Experience

Ammunition Depot

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Vice President of Marketing & E-Commerce

  • Mar 2023 - Present

  Boca Raton, Florida, United States



4ocean PBC

• United States
• Renewables & Environment
• 1 - 100 Employee

• Vice President of E-Commerce and Digital Marketing

  • Jan 2022 - Sep 2022

  Boca Raton, Florida, United States Oversee Paid media, Earned/Owned media, CRM, Analytics, Call Center, and E-commerce teams reporting into the CEO. • Within the first 9 months, moved the legacy website to Shopify 2.0, launched subscriptions with Recharge, shifted CRM program to Klaviyo, integrated Google Analytics 4, brought in new agency and recalibrated Google, Bing, Facebook, Instagram, Tiktok, as well as started running ads for the first time on Pinterest and Snapchat. • Formulate integrated social strategies… Show more Oversee Paid media, Earned/Owned media, CRM, Analytics, Call Center, and E-commerce teams reporting into the CEO. • Within the first 9 months, moved the legacy website to Shopify 2.0, launched subscriptions with Recharge, shifted CRM program to Klaviyo, integrated Google Analytics 4, brought in new agency and recalibrated Google, Bing, Facebook, Instagram, Tiktok, as well as started running ads for the first time on Pinterest and Snapchat. • Formulate integrated social strategies leveraging influencers and content creators in paid ads, helping grow social following by 450,000 Show less



ECN Capital

• Canada
• Financial Services
• 1 - 100 Employee

• Chief Operating Officer @ ECN Direct Marketing Solutions LLC

  • Apr 2018 - Dec 2021

  Boca Raton Advertising, Brand & Digital Marketing Advise major facets of marketing, brand, strategy, analytics, revenue, consumer engagement, and P&L for $33B Public Enterprise. Organization currently includes driving sales, marketing, business development, category management and product management. Play active role in investor and board support. • Closed a brand from the world’s largest retailer as a national account, running marketing and call center for all national 588 stores as well as… Show more Advertising, Brand & Digital Marketing Advise major facets of marketing, brand, strategy, analytics, revenue, consumer engagement, and P&L for $33B Public Enterprise. Organization currently includes driving sales, marketing, business development, category management and product management. Play active role in investor and board support. • Closed a brand from the world’s largest retailer as a national account, running marketing and call center for all national 588 stores as well as ecommerce, running home improvement business. • Work as strategy consultant in the financial services and consumer sectors, developing strategies to achieve growth goals. • Client engagements include new market-entry strategies, consumer segmentation work, market expansion, and acquisition strategies. Show less



The Guitar Center Company

• United States
• Retail
• 700 & Above Employee

• Vice President, Marketing & E-commerce (Digital Marketing, CRM, Analytics, Social, & E-commerce)

  • Mar 2011 - Jan 2018

  Westlake Village, CA Provided leadership for digital marketing, E-commerce, CRM, Mobile, Social, Marketplaces (Amazon, eBay, Walmart, Jet, Reverb, Rakuten, Newegg), strategy and analytics across all channels and businesses, including Guitar Center Retail, GuitarCenter.com, Musician's Friend and Music123. Owned the P&L for both GuitarCenter.com and Musician's Friend. * Built a team of forty-forty, and trained this team from the ground up as well as managed over 20 outside agencies and partners to… Show more Provided leadership for digital marketing, E-commerce, CRM, Mobile, Social, Marketplaces (Amazon, eBay, Walmart, Jet, Reverb, Rakuten, Newegg), strategy and analytics across all channels and businesses, including Guitar Center Retail, GuitarCenter.com, Musician's Friend and Music123. Owned the P&L for both GuitarCenter.com and Musician's Friend. * Built a team of forty-forty, and trained this team from the ground up as well as managed over 20 outside agencies and partners to ensure comprehensive expertise and resource optimization in the execution of all marketing objectives. * Significantly increased revenue, by developing the most popular Musical Instrument loyalty program in the country. * Led the development of the 1st Guitar Center mobile app, driving 7k organic downloads per week, and had a double-digit share of all E-commerce sales in only one year. * Saved the company millions of dollars by conducting long term direct mail cadence testing, optimizing on frequency, piece size, offers and audience. * Grew social following by 4x, building a highly engaged, holistic strategy with 100% organic and viral focus, earning a social media audience of over 3.5 million consumers. * Aligned incremental affiliate sales with incremental spending, modeling a scaled incentive plan. * Increased Google top rankings by 3.5x as a result of SEO enhancements via new website launch. * Transformed traditional (email & print) CRM 1:1 contact strategy to include social, display, text/SMS, and push notifications greatly improving customer engagement and sales. * Implemented omnichannel multi-touch attribution model resulting in a significant 2017 retail and brand sales improvement. Show less



