmost of their brand vision though different solutions• Undertaking in-depth competitive reviews and design research to access key market, industry insights and design trends in order to highlight profitable niches and positions from which to drive opportunity• Developed brand strategy including; positioning, vision, mission, values, tone of voice and goals• Creation of brand architecture systems, supporting brand growth, increasing credibility and efficiency• Specialised in designing brand guidelines (VSG) with applications and collaterals• Effectively managed the scope of projects to meet client-established deadlines and expectations – hence maintaining the profitability of assigned projects• Managing a team of designers by inspiring, supporting and leading them to meet projects’ objectives and deadlines• Overseeing the production phase to comply with the brand or project’s requirementsAccounts handled: ADIB, ADSS, Gulf Craft, Dubai Public Library, bank muscat, Doha Bank, Oman Data Park, Manoushe Street, Pizzaro, watania takaful, Maison Maatouk, Mondo Moderno, Sharjah Governement, Arabtec, Robinson International, AGS (Arabian Gulf Switchgear) Show less

• Senior Graphic Designer - Project Manager

  • Jan 2009 - Feb 2011

  • Responsible for winning several new business pitches• Direct contact with clients to manage their accounts from brief to delivery: day-to-day reports, constant follow up, maintaining good relationship with client.• Led a creative team of two people to produce creative work for both ATL and BTL projects which included advertising, branding and packaging• Won two international awards. “Rebrand 2011” for IPT and “Graphis Logo Design 8” for Abed Mahfouz• Branding pitches with strategy and rationale• Ongoing responsibility to keep up with industry trends and maintain awareness of competitor activity and best practice in both the international and local marketsAccounts handled: Bank Audi, Banque du Liban, Amana Capital, Abed Mahfouz, IPT (Issa Petroleum & Trading), TRA Lebanon, AM Financials, Bonjus, Taanayel, Gandour, Benchmark, Al Hokair Group, NSCSA Show less



Freelance / Graphic Design Services

• Lebanon

• Freelance Graphic Designer

  • Mar 2003 - Dec 2010

  • Photoshooting • Corporate Identity Design • Web Design • Mobile & iPad applications • Mobile Websites • Advertising Campaigns Accounts handled: L'Orient-le-Jour, Al Sarab Alternative Dance School, Hintrag sal, Kahraba Engineering, Table D'Otes. • Photoshooting • Corporate Identity Design • Web Design • Mobile & iPad applications • Mobile Websites • Advertising Campaigns Accounts handled: L'Orient-le-Jour, Al Sarab Alternative Dance School, Hintrag sal, Kahraba Engineering, Table D'Otes.



Spirit ME

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Senior Graphic Designer / Senior Art Director

  • Jun 2007 - Dec 2008

  • Advertising campaigns concept and implementation • Brand identity design • Brand architecture, • Display stands • Environmental design Accounts handled: Medgulf, BMW, Dubai World, Rotana Hotels, Tannourine Waters, Choco’a, Jamil Saab & Co, Al Hadaf Classified, Mobilitop, Bassoul Heneine • Advertising campaigns concept and implementation • Brand identity design • Brand architecture, • Display stands • Environmental design Accounts handled: Medgulf, BMW, Dubai World, Rotana Hotels, Tannourine Waters, Choco’a, Jamil Saab & Co, Al Hadaf Classified, Mobilitop, Bassoul Heneine



MediaLinks

• Bahrain

• Art Director

  • May 2006 - Jun 2007

  • Advertising campaigns concept and implementation • Corporate identity design • Display stands • Environmental design • Shop displays Accounts handled: CrediMax, PMDC Worlwide, Cluttons, Bahrain Duty Free, Bahrain International Airport, National Finance House, Seventh Heaven, Jasmi’s, Zayani Motors, Euro Motors, Abraj Al Bait • Advertising campaigns concept and implementation • Corporate identity design • Display stands • Environmental design • Shop displays Accounts handled: CrediMax, PMDC Worlwide, Cluttons, Bahrain Duty Free, Bahrain International Airport, National Finance House, Seventh Heaven, Jasmi’s, Zayani Motors, Euro Motors, Abraj Al Bait



Digital Limits

• Media Production
• 1 - 100 Employee

• Graphic Designer

  • Aug 2005 - May 2006

  • Graphic design • Web design • Multimedia • Corporate identity design • Graphic design • Web design • Multimedia • Corporate identity design



Netiks International

• Lebanon
• Software Development
• 1 - 100 Employee

• Graphic Designer

  • Apr 2004 - Nov 2004

  • Concept generation and design for arabic scholar books Accounts handled: Librairie Antoine • Concept generation and design for arabic scholar books Accounts handled: Librairie Antoine



Cellis

• Telemarketing

  • Feb 2001 - Jun 2002

  Telemarketing & Client Servicing. Data digital archiving. Telemarketing & Client Servicing. Data digital archiving.