Experience

The R.A. Siegel Company

• United States
• Wholesale
• 1 - 100 Employee

• Vice President Sales and Marketing

  • Dec 2012 - Present

  Lead total sales and marketing efforts of flooring distributor in Georgia, Alabama and Florida.

• Field Sales Manager

  • Jan 2011 - Dec 2012

  Direct and lead field sales representatives in Georgia, Alabama and Florida.



Haselhorst Apartments

• Owner

  • Jan 1992 - Present

  Managing partner of multi family and single family properties catering to affordable housing around Missouri State University in Springfield MO. Connect at www.MoStateApts.com. Also managing partner in self storage facilty, Sunwest Storage. Managing partner of multi family and single family properties catering to affordable housing around Missouri State University in Springfield MO. Connect at www.MoStateApts.com. Also managing partner in self storage facilty, Sunwest Storage.



Pergo LLC

• Key Account Manager

  • Sep 2009 - Sep 2010

  Managed hybrid-selling model through distributors and direct customers. Executed corporate change in strategy by licensing nine new direct Key Accounts in year one. This was more than any other team member. Exceeded sales forecast consistently and provided accurate data for production planning. Customized sales plans with individual accounts and implemented promotions for maximum return. Created and conducted sales training programs to convey Pergo's high brand image. Managed hybrid-selling model through distributors and direct customers. Executed corporate change in strategy by licensing nine new direct Key Accounts in year one. This was more than any other team member. Exceeded sales forecast consistently and provided accurate data for production planning. Customized sales plans with individual accounts and implemented promotions for maximum return. Created and conducted sales training programs to convey Pergo's high brand image.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Market Development Manager

  • Jun 2006 - Nov 2008

  World's largest manufacturer and marketer of major home appliances with annual sales of approx. $19 Billion. The company markets Whirlpool, KitchenAid, Maytag, Jenn Air, Amana and other major brand names to consumers in nearly every country around the world. Market Development Manager, Premium Brands - South/South Central Region Led a dedicated team of eight Premium Brand Managers responsible for over $200 Million of Jenn-Air and KitchenAid brand volume sold through high profile targeted accounts. Achieved a 9.3% increase with Top 15 accounts while overall industry appliance shipments were experiencing double digit declines. Created and executed Brand Immersion training for over 1200 sales associates across the country from Retail and Contract trade partners like HH Gregg-Finelines and Ferguson Enterprises. Leveraged and planned regional publications schedule to increase brand exposure from trade partners. Increased insertions 40% from 2007 to 2008. Offset trade partner participation costs by negotiating increased floor displays. Designed and coordinated large designer events for brand exposure to kitchen designers, architects, ASID, NARI and NKBA members. Managed costs and reduced budgets for local culinary events and demonstrations. Conducted analysis and generated territory mapping for new sales structure to increase productivity. Managed display program budgets and authorized distribution expansions, product line additions, and account level changes. Show less



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Market Manager/Jenn-Air District Manager

  • Feb 2004 - Jan 2006

  A manufacturer of major appliances, a leading producer of home and commercial appliances sold throughout North America and international markets. Principal brands include: Maytag, Jenn-Air, Amana, Magic Chef, and Admiral.Market Manager, Charlotte/Atlanta Super Region, 2004-2006 Developed and managed five Account Representatives. Increased volume by 26% in 2005 versus 2004. Accountable for sales volumes over $60 Million.Partnered with Home Depot, Lowes, Sears and Best Buy Customer Focus Teams to execute training and retail events. Collaborated with third party service firms to execute strategies.Drove sales performance by creating planning tools for Account Representatives to improve call frequency and travel efficiencies to assure Region stayed within budgets.; Specialized in growing the profitable Jenn-Air business with wholesale customers in Atlanta and Birmingham. Added strategic business partners that were in alignment with overall strategy. Achieved 110% of performance expectation for 2005 by improving floor displays and adding vignettes.Increased volume over 40% in 2005 on top of record performance (+56%) in 2004.Executed special marketing events including Taste of the Nation, Taste of Atlanta, Share our Strength, Charlotte Symphony Homes, Brockbuilt Green House, and show homes in Atlanta and Birmingham with retail partners resulting in increased exposure to consumers.Created and funded special incentive plan to drive an increase of 22% in sales through an online program to redeem sales rewards for retail associates. Show less

• Sales Operation Manager/District Manager

  • Jan 1991 - Jan 2004

  Managed independent and national accounts in Alabama, Tennessee and North Georgia.Led US Retail sales force in 2004 with 121.8% of sales quota. Earned Top Performer-US award.Managed Maytag Home Appliance Centers in nine states. Increased average annual volume by 12% Improved profitability for retailers and our Company. Increased model mix by 16%.Initiated new advertising tools to increase promotional levels-online ad planning tools, national four page tabs, monthly camera-ready inserts, etc.Consistently grew volumes over 20% per year. Show less