Pamela Hatega

Managing Director at BLU Flamingo Digital Africa
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Contact Information
us****@****om
(386) 825-5501
Location
Uganda, UG
Languages
  • Kinyarwanda -
  • Luganda -

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5.0

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Jackie Namara Rukare - Chartered Marketer, FCIM

I worked with Pamela as a client for the ad agency she worked for at the time. I found her to be a resourceful, hardworking person who was not afraid to challenge the status quo for the benefit of her clients. She is reliable, always willing to learn, take on and explore business opportunities to establish their feasibility. I have no doubt that she will be a great resource for the organizations she works for next.

Adam Gava

Pamela is a very reliable,consistent and competent person who shall deliver when she promises. She is a hard working straight lady, passionate and Tolerant. Pamela is one person i know that can adopt to any situation, drop her in the Amazon and she will survive all kinds of situations like she was born in that place.

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Credentials

  • Human Resources: Job Structure and Design
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • Strategic Thinking
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • The Fundamentals Of Digital Marketing
    Google Digital Skills For Africa

Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Dec 2022 - Present

    • General Manager
      • Jan 2017 - Dec 2022

      Leadership, business strategy and development. Client relations, I oversaw account management teams and supply chain management. Alongside the team, increased profitability by 14% and maintained a high standard of work output. Developed team structure and productivity leading to increased efficiency.

  • GGUL
    • Kampala - Uganda
    • Marketing Consultant
      • Nov 2015 - Dec 2016

      360⁰ Brand Strategy Marketing, Project Management, Brand Building, Marketing and Communications. Training and Event planning. Start up and established company operations in Uganda. Designed product and service portfolio along side company directors. 360⁰ Brand Strategy Marketing, Project Management, Brand Building, Marketing and Communications. Training and Event planning. Start up and established company operations in Uganda. Designed product and service portfolio along side company directors.

    • Uganda
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2014 - Oct 2015

      Leadership of the marketing team in delivering on digital and mainstream marketing initiatives as well as events, experiential and trade marketing initiatives leading to 30% growth in website traffic, 25% growth in leads generated and over 100% audience growth and engagement on social media platforms. Increased brand awareness and 60% sales growth. Leadership of the marketing team in delivering on digital and mainstream marketing initiatives as well as events, experiential and trade marketing initiatives leading to 30% growth in website traffic, 25% growth in leads generated and over 100% audience growth and engagement on social media platforms. Increased brand awareness and 60% sales growth.

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jun 2011 - Jun 2014

      Lead agency team projects for all client jobs namely: marketing campaigns, production work (print, audio and visual), events and research and development. Had a specific focus on client retention and business development that contributed up to 25% revenue growth. Lead agency team projects for all client jobs namely: marketing campaigns, production work (print, audio and visual), events and research and development. Had a specific focus on client retention and business development that contributed up to 25% revenue growth.

    • MARKETING EXECUTIVE - Planning & Strategy
      • Feb 2010 - Jun 2011

      Developed the company's overall marketing strategy and managed execution resulting in a 10% increase in brand visibility and awareness and a 20% increase in sales leads. Developed the company's overall marketing strategy and managed execution resulting in a 10% increase in brand visibility and awareness and a 20% increase in sales leads.

    • ACCOUNT EXECUTIVE
      • Sep 2008 - Feb 2010

      Client liaison received and interpreted clients' briefs and de-briefed agency teams, reviewed concept notes to align with Marketing and Advertising Clients' goals and objectives resulting in day-to-day project management account operations efficiency. Through the use of project management tools and teamwork, I was able to improve turnaround time and accuracy by over 40%. Client liaison received and interpreted clients' briefs and de-briefed agency teams, reviewed concept notes to align with Marketing and Advertising Clients' goals and objectives resulting in day-to-day project management account operations efficiency. Through the use of project management tools and teamwork, I was able to improve turnaround time and accuracy by over 40%.

    • Beverage Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2007 - Nov 2007

      I did a temporary assignment under Marketing Services at East African Breweries Limited, Uganda. My direct role involved liaising between the Marketing Team and the Company’s Advertising and Communications Agencies and Experiential / Below The Line (BTL) Agencies. I also organised the project meetings for the brand activities of three brands, namely Bell Lager, Pilsner Lager and V&A. I was the secretary to the meetings for which I did follow-ups and prepared updates on agreed activities. I was also, part of a team to renovate V&A as a brand. My direct role involved field visits, focus group discussions, research analysis and consumer planning. My task on this project was to come up with ideas for the project and develop a proposal of changes / innovations to be made on brand V&A. The assignment was completed and the renovated brand was launched. Show less

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