Experience

Paragone by Perion

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Jan 2021 - Mar 2023

  Paris, Île-de-France, France Manage Breitling Account: - Branding & Performance campaigns - achieving +120% ecom target goal YOY. - Act as a liaison between the client and internal teams, ensuring effective communication and alignment on project goals and objectives. Nurture & grow successful client relationship. - Create & manage a full-funnel marketing campaign cycle: strategy, planning, implementation, QA, performance optimization & evaluation - Run campaigns on Facebook, LinkedIn, Pinterest, Twitter… Show more Manage Breitling Account: - Branding & Performance campaigns - achieving +120% ecom target goal YOY. - Act as a liaison between the client and internal teams, ensuring effective communication and alignment on project goals and objectives. Nurture & grow successful client relationship. - Create & manage a full-funnel marketing campaign cycle: strategy, planning, implementation, QA, performance optimization & evaluation - Run campaigns on Facebook, LinkedIn, Pinterest, Twitter, Snapchat, TikTok, DV360, Google Ads (search, shopping, discovery, youtube), Bing & Teads. - Regularly present progress updates and performance reports to the client, highlighting key achievements and areas of improvement. - Proactively manage budgets, ensuring that campaigns stay on track and within budget constraints. - Continuously evaluate; provide recommendations and insights to optimize campaigns in order to maximize return on investment and achieve client goals. - Process optimization: Reporting templates, Quality Analysis

• Media Trader

  • May 2019 - Dec 2020

  Paris 09, Île-de-France, France Paid Advertising on: Facebook, Instagram, Google, Pinterest, Snapchat, Twitter, Tik-Tok, LinkedIn, Bing. Clientele: A variety of clients in kitchen equipments, adventure sports, insurance, lifestyle, travel, luxury, cosmetics verticals with a combined portfolio of $10 million+/year. Responsibilities: -Campaign Strategy, creation & optimisation. -Reporting. -Client relationship management -Audit & proposals -Tech support -Trainings



Jabmo, an Expandi Brand

• United Kingdom
• Software Development
• 1 - 100 Employee

• Ad Operations Manager

  • May 2018 - Jan 2019

  Paris Area, France Clientele: A total of 10 Clients from Packaging, IT products & services, SaaS provider, Publishing house, Automotive, Electrical products manufacturer, Security systems manufacturer with an ARR of ~1 Million $ Campaign/Traffic Management: - Gathering data/targeting/re-targeting parameters from CSM/Client for Ad campaigns. - Setting up AD campaigns on Demand Side Platform (DSP) using AppNexus/Google AdEx. - Health checkup and optimization of the AD programs. -… Show more Clientele: A total of 10 Clients from Packaging, IT products & services, SaaS provider, Publishing house, Automotive, Electrical products manufacturer, Security systems manufacturer with an ARR of ~1 Million $ Campaign/Traffic Management: - Gathering data/targeting/re-targeting parameters from CSM/Client for Ad campaigns. - Setting up AD campaigns on Demand Side Platform (DSP) using AppNexus/Google AdEx. - Health checkup and optimization of the AD programs. - Troubleshooting the non-serving and low serving AD campaigns. - Creating AB Testing programs, Analysis & Suggestions for finalizing AD programs. Data Segment Management: - Sourcing data, creating & managing data segment on AppNexus, Bombora & Liveramp. - Generating retargeting pixels for programmatic & social media marketing. Dynamic Creative Optimization: - Uploading Ad sizes, Creating test runs, Troubleshooting/Debugging & Live run of the creatives. Social Media Marketing: - Gathering data/targeting parameters from CSM/Client for SMM Campaigns. - Setting up Ad Campaigns on Facebook, Instagram, Linkedin Email Marketing: - Setting up Ad campaigns for Email marketing using Pardot. Tag Management: - Generating tags/pixels as per the AD Program's requirements. - Managing Tags using Google Tag Manager. Campaign Analytics: - Extracting reports from DSP's, performing delivery and optimization analytics against KPIs using Excel/Tableau. - Providing strategic feedback/solution for elevating Ad program's performance to the CSM/Client for finalization. Reporting & Documentation: - Creating AD-HOC reports for the CSM/Client to showcase performance of the Ad programs. - Creating documents for performance analysis & new parameters testing related to the Ad programs Achievements: 1) Got awarded for One Team spirit for the efforts towards increasing the Ad program performances and helping the team to achieve the same. Show less



