Mara Derakapet
Senior Marketing Manager at Outlook Amusements- Claim this Profile
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Armenian Native or bilingual proficiency
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Farsi Native or bilingual proficiency
Topline Score
Bio
Experience
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Outlook Amusements
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Senior Marketing Manager
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Mar 2023 - Present
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CRM Marketing Manager
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Aug 2020 - Mar 2023
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Associate Marketing Manager
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May 2016 - Aug 2020
• Strategic planning & execution of the CRM calendar as well as lifecycles for new and existing customers• Email platform management (Mailchimp, Optimove, Strongview) • Collaborate with internal stakeholders on all creative projects• Daily campaign analytics reporting focusing on the previous day’s campaigns and those key insights for high level review • Deliver Creative Numbers Review which provides the Creative team full insight into what tactics have worked and what can be improved• Paid Social campaign management • Direct Mail tactic management • Quarterly customer catalog planning
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Hale Bob
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing & PR Coordinator
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Nov 2015 - Mar 2016
At Hale Bob I work closely with the Director of Marketing to execute all marketing needs for social media, sales, website, PR and more. Responsibilities: •Managing all social media channels for Hale Bob •Worked closely with the sales team to provide necessary marketing materials •Prepared & handled all celebrity gifting / media needs •Assisted with weekly photo-shoots for the brand websites as well as seasonal campaign shoots •Provided all marketing needs such as images for distributors and clients •Collaborated with PR team to promote the brand further
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Terramar Retail Centers, LLC
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United States
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Real Estate
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1 - 100 Employee
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Marketing Coordinator
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Sep 2013 - Jun 2015
As a marketing coordinator for Seaport Village + Headquarters, I support the Director of Marketing in the development and execution of marketing initiatives, including traditional marketing and digital marketing. Responsibilities: •Led Social Media Marketing campaigns on networks such as: Facebook, Twitter, Instagram, Google Plus, Google Analytics, SEO and Web Blogs •Developed and maintained marketing communications materials and assets. Including presentations, shopping center collateral, news releases, articles, promotional emails, photos, and graphics •Worked directly with PR agency for delivery of media coverage, event coordination, and advertisements •Collaborated with Marketing Team to optimize effectiveness of marketing campaigns •Liaison with local Hotel partners to maximize traffic to properties •Developed marketing opportunities and built networking relationships, primarily with community organizations and publications •Field and processed permits from outside photographers and community groups who wish to utilize the property •Booked quarterly events and entertainment
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Education
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University of California, San Diego
Bachelor's Degree, Communication