Rakuten (Buy.com)

• Vice President, Marketing

  • Sep 2001 - Mar 2011

  Recognized worldwide as a key player in the successful growth of Buy.com * Increased the value of Buy.com from a selling price of $23M in 2001 to $250M in 2010. * Delivered the first 13 consecutive net profitable quarters following a history of annual deficit by as much as $120M. * Increased promotional revenue more than 300% while reducing costs 20%. Directed all online and offline marketing programs including the development and management of international marketing and… Show more Recognized worldwide as a key player in the successful growth of Buy.com * Increased the value of Buy.com from a selling price of $23M in 2001 to $250M in 2010. * Delivered the first 13 consecutive net profitable quarters following a history of annual deficit by as much as $120M. * Increased promotional revenue more than 300% while reducing costs 20%. Directed all online and offline marketing programs including the development and management of international marketing and branding projects to increase market awareness, build revenue opportunity, and capture customer loyalty and retention. Led strategic planning to optimize email programs and drive maximum exposure and ROI from price engines, affiliates, SEO, SEM, portals, revenue share, online ads, promotions, TV, radio, and print advertising. STRATEGIC MARKETING • Grew customer opt-in email database from 1.1M to 6.2M through innovation and optimization. • Established a distinctive competitive advantage by building exclusive relationships with companies such as Google, eBay, and Amazon. • Generated tens of thousands of new orders through the development of programs to promote major manufacturers to secure fully sponsored back-end rebates. BRANDING • Negotiated a two-year contract with Howie Mandel to be the Buy.com spokesman. Developed and implemented 18 campaigns that brought in more than 20,000,000 organic views on YouTube alone. • Saved the company $2M by partnering with KIIS FM in order to piggyback off of Ryan Seacrest’s contract in a 54-week deal that was 100% vendor sponsored. • Launched the first-of-its-kind interactive e-tail show online and on TV (G4). PUBLIC RELATIONS • Increased media coverage by 400%. • Developed and pitched stories that were covered by all major outlets including Reuters, The New York Times, Associated Press and The Wall Street Journal. PROFITABLE/GROWTH ACQUISITION MARKETING • Converted several price engine CPC relationships to revenue share-based profitable partnerships. Show less



Rabuck Stranger

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2000 - Sep 2001

  * Increased click rates by an average of 3x by Optimizing clients’ email segmentation and retention programs. * Increased repeat business 35% as the manager of a direct mail coupon program for VIPs. * Doubled email capabilities without adding additional staff by renegotiating client email provider contract. Coordinate, manage and oversee client direct marketing projects: * Direct Mail * Catalog * Strategize and optimize e-mail programs



SmileCare Family Dentistry

• Marketing Manager

  • Feb 1998 - Jun 2000

  Coordinate, plan and oversee all marketing projects * Managed advertising, public relations, and corporate communication efforts. Built scalable model/infrastructure so additional staff was not needed. * Developed and implemented marketing strategies that grew SmileCare from 15 to 60 offices in only 2½ years. * Increased year-over-year new customer growth/membership by an average of 42%. * Increased marketing effectiveness by conceiving and building a sophisticated tracking… Show more Coordinate, plan and oversee all marketing projects * Managed advertising, public relations, and corporate communication efforts. Built scalable model/infrastructure so additional staff was not needed. * Developed and implemented marketing strategies that grew SmileCare from 15 to 60 offices in only 2½ years. * Increased year-over-year new customer growth/membership by an average of 42%. * Increased marketing effectiveness by conceiving and building a sophisticated tracking platform able to track direct mail, TV, radio commercials, Yellow Pages, walk-ins, and store signage. * Increased appointments 19% by launching a new telemarketing bonus program that boosted telemarketing calls 15%. * Direct mail * TV/Radio commercials * Store signage for all locations * Supervise all Business Development Reps * Design and manage print ads * Implement training course for new recruits – speeding profitability * Manage health fairs/On-site promotions * Public Relations * Supervise and manage Telemarketing Department (14 Employees) * Online Site/Online Marketing Show less