Abhinav DigiCompSoft Services Pvt Ltd

• India
• Software Development
• 1 - 100 Employee

• Business Developer

  • Nov 2017 - Apr 2018

  Pune Area, India Clientele: (ARR: 80K USD) 1) Social Media Marketing: Construction Company, Education Society, IT Company. 2) Projects: Automotive Showroom, Educational Institution, Sign Board Manufacturer, Dairy(FMCG), Event Management. 3) SaaS: HR & Payroll (Education Society, Automotive Showroom, Sign Board Manufacturer) Social Media Marketing & Analytics: - Managing Social Media presence of the company. - Gathering Data/Targeting parameters from the Client. - Setting up SMM Ad… Show more Clientele: (ARR: 80K USD) 1) Social Media Marketing: Construction Company, Education Society, IT Company. 2) Projects: Automotive Showroom, Educational Institution, Sign Board Manufacturer, Dairy(FMCG), Event Management. 3) SaaS: HR & Payroll (Education Society, Automotive Showroom, Sign Board Manufacturer) Social Media Marketing & Analytics: - Managing Social Media presence of the company. - Gathering Data/Targeting parameters from the Client. - Setting up SMM Ad Campaigns on Facebook, Instagram & YouTube for the company's products & services and as per the client's requirements. - Analyzing and optimizing Ad campaigns. Products & Services Marketing: - Searching & Validating potential clients. - Cold calling & scheduling meetings for further discussions. - Gathering requirements, creating proposals & finalizing contracts. International Business Development (B2B): - Identifying market segments based on the availability of the technical skill set. - Assessing segment potential: TAM, SAM, SOM. - Creating market strategy and implementation. - Creating affiliate sales team. - Creating & maintaining sales pipeline. Account Management: - Managing existing customer portfolios for the ongoing/new projects, support and renewals. Business Analysis: - Gathering & documenting functional requirements from the client. Content Writing: - Writing content for the website, blogs and SMM. Reports, Presentation & Documentation: - Creating reports & AD-HOC presentations. - Creating proposals, quotations & project/product documents. Projects: 1) Showroom management system - Automotive Showroom (Cloud based solution+ mobile application) 2) E-commerce/woo-commerce projects – Kids events, Educational academy, Automobile Showroom, Electronic Components Store (Cloud based solution) 3) Sales planning and management system - Sign Board Manufacturer (Cloud based solution) 4) Student profile management system - Educational Society (Cloud based solution + mobile application) Show less



CNH Industrial

• Machinery Manufacturing
• 700 & Above Employee

• Assistant Sales Reporting Analyst - EMEA

  • Dec 2015 - Jun 2016

  Paris Area, France Clientele: Internal brands of the company: CNH, IVECO & Fiat Power Train 1) Analysis & Reporting: - Fetching data from database/server. - Co-ordinating with 11 market region’s Country managers & reporting heads to gather specific reports. - Crosschecking and validating data. - Co-ordinating to resolve data discrepancies. - Gathering contracts data for market regions to understand calculations specificities. - Generating report in the standard… Show more Clientele: Internal brands of the company: CNH, IVECO & Fiat Power Train 1) Analysis & Reporting: - Fetching data from database/server. - Co-ordinating with 11 market region’s Country managers & reporting heads to gather specific reports. - Crosschecking and validating data. - Co-ordinating to resolve data discrepancies. - Gathering contracts data for market regions to understand calculations specificities. - Generating report in the standard format. - Distributing the report to the employees in Sales team, Product Marketing team, Finance team, Country Managers, Trading team & the VP of the EMEA region: i) EMEA Sales – Daily ii) Products & Dealers Deviation – Weekly iii) Dealer Bonus Calculation - Quarterly & Annually iv) Weekly Sales Estimate – Weekly v) Sales Forecasting & Budgeting – Quarterly vi) Seasonality – Weekly 2) Online Parts Portal Updating: - Fetching data from the database/server. - Checking data for discrepancies. - Uploading data to the online parts portal. 3) Documentation: - Creating documents related to the new standard formats created. - Creating user manual for the standard reports and detailed explanation of terms. - Creating documents/reports/presentation as requested by the manager. Self-Initiative (Achievements): - Created a user-friendly dashboard tool (in Excel) to update multiple weekly reports (Deviation & Sales Estimate) (reduced the time required for report delivery by 2-3 hours) - Created unified format for dealer bonus calculations (reduced the time to finalize & deliver reports from ~1.5-2 months to ~2-3 weeks) - Created a multilingual tool for servicing centers in EMEA region to cater vehicle servicing needs & related pricing calculations, special condition of adding festive offers provided by the company, servicing price estimate generation. Show less



