Sara Day

Director Channel Marketing at Custom Culinary
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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5.0

/5.0
/ Based on 2 ratings
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John Prestia

I’ve had the pleasure of working with Sara for the three and half years, during which I was the financial business partner supporting her and her Snacks team at Kellogg’s Specialty Channel. Above all, I was impressed with Sara’s results oriented focus, leadership in a complex matrix organization and approachability which allowed the team to grow and flourish. Sara would be a strong asset to any organization’s senior leadership and comes with my heartfelt recommendation. I would welcome the opportunity to work with her again.

Bob Corscadden

Sara is one of the most capable marketers I have had the pleasure to work with over my 30-year career. As a matter of course, Sara always develops a strategic plan for her businesses before engaging in the tactical aspects. This keeps her and the team focused and on track in the world of ever-changing priorities. During the annual business unit planning process Sara always took the lead in the development of the overall Strategic and Tactical plans. This involved working with the Division President and CFO, the Sales-Marketing-Operations VP’s and the other marketing Directors. As you can imagine, this was like herding cats. She always brought the process to a successful conclusion with the development of a fully integrated Division plan. Her easy-going style was appreciated by not only her team, but by me as well. Energetic with an easy smile and laugh, she always inspired trust and confidence in myself and the senior management team. In fact, Sara was the go-to person for projects that were complicated or had a short timeframe for completion. One of the many areas Sara excels in is collaboration across different functional areas in a heavily matrixed organization. She is able to clearly set objectives, timelines and process, working tirelessly to ensure that all areas get the resources needed to successful complete the project. This is evidenced in the successful development and launch of numerous new products and promotions for iconic brands such as Pringles, Cheez-It, Pop Tarts, Rice Krispies Treats and Keebler. In the area of business management, Sara provided great direction and mentorship to everyone in her sphere of influence…not just her team, but those above/around her as well. She managed not only the P&L for her group but the entire marketing budget for the department. In the three years I worked with Sara, she always met or exceeded her budgeted profit, volume and spending numbers. This is extraordinary considering the highly competitive nature of the food landscape today. In summary, Sara is an outstanding leader, mentor, team member and person. If I was still in Corporate America today, I would hire her in a New York minute.

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Experience

    • United States
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Director Channel Marketing
      • Feb 2020 - Present

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Senior Director Commercial Marketing & Communications
      • Dec 2016 - Feb 2020

      Oversaw P&L accountability for the $750M Snacks portfolio across all KSC channels and led Convenience and Vend channel marketing planning for top Kellogg brands. Drove multi-channel communications efforts including paid, earned, owned media and PR. Executed brand strategies, positioning, selling platforms, promotions, and regional marketing strategies focused on Snacking product portfolio. Conducted market research to identify sales opportunities/targeting and determine product demand, positioning, viability, and profitability. Partnered on launching Snack innovation products into Specialty Channels. Participated in a Global Pringles marketing leadership team. Reported to Vice President of Marketing and Sales Strategy. Show less

    • Director of Channel Marketing
      • Dec 2013 - Dec 2016

      Managed the development and execution of long-term strategic marketing plans to increase growth of profitable (+3-10% operating profit) business across all channels within Specialty Channels. Led a team of employees to produce and deliver annual plans, national promotions/programs, tools and marketing communications for segments representing over $1B in Kellogg sales.

    • Senior Customer Marketing Manager - K-12
      • Jan 2012 - Dec 2013

      Led strategic long-range business plans and supported key account plans that drove growth of profitable business for K-12 Schools, the largest Foodservice segment for Kellogg’s. Provided extensive thought leadership that drove business direction and product innovation needs based on regulatory landscape. Primary child nutrition liaison to corporate nutrition marketing, communications and government affairs.

    • Customer Marketing Manager - Commercial and Lodging
      • Feb 2010 - Jan 2012

      Drove channel focused marketing plans for our largest Lodging and Commercial Restaurant customers across both National Restaurant Chain accounts and Contract Catering accounts.

    • Business Unit Manager - Discount Channel
      • Aug 2009 - Feb 2010

      Managed the $100+MM Discount and Alternate Retail business which included all aspects of the business relative to marketing, channel marketing and sales planning. Worked extensively with cross-functional groups within the company to ensure customer needs were met and projects were delivered on time and within P&L and strict pricing guidelines.

    • Innovation Marketing Manager
      • Jun 2006 - Jul 2009

      Responsible for leading and launching Convenience & Club innovation projects from idea conception to product launch including customer specific and broad channel initiatives. Utilized various tools and tactics to identify strategic opportunity areas and translated those opportunities into relevant innovation initiatives and pipeline ideas. 30+ projects launched in 3 years that contributed to total channel growth of +20% versus budget expectations.

    • Contract Manufacturing Manager
      • Jun 2000 - May 2006

      Responsible for leading and supporting a network of over 50 manufacturing sites that co-manufactured products for Kellogg’s/Keebler. Encompassed all aspects of project management from production location selection, pricing negotiations, legal contract development, capacity planning and working as a business liaison for marketing, quality, packaging, logistics and transportation between Kellogg and the co-manufacturer. Channel business sales exceeded $1.3 Billion with approximately 30% of activity co-man/co-packaged. Show less

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Board Member - Chicago Chapter
      • Jul 2013 - Aug 2016

Education

  • University of Illinois at Urbana-Champaign
    Food Industry and Business, Food Science and Business
  • Benedictine University
    MBA, Marketing and Innovation

Community

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