Experience

3C Gaming

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Gaming Director

  • Jun 2023 - Present



bayz®

• Brazil
• Computer Games
• 1 - 100 Employee

• Chief Business Officer

  • Dec 2022 - Jun 2023

• Director, Business Strategy

  • Mar 2022 - Dec 2022



BBL

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• SVP - Strategy (Planning, Product and Gaming)

  • Jul 2021 - Mar 2022

  - Direct Management of 20 people across Planning, Product and Gaming Division. Co-Leading up to 60 BBL employees for several areas such as Key Account Managers (Gaming), Marketing/Influencer Managers, League Operators, Community Managers etc.- Leading Publisher Development Team for commercial deals with AAA Gaming Publishers (Riot Games, Epic Games, Level Up/Tencent, Activision/Blizzard, Ubisoft, Moonton, Garena, EA etc) and Strategic Partnerships Development (Youtube, Facebook, Twitch, Sony, Microsoft etc).- Management of a 280MM Brand Portfolio & 90MM BRL Publisher Portfolio yearly. - Yearly Business Plan development for Product Portfolio and Commercial Activities for non-endemic Brands and Gaming Publishers. - P&L plan development for new units and overall investments in the region. Show less

• VP - Product

  • Apr 2020 - Jun 2021

  - Leading Product Designers and Product Owners towards result centered products for Gaming Industry (Online Shows, Tournaments, Gaming Reality Shows, Documentaries, Festivals and Events).- Leading Brand Planners, Creatives and Art Directors towards client centered brand campaigns and proposals in the Gaming Universe. - Business Development for Key Brands in the Region (Netflix, Claro, Amazon, Coca Cola, Heineken, Fanta, Red Bull, Motorola, Lenovo, BTG+, Itau/Credicard etc.).- Co-Leading Talent & Influencer Management Teams; - Business Plan and P&L development for Product Portfolio for BBL and ESL Brazil. - Strategic Relationship with key players in the market (Business Partners, Gaming Influencers, Tech Manufacturers and Digital Channels)- Generated over 1.000 hours of original content both in studio and outside venues in 2020. Show less



Webedia Brasil

• Brazil
• Internet Publishing
• 1 - 100 Employee

• Head of Product

  • Jul 2019 - Mar 2020

  - Leading Gaming Product, League Operators and Community Management Teams; - Development of new IPs for Webedia - Development of key relationship with strategic partners and influencers for the Gaming BU- Co-participation into the yearly business plan for the Gaming BU- Supporting the Marketing & Sales team in order to create top notch presentations and RFPs proposals

• Sr Product Manager

  • Jul 2018 - Jul 2019

  - Management of existing IPs and development of new key products (Gillette ULT, Copa IGN etc)- Relationship within the endemic market (For clients like DELL, PUBG, EA, Capcom, Ubisoft, Facebook etc) and broad market clients (Gillette, Old Spice, Red Bull etc) - Management of online and offline activities in national events (Brasil Game Show, GGRF etc)- Analysis and supervision of broadcast content, both for online and TV shows



Sinergia Studios

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Mar 2018 - Jul 2018

  - Responsible for B2B (Gaming) and B2C (AR/VR third party solutions) Marketing for Sinergia Studios - Budget management for all marketing related activities, both on and offline - Development of partnership with foreigner publishing companies - Consulting for the product development pipeline - Consulting for comercial meetings and business development - Responsible for an increase of 150% in the B2C revenue after marketing activities kick-off - Responsible for B2B (Gaming) and B2C (AR/VR third party solutions) Marketing for Sinergia Studios - Budget management for all marketing related activities, both on and offline - Development of partnership with foreigner publishing companies - Consulting for the product development pipeline - Consulting for comercial meetings and business development - Responsible for an increase of 150% in the B2C revenue after marketing activities kick-off



