Marketing and Communication Consultant

• Apr 2021 - Present

Marketing Consultant

• Apr 2020 - Feb 2021

Resultados: 1) Implementação do E-commerce em menos de 60 dias (desktop e app pegpese.com.br). 2) Crescimento de 80% (comparativo 2020x2019) na campanha digital de Natal. ‐ Estruturação e consultoria estratégica das áreas de Marketing, Branding, Digital, B2B, E-commerce, Employer Branding e CRM das 3 empresas do Grupo com reporte ao Diretor Geral e Proprietário. Resultados: 1) Implementação do E-commerce em menos de 60 dias (desktop e app pegpese.com.br). 2) Crescimento de 80% (comparativo 2020x2019) na campanha digital de Natal. ‐ Estruturação e consultoria estratégica das áreas de Marketing, Branding, Digital, B2B, E-commerce, Employer Branding e CRM das 3 empresas do Grupo com reporte ao Diretor Geral e Proprietário.

Marketing Consultant

• Jan 2019 - Apr 2020

- Developing marketing plan, strategy and actions ensuring the best communication in ON/ OFF channels (Inbound / Outbound). - Branding: naming, identity, logotype and Brand architecture. - Product Management: Life cycle, SWOT and Portfolio management. - Market research, target audience, brand personas and Customer journey. - Sales funnel: Visits, lead generation (Blog, social media, SEO), content marketing, conversion and loyalty. - CRM strategy, Data services, loyalty programme design and post sales process. - Clients: Healthy Food mini market, Fashion accessories and Furniture Design.

Marketing Coordinator

• Feb 2018 - Dec 2018

- Developing Brand campaigns for all Carrefour partners: brand awareness, sell-out boost and product launch. - Responsible for activities: Communication and Branding, Online and offline media, Trade marketing, Merchandising, PR and Endomarketing. - Recruited, hired, and trained a team of 5 people. - Budget management and alignment to company strategy. - Developing Promotional Calendar in order to ensure deadlines and activations. - Projects and Results: 1) P&G Promotion increasing +13% sales sell-out. 2) Tetra Pak (Water coconut) that increased SKUs and product visibility. 3) Implementation of 80 projects in 9 months with $ 20M revenue.

Campaign Leader - Fashion, Home and Technology (Aug 2016 to March 2018)

• Aug 2016 - Mar 2018

- Responsible for campaigns that engage and inspire customers to visit Extra stores (partnership with industry and major retail brands): Fall-Winter, Spring-Summer, Home Festival, Pet Festival, Children's Day, Smartphone Festivals, Eletro Festival and Back to School.- Responsible for managing the fashion category on and off channels, Fashion Truck project, photographic productions, Endomarketing and PR.- Developing 360 marketing plan and definition of objectives, actions, segmentations, channels, results and monitoring.- Coordination of all actions involving the categories: 1) communication and brand 2) online and offline media 3) trade marketing and merchandising 4) press 5) CRM and loyalty 6) internal communication.- Developing Promotional Calendar in order to ensure deadlines and activations.- Strategy, implementation and monitoring of actions ensuring the best communication in Online and Offline channels. - On: e-mails marketing, content production, Blog, social media (Facebook Ads and InstaAds) and Google Ads). - Off: TV, radio, printed media (magazines and tabloids), POS, Press, sponsorships, Events, internal communication / internal marketing.- Analysis and market intelligence, positioning, competitor analysis, and definition of metrics aligned to the business: KPIs, ROI, OKR.- Budget management to improve profitability and visibility in line with the company's strategy.- Events Panning: Fashion shows, Fashion Truck project in stores in SP and RJ and organization of sales convention.Projects and Achievements: 1) Brand repositioning #modaextra (+17% sell out 2017 x 2018). 2) +40% (UN) Smartphone Festival (Oct 2016x2017).

Marketing Specialist (Regional Leader, Beverage, Health, Beauty and Laundry)

• Nov 2014 - Jul 2016

- Coordination of Regional Marketing (São Paulo inland cities): adaptation of national campaigns, partnership with regional industries, actions to fight competition with a broad view involving multiple channels.- Coordination of all actions involving Food categories: 1) communication and brand 2) online and offline media 3) trade marketing and merchandising 4) press 5) CRM and loyalty 6) internal communication. - Responsible for campaigns that engage and inspire customers to visit Extra stores (partnership with industry and major retail brands): Summer and Carnival (Beverage healthy products), Easter, Mother's Day, Beer Festival, Yogurt and Beauty.- Partinership with Unilever `` Ganhe de Lavada '' with activation of brands: Omo, Comfort and Brilhante.- Partnership with Ambev, Pepsico and JBS ´´Vamos churrascar´´ and activation of the brands: Skol, Brahma, Friboi and Cheetos.- Market Analysis, Positioning, Competitors and definition of metrics (KPIs, ROI, OKR).- Budget management.- Budget management and alignment to Company strategy.- Developing Promotional Calendar in order to ensure deadlines and activations.

Marketing Specialist (Technology and Home Décor)

• Feb 2014 - Oct 2014

- Responsible for the categories: Eletronics, Smartphones, White and Brown goods Appliances, Home Décor, Kitchen, DIY and Automotive. - Coordination of all actions involving Food categories: 1) communication and brand 2) online and offline media 3) trade marketing and merchandising 4) press 5) CRM and loyalty 6) internal communication.- Strategy, implementation and monitoring of actions ensuring the best communication in Online and Offline channels. On: e-mails marketing, content production, Blog, social media (Facebook Ads and InstaAds) and Google Ads. Off: TV, radio, printed media (magazines and tabloids), Merchandising, PR, Sponsorships, Events e Endomarketing.- Market Analysis, Positioning, Competitors and definition of metrics (KPIs, ROI, OKR).- Developing Promotional Calendar in order to ensure deadlines and activations.

