Experience

Benelli USA

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Creative Director

  • May 2003 - Present

  Responsible for creative development of marketing materials for product branding for 5 individual brands that fall under the Benelli USA Family. The brands are: Benelli, Franchi, Stoeger, Uberti USA and Chapuis USA. Visually communicates the product in a manner that will appeal to the target audience.Familiar with and employs a variety of the field’s concepts, practices, and procedures. Relies on extensive experience and judgement to plan and accomplish goals. Leads and directs the work of others (agencies, photographers, designers, printers, etc). Responsible for the workflow and assignments and training of graphic designers.Promote the correct and highest image/impression of all 5 brands and their products, in keeping with each brand's strategy. Create ads and information to release to all media outlets. Directs and works with advertising agencies, photographers and printers. Collaborates with internal video department, web hosting company when needed. Assist Media & Exhibit Manager, providing direction for booth design and corporate image display. Responsible for trademark maintenance and registration including correspondence with trademark attorney. Responsible for print buying and press inspections and contractual agreements with outside vendors.



PBI Media

• Art Director in the Marketing Department

  • Apr 2000 - May 2003

  PBI Media, LLC. is a b-to-b publishing and trade show company. The company name changed to Access Intelligence after I left.Responsible for leading publication marketing design team and acts as liaison with other departments. Conceptualize campaigns, oversee the work of others. Direct collaboration with in house printing department. PBI Media, LLC. is a b-to-b publishing and trade show company. The company name changed to Access Intelligence after I left.Responsible for leading publication marketing design team and acts as liaison with other departments. Conceptualize campaigns, oversee the work of others. Direct collaboration with in house printing department.



CATO Institute

• Art Director

  • 1997 - 2000

  Responsible for the look and creation of internal and external communications: event graphics, published papers, newsletters, book covers, marketing materials and program logos- identities, signage, conference materials. Design staff reports to the Art Director. Responsible for the look and creation of internal and external communications: event graphics, published papers, newsletters, book covers, marketing materials and program logos- identities, signage, conference materials. Design staff reports to the Art Director.



National Rifle Association, Publications Division

• Design Chief, American Hunter Magazine

  • Aug 1992 - Jun 1997

  Responsible for all aspects of layout and design for The American Hunter Magazine. Worked directly with the publications department director, editorial department, advertising and photography department to produce the monthly publication. Managed the work of design assistant and photographers. Worked closely with the printing firm on work flow/file transmission and planning to get the magazine printed each month. Responsible for all aspects of layout and design for The American Hunter Magazine. Worked directly with the publications department director, editorial department, advertising and photography department to produce the monthly publication. Managed the work of design assistant and photographers. Worked closely with the printing firm on work flow/file transmission and planning to get the magazine printed each month.