Agência D+EN

• Advertising Services

• Marketing, Communications, Planing and Content Specialist

  • Jul 2015 - Feb 2018

  - Development of marketing strategic planning for several customers, according to their needs, including: *Development of marketing funnel concept; * Inbound Marketing strategy implementation; * Creation of copywriting based on mental triggers; * Persona analysis and definition; - Management of general content creation for several areas as sports, fitness, poker, lifestyle and entertainment; - Supervision of social network managing teams (Facebook, YouTube, Twitter, Instagram, Snapchat etc); - Advisory participation in business plan for new customers acquisition. Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Communications, Content and Community Coordinator

  • Jun 2014 - May 2015

  - Coordination of strategic planning and Portuguese communication about the main titles commercialized by the company such as FIFA World, Need for Speed World and others; - Advisory participation in the analysis of important performance indicators such as new customer acquisition, conversion, monetization, retention, etc; - Development and maintenance of partnerships with major media groups (UOL, TERRA, ESPN), important companies in the entertainment sector (RAZER, INTZ, etc.) and other business partners (major YouTube channels, Twitch, etc.); - Management of social media and community teams whose collective effort caused the increase of the number of fans and product engagement on Facebook in 300% - Creation and implementation of the Marketing plan for the product FIFA WORLD for FIFA SOCCER WORLD CUP 2014, which resulted in an income increase of 150% during the specific period, through events for customers and press, with brand awareness campaigns, promotions, prize drawing and distribution, etc; Show less



Level Up Latam

• Brazil
• Computer Games
• 100 - 200 Employee

• Marketing Coordinator

  • Feb 2013 - Feb 2014

  - Creation of Marketing Strategic Planning for the launch of new products in the Latin American market; - Definition of participation, budget control and organization of important events for the entertainment segment; - Implementation of research system through Focus Group, which reduced in 25% the cost of new users acquisition; - Development of projects for tournaments and internet content transmissions, with peaks of 12,000 simultaneous viewers and 230,000 unique viewers/ - Management of the e-sports teams, whose activity resulted in a gain of 30% of interest in the company major products. Show less



PCMag.com

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor in Chief

  • Jan 2012 - Jan 2013

  - Supervision of planning and re-launching of the Brazilian portal website from the biggest technology website of the world; - Coordination of the journalism teams and SEO, engaging and leading readers to the website; - Advisory and strategic participation with business department; - Supervision of planning and re-launching of the Brazilian portal website from the biggest technology website of the world; - Coordination of the journalism teams and SEO, engaging and leading readers to the website; - Advisory and strategic participation with business department;



Vostu

• Buenos Aires, Argentina

• Senior Community and Communications Specialist

  • Jul 2011 - Sep 2011

  - CRM activity management for Café Mania; - the company's flagship product. - Coordination of community, social network and customer service support teams. - Development of indicators and models of periodic reports for measuring user satisfaction. - CRM activity management for Café Mania; - the company's flagship product. - Coordination of community, social network and customer service support teams. - Development of indicators and models of periodic reports for measuring user satisfaction.



Level Up Latam

• Brazil
• Computer Games
• 100 - 200 Employee

• Community and Communications Specialist

  • Aug 2009 - Jul 2011

  - Creation and coordination of a group of 70 volunteer moderators, which helped dealing with 15,000 end-users; - Social network management; - Development and implementation of customer satisfaction weekly reports; - Assistance with the creation of briefing and content for partners on YouTube; - Coordination of fan-sites projects. - Creation and coordination of a group of 70 volunteer moderators, which helped dealing with 15,000 end-users; - Social network management; - Development and implementation of customer satisfaction weekly reports; - Assistance with the creation of briefing and content for partners on YouTube; - Coordination of fan-sites projects.



Tambor Digital

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Journalist

  • Jan 2009 - Aug 2009

  - Entertainment Game World website edition; - Development of reviews and articles for the magazines EGM Brasil, Nintendo World, Herói and Movie. - Entertainment Game World website edition; - Development of reviews and articles for the magazines EGM Brasil, Nintendo World, Herói and Movie.