Marketing Consultant

• Oct 2013 - Feb 2014

- Report to Marketing Manager and CMO. - Support for the development of marketing planning at Hospital Samaritano. - Definition of the marketing calendar to ensure adequate activations and deadlines. - Strategy, implementation and monitoring On/Off channels. - Branding: repositioning strategy, creation of a new identity and brand architecture (Samaritano brand and emergency services such as Medical Clinic, Gynecology and Obstetrics, Orthopedics and Trauma and Pediatrics). - Projects developed: development of the new commemorative Logotype of 100 years of Hospital Samaritano and organization of the Neurology Congress in Brasília/DF.

Marketing Coordinator

• Jan 2012 - Apr 2013

- Responsible for the global brand One Touch (Glucose Meter) and activities: Communication and Branding, Online and Offline Media, Trade Marketing, Merchandising, PR / Press and Internal Communication. - Development of new line and product concept: One Touch Select. - Product life cycle management, portfolio management and packaging development. - Management of the Promotional Calendar in order to ensure deadlines and activations. - Analysis of ROI, competition, margin, market share, ad-hoc studies and research (Shopper, Habits and Attitudes) and support to Opex and P&L Management. - Events and sponsorships. - Team management: 2 supervisors, 1 intern and 30 merchandising promoters. - Projects and results: 1) Launch of the One Touch Select line. 2) + 10% market share 2012x2013. 3) Business synergy at the Consumer and Medical units.

Interchange Work & Study / Branding Promoter

• May 2010 - Sep 2011

English, Business and Spanish student and Branding Promoter at Lime Marketing Agency / Leo Burnett partner (London). Activities: Organization of events, promotional campaigns, analysis of competitors and consumer behavior. Main projects: Dove, Nescafé 3 in 1, Persil (Unilever) and Smirnoff Flavours (Diageo). English, Business and Spanish student and Branding Promoter at Lime Marketing Agency / Leo Burnett partner (London). Activities: Organization of events, promotional campaigns, analysis of competitors and consumer behavior. Main projects: Dove, Nescafé 3 in 1, Persil (Unilever) and Smirnoff Flavours (Diageo).

Marketing Analyst

• Jul 2007 - Apr 2010

I worked at Prescription Division.- Support the construction, execution and implementation of the 360 Marketing Plan and P&L of the products under management.- Responsible for Branding and for the entire product life cycle, from introduction, growth, maturity and decline.- Products launched on the market:- Bioderma Dermocosmetics Line (French Laboratory that started its operations in Brazil through Eurofarma): Photoderm Spot (sunscreen for stains, Photoderm Tinto (first sunscreen and base launched in Brazil), Sébium (soap for cleaning oily skin) .- Products: Amato® (topiramate): anticonvulsant medication, Città® (citalopram): antidepressant medication, Percof® (levodropropizine): Indicated for the treatment of cough.- Budget management (monthly review) and forecast and conducting S&OP of products.- Support for Inventory and Supply Management to avoid breaks in the POS.- Development of materials and training for the Sales Force (review of SWOT and competitor analyzes).- Market analysis for new product launches and Feasibility studies to work in new categories (Example: Sensibio H20 micellar water).- Monitoring results of prescription generation and sell-out of pharmacies.- PR and sponsorship management.- Development of sell-out actions such as Peeling Day, with the development of gifts and a free sample for patients undergoing dermatological treatments.- Development of an individualized promotional estrategy for each profile, assertively directing efforts and resources.- Strong relationship with sales force, opinion leaders and medical society.- Visits to clinics and hospitals with advertisers to evaluate products.- Organization of a portfolio of campaigns for participation in Lupa de Ouro, the biggest award in the Pharmaceutical Industry.- Organization of internal and external events.- Results: Increase of Sell-in of 15% in the line of SPPS Photoderm (Includding Face foundation) Milk Lotion and Fluid.

Product Training & Events Assistant

• Aug 2004 - Jul 2007

I worked at Prescription Division.- Responsible for Training and Development of the Sales Force (Representatives and District Managers);- Development of presentations (ppt) and manuals for product training, (SWOT, Competitors), Pharmacovigilance, Coaching, Leadership and Sales Skills.- Support the implementation of the strategy with the sales team.- Create and implement new activities for monthly meetings and knowledge recycling.- Organization of events such as: courses for new advertisers and sales conventions.- Management of service providers (Tourism Agency, Logistics Partner, Advertising Agency, etc.) and coordination of airline tickets purchase, hotel room reservation, room rental, buffet contracting and contract with DJ and sound producer.- Development of the E-learning tool (E-learning) for studies of the Sales Force with application and formulation of tests.- Responsible for the logistics of sending promotional materials to the sales force.- Organize information between Sales, Marketing, Administrative and others;

Marketing Intern

• Mar 2003 - Aug 2004

I worked in the marketing area of the Generics Division and in Call Center- Support to product managers with all activities in the area.- Management of Direct Marketing: database marketing, catalog distribution, Free gifts, promotional letters and Telemarketing to Doctors.- Supporting Brand Awareness research institutes for the Eurofarma Generic brand.- Monitoring results of prescription generation and sell-out of pharmacies.