Mark Weaver

Senior Data Analyst at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
West Chester, Pennsylvania, United States, US

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Credentials

  • Goal Setting: Objectives and Key Results (OKRs)
    LinkedIn
    Oct, 2023
    - Nov, 2024
  • PostgreSQL Essential Training
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • PostgreSQL: Advanced Queries
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • pandas Essential Training
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Intermediate SQL for Data Scientists
    LinkedIn
    Dec, 2022
    - Nov, 2024
  • Learning Google Data Studio for Marketers
    LinkedIn
    Dec, 2022
    - Nov, 2024
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Dec, 2022
    - Nov, 2024
  • Learning SQL Programming
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Master SQL for Data Science
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Nail Your SQL Interview
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • SQL: Data Reporting and Analysis (2019)
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Programming Foundations: Fundamentals
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • SQL for Non-Programmers
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Data Cleaning in Python Essential Training
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Using Python with Excel
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Python vs. R for Data Science
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • SQL Essential Training
    LinkedIn
    Jun, 2022
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Data Analyst
      • Sep 2021 - Present

      Responsible for training junior Data Analytics team members and offshore team to perform daily tasks essential to creating client deliverables. Leverage tableau and excel capabilities to assess client target lists and analyze incoming physician level/aggregate data from suppliers. Maintain Internal Data Specifications to ensure supplier compliance with CMI’s validation process and lag times. Manage client provided target lists, applying scrubs/supplier match results and safeguarding personal identifiable information. Utilizing target lists for program execution, RFP files and outsourced list matching with our partner websites. Monitor program performance utilizing tools such as Proclivity, Google Analytics, Adobe Analytics, SearchAds 360 and DoubleClick Campaign Manager. Able to join various data sources using SQL and Tableau to build sharp, insightful dashboards driving client optimizations. Work cross functionally with the Media, Business Insights, Product Development, and Programmatic teams to bring our clients profound insights, captivating reports and accurate data.Accomplishments:Created A/B testing statistical significance tool in Tableau for Business Insights and Market Research analysis of client data. Tool uses color to show statistical significance of data at the 95% and 99% confidence interval in comparison to a benchmark. Formulas can be adapted for a wide variety of metrics.Developed Tableau calculated fields to identify duplicate Physician Level Data in the database. This tool makes it easier and quicker to find and correct data issues for the client.Conceived of and constructed new Automated Pacing reports used across multiple CMI clients. Blending various data sources in Tableau allows us to measure expected and actual program performance against contractual goals. Reports are now more visually appealing and automated compared to the previous format in excel.Two-time winner of CIA (Customer Insights and Analytics) team's employee of the month. Show less

    • Data Analyst - Data Analytics
      • Apr 2020 - Sep 2021

    • Associate Analyst - Data Analytics
      • Dec 2018 - Apr 2020

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing Intern
      • Jul 2018 - Oct 2018

      - built, managed, and optimized Google Adwords campaigns for domestic, and international markets including US, UK, and France - generating and organizing files in various company databases to assist marketing and sales efforts - actively participated in launch of the Dynamic Signal platform to the commercial team - Created social media posts through HubSpot and Dynamic Signal platforms to promote webinars, trade shows, office events, and more. - Compiled and maintained information in Eventgeek to aid event planning, travel arrangements for tradeshows and industry specific conferences. -Wrote website content such as employee biographies and promotional event pieces. -Responsible for tradeshow management. Including assembly and shipment of all necessary trade show equipment Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Shift Leader- Customer Service Representative
      • Jun 2017 - Aug 2017

      Responsible for: Customer Service, Inventory Management, Store Maintenance, Pricing and Promotions, Operating Electronic P.O.S System Responsible for: Customer Service, Inventory Management, Store Maintenance, Pricing and Promotions, Operating Electronic P.O.S System

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Seasonal Associate
      • Jun 2016 - Aug 2016

      • Data Entry- transfer of client information from legacy company database to new secure server environment. • Creating excel spreadsheets of client’s information. Confirming accuracy of information was extremely crucial, as it aided the EAP Team to do their task successfully. • Continued updating the database to enable the call center to help patients in need of counseling to get the help of a certified professionals (in their geographic area and network) • Data Entry- transfer of client information from legacy company database to new secure server environment. • Creating excel spreadsheets of client’s information. Confirming accuracy of information was extremely crucial, as it aided the EAP Team to do their task successfully. • Continued updating the database to enable the call center to help patients in need of counseling to get the help of a certified professionals (in their geographic area and network)

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Seasonal Associate
      • Jun 2015 - Aug 2015

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Seasonal Associate
      • Jun 2011 - Aug 2014

      • Maintain proper stock level of equipment. • Organize and maintain database of equipment. Keep categorized by age, type and manufacturer • Do ongoing inventory of products and accessories- using excel. Recycle outdated products according to green recycling protocol and advise management on replenishment needs. • Phone installation • Maintain proper stock level of equipment. • Organize and maintain database of equipment. Keep categorized by age, type and manufacturer • Do ongoing inventory of products and accessories- using excel. Recycle outdated products according to green recycling protocol and advise management on replenishment needs. • Phone installation

Education

  • Kutztown University of Pennsylvania
    Bachelors, Bachelor of Science in Business Administrations- Marketing
    2014 - 2018

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