Millennium Semiconductors

• India
• Semiconductor Manufacturing
• 100 - 200 Employee

• Product Marketing Engineer (Quectel Wireless)

  • Jun 2013 - Aug 2014

  Pimpri, Pune, Maharashtra Responsibilities & Achievements: Product Marketing: India, Sri Lanka, Bangladesh, Nepal and Bhutan. International Business Development (B2B): Helped the company achieve dynamic business growth of 1150% (40 K to ~600K (USD)) in a year, 100 leads (LTP 2mn (USD)), 5 new business segment addition, 50% of new business clients for Quectel Wireless (M2M communication) in India. Account Management: Managing & supporting all the clients for the new/ongoing projects Ad-Hoc… Show more Responsibilities & Achievements: Product Marketing: India, Sri Lanka, Bangladesh, Nepal and Bhutan. International Business Development (B2B): Helped the company achieve dynamic business growth of 1150% (40 K to ~600K (USD)) in a year, 100 leads (LTP 2mn (USD)), 5 new business segment addition, 50% of new business clients for Quectel Wireless (M2M communication) in India. Account Management: Managing & supporting all the clients for the new/ongoing projects Ad-Hoc presentations: Creating presentations for proposals, QBR(vendor & internal) & ABR (vendor & internal) Business Analysis: Gathering product requirement & documentation for tech team & doing initial analytical work. Market Analysis: Identified new business segments through analysis, overall market potential (TAM, SAM) & making recommendations to higher management based upon this analysis. Reports: Forecast, Cost Analysis, Inventory, Overall business, Billing, Customer progress & Quarterly Business Review Reporting (both regular & ad-hoc presentations). Customer Support: Liaising with tech team, resolving special issues, product testing. Supply Chain: Helped the company achieve its supply chain targets (such as 90% Just In Time). Show less



InnoVita Technologies

• Marketing Associate

  • Aug 2011 - Mar 2013

  Kothrud, Pune, Maharashtra, India Responsibilities & Achievements: Product Marketing: 1) Meachino (Robotics Training) (B2C) - India 2) HUNT (Vehicle Tracking System and Software as a service) (B2B) - India, UAE, Sri-Lanka. International Business Development: Helped the company achieve growth from start to more than $ 150K USD in two years. Account Management: Managing & supporting all the clients for the new/ongoing projects Market Analysis: Analyzed market conditions & requirements & helped the… Show more Responsibilities & Achievements: Product Marketing: 1) Meachino (Robotics Training) (B2C) - India 2) HUNT (Vehicle Tracking System and Software as a service) (B2B) - India, UAE, Sri-Lanka. International Business Development: Helped the company achieve growth from start to more than $ 150K USD in two years. Account Management: Managing & supporting all the clients for the new/ongoing projects Market Analysis: Analyzed market conditions & requirements & helped the new product enter the market, actively involved in product promotion strategies. Business Analysis: Profitability analysis, Technical analysis, helped implementing business intelligence tools. Procurement Management: Managing the parts procurement for the product manufacturing. Robotics Training: Training Engineering & Diploma students to build basic & advanced robots to be able to pursue a hobby/career in robotics/participate in nationwide robotics competitions. Reports: Forecast, Overall Business, Billing, Monthly, & Annual Presentations. Documentation: Creating product user manual, product development guide(internal), study materials for robotics training. Show less