Marcelo Jiménez Soriano
Technical Product Manager at CasinoSecret- Claim this Profile
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Spanish Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Experience
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CasinoSecret
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Cyprus
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Gambling Facilities and Casinos
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1 - 100 Employee
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Technical Product Manager
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Jul 2022 - Present
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Universidad Privada Boliviana
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Higher Education
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1 - 100 Employee
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Teacher in Organizational and Teams Leadership - virtual postgrad diploma
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Nov 2021 - Present
Teacher of Tools for Team Management Teacher of Tools for Team Management
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Casumo
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Malta
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Gambling Facilities and Casinos
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100 - 200 Employee
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Customer Relationship Management Manager - Japan
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Apr 2021 - Jun 2022
Improve the processes for CRM based on data; include new communication channels testing the hypothesis to get the perfect mix of communications and bonuses, to achieve great player engagement and the business objectives.
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Customer Relationship Management Consultant - Japan
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Oct 2020 - Apr 2021
Define the strategy and actions to an execution level, train the CRM executive on charge, review and define the KPIs to folloup and improve the pace at which the new strategy is being executed.
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Co-Founder
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Aug 2019 - Sep 2021
Strategist and business modeling. Strategist and business modeling.
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Alea
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Spain
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Gambling Facilities and Casinos
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1 - 100 Employee
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CRM Specialist
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Nov 2018 - Nov 2019
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GBSB Global Business School
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Spain
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Education Administration Programs
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1 - 100 Employee
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Professor
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Mar 2019 - Jun 2019
Professor of User Experience in the Global Business School of Barcelona for the master’s degree in Digital Marketing and entrepreneurship. Professor of User Experience in the Global Business School of Barcelona for the master’s degree in Digital Marketing and entrepreneurship.
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pplet S.R.L.
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Cochabamba, Bolivia
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Co-Founder
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Feb 2010 - Aug 2017
Duties. Business management and technology implementation consultant. Development and execution of the Business Model and the Business Marketing Plan, for brands and products. B2B client management; human resources in an integral way inside the enterprise: management of the company in general. Achievements. To position the brand in the local market, made it known and valuable. Working with the SCRUM methodology. I developed a strong organizational culture, dedicated to the client. Created more Business Units that contribute to pplet’s main mission. About. pplet is a Software Development company that was founded, to serve companies that look for local technology solutions. Business and technology consulting services. Show less
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Formas Spa SRL
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Cochabamba, Bolivia
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Deputy Managing Director
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Dec 2005 - Feb 2010
Duties. Restructuring of the commercial offer, relaunching of services, personnel management, performance evaluation, determination and monitoring of KPIs, development and monitoring of operating rules, project management of the control system, internal data analysis, market research, development and execution of marketing plans, loyalty and growth in market share. Achievements. Market development, growing by more than 200% in 2 years, cutting the operating cost of personnel by more than 50%. Creating a dedicated business culture to the client. Optimizing the commercial offers, increasing the economic performance by more than 200% in 18 months. About. Formas is a Gym chain in Bolivia. In its relaunch, it was one of the most modern in the world, with a collaborative authentication system. Show less
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Factor ñ
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Cochabamba, Bolivia
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Software Developer
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Jan 2003 - Dec 2005
Duties. Direct client management, customer training, development of user manuals, interface development (front end), database modeling and MVC Models developer (back end). About. Factor ñ was a software development company, especially custom Web Systems and Websites. Duties. Direct client management, customer training, development of user manuals, interface development (front end), database modeling and MVC Models developer (back end). About. Factor ñ was a software development company, especially custom Web Systems and Websites.
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Education
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ESIC Business & Marketing School
Master of Business Administration - EMBA, Business Administration and Management, General -
EAE Business School
Master's degree, Marketing/Marketing Management, General -
ESIC Business & Marketing School
Postgraduate, Senior Management in Digital Business -
Universidad Privada Boliviana
Diplomado, Sales, Distribution, and Marketing Operations -
Universidad Privada Boliviana
Bachelor's degree, Business Administration -
Universidad Mayor de San Simón
BS, Informatics -
Eagles Aviation School
Commercial pilot, Aviation -
Excel Aviation School
Private Pilot, Aviation