Experience

Gaia Consulting

• Finland
• Business Consulting and Services
• 1 - 100 Employee

• Head of Brand & Marketing

  • Apr 2022 - Present

  Currently working at Gaia Consulting, a consultancy for sustainable business, part of Sweco Group. Responsible for Gaia's brand renewal and growth strategy, launched in 2022. Currently working at Gaia Consulting, a consultancy for sustainable business, part of Sweco Group. Responsible for Gaia's brand renewal and growth strategy, launched in 2022.



S-ryhmä / S Group

• Finland
• Retail
• 100 - 200 Employee

• VP, Marketing | S Brand

  • Jan 2020 - Mar 2022

  Brand strategy and implementation for S Group, a customer-owned network of companies in the retail and service sectors with more than 1 800 outlets in Finland. With nearly 40 000 employees and over 2,4 million co-op members, S Group has been creating well-being across the country since 1882.Leading a team responsible for implementing the S brand to marketing both in local cooperative societies and in chain operations. Brand strategy and implementation for S Group, a customer-owned network of companies in the retail and service sectors with more than 1 800 outlets in Finland. With nearly 40 000 employees and over 2,4 million co-op members, S Group has been creating well-being across the country since 1882.Leading a team responsible for implementing the S brand to marketing both in local cooperative societies and in chain operations.



Helsingin kaupunki – Helsingfors stad – City of Helsinki

• Finland
• Government Administration
• 700 & Above Employee

• Director, Brand Communications & Digital Development / Helsinki Marketing Ltd.

  • Mar 2018 - Jan 2020

  Leading a team responsible for implementing the City of Helsinki international brand strategy and bringing it to life through brand touchpoints from marketing concepts to digital product development. In charge of Helsinki's brand identity spearhead, the MyHelsinki concept – all Helsinki city marketing is based on genuine and shared local recommendations.Projects:• Think Sustainably service – what if sustainable choices could be embedded into your everyday lifestyle? The Think Sustainably service helps to choose more sustainable ways of living in Helsinki and enjoying the city. It filters content from the MyHelsinki.fi website to suggest sustainable services, such as restaurants, shops, sights, events, accommodation and transportation.• MyHelsinki WeChat Mini Program in co-operation with Tencent team in China and smart-mobility pioneer MaaS Global (Whim app) team in Finland, awarded at Grand One 2019 as the Most Innovative Service of the Year.Other responsibilities as stated below.

• Director, Marketing Communications / Helsinki Marketing Ltd.

  • Feb 2016 - Mar 2018

  Leading a team responsible for Helsinki’s international brand communication and marketing, also in charge of co-marketing concepts with f.e. Airbnb, Flow Festival Helsinki, Slush, Finnair and University of Helsinki.Other responsibilities include:• Service design, digital development, content strategy, SEO / SEM of MyHelsinki.fi, the official city marketing platform with over 3,6 million annual visitors.• Social media content strategy and creation: main social media channels (IG / FB / Twitter) reaching over 1,5 million people weekly.• Influencer marketing: #MyHelsinki Residence for KOLs / social and digital media influencers reaching over 300 million people worldwide.

• Special Advisor

  • Aug 2015 - Jan 2016

  Strategic Advisor in the "Brand New Helsinki" project aiming to define a shared vision for Helsinki in 2020.Responsible for co-creation of brand cornerstones as part of the research and analysis team. Thousands of people were invited to participate in the brand work, including local citizens, organisations, businesses, visitors and partners.For more information: www.brandnewhelsinki.fi/2020The visual brand identity of the City of Helsinki was re-newed as part of the project. The City of Helsinki adopted a new Helsinki logo and other new visual symbols with the thorough reform of the organization. More information: http://www.werklig.com/works/city-of-helsinki/



hasan & partners

• Finland
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Feb 2015 - Jul 2015

  Developing international digital marketing for Lumene in co-operation with Stockholm-based subsidiary Perfect Fools. Other clients included Veikkaus and Sanoma Group.For more information: https://hasanpartners.fi Developing international digital marketing for Lumene in co-operation with Stockholm-based subsidiary Perfect Fools. Other clients included Veikkaus and Sanoma Group.For more information: https://hasanpartners.fi



N2

• Finland
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Dec 2011 - Feb 2015

  In charge of a creative team responsible for international brand renewal projects for clients such as Reima, OP Pivo, Bonnier and Stora Enso. Other projects included f.e. marketing concept and campaign planning for Elisa, Audi and Kotipizza.For more information: https://n2.fi In charge of a creative team responsible for international brand renewal projects for clients such as Reima, OP Pivo, Bonnier and Stora Enso. Other projects included f.e. marketing concept and campaign planning for Elisa, Audi and Kotipizza.For more information: https://n2.fi



RED

• Account Manager

  • Jan 2009 - Dec 2011



Great Place To Work US

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Consultant

  • Aug 2006 - Jan 2009



LTT Research Ltd. / Helsinki School of Economics HSE

• Researcher

  • Aug 2006 - Mar 2007