Neil Monahan
Head of Marketing at Brandworkz- Claim this Profile
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Topline Score
Bio
John Smit
Neil is an exceptional marketing professional, able to not only define the right routes to build market awareness but also to fulfil them through his technical expertise. He doesn't just rely on what has worked in the past, instead augmenting these with new marketing channels and approaches. This was particularly key during my time at Brandworkz as the pandemic hit. Neil was able to pivot our marketing activities and open up new verticals for the sales team to approach, as well as changing the messaging to an appropriate voice for the times. I wouldn't hesitate in recommending Neil to anyone looking for a highly-skilled Head of Marketing.
John Smit
Neil is an exceptional marketing professional, able to not only define the right routes to build market awareness but also to fulfil them through his technical expertise. He doesn't just rely on what has worked in the past, instead augmenting these with new marketing channels and approaches. This was particularly key during my time at Brandworkz as the pandemic hit. Neil was able to pivot our marketing activities and open up new verticals for the sales team to approach, as well as changing the messaging to an appropriate voice for the times. I wouldn't hesitate in recommending Neil to anyone looking for a highly-skilled Head of Marketing.
John Smit
Neil is an exceptional marketing professional, able to not only define the right routes to build market awareness but also to fulfil them through his technical expertise. He doesn't just rely on what has worked in the past, instead augmenting these with new marketing channels and approaches. This was particularly key during my time at Brandworkz as the pandemic hit. Neil was able to pivot our marketing activities and open up new verticals for the sales team to approach, as well as changing the messaging to an appropriate voice for the times. I wouldn't hesitate in recommending Neil to anyone looking for a highly-skilled Head of Marketing.
John Smit
Neil is an exceptional marketing professional, able to not only define the right routes to build market awareness but also to fulfil them through his technical expertise. He doesn't just rely on what has worked in the past, instead augmenting these with new marketing channels and approaches. This was particularly key during my time at Brandworkz as the pandemic hit. Neil was able to pivot our marketing activities and open up new verticals for the sales team to approach, as well as changing the messaging to an appropriate voice for the times. I wouldn't hesitate in recommending Neil to anyone looking for a highly-skilled Head of Marketing.
Credentials
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Fundamentals of Digital Marketing
GoogleMar, 2019- Oct, 2024
Experience
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Brandworkz
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Netherlands
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Online Audio and Video Media
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Head of Marketing
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Oct 2018 - Present
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Digital Marketing Manager
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Jan 2015 - Present
I started at Brandworkz as an intern and have worked my way up to a management role through hard work and consistently looking to improve my skillset. I manage all of the marketing technology we use and have introduced a number of new working practices to ensure we maximise our return on investment from marketing technology. Outside of my marketing role, I act as a bridge between marketing and sales to ensure all leads are dealt with promptly and that all data is recorded on our CRM. I also work closely with our developers to test new products and feedback comments from our clients. My unique knowledge of marketing and IT experience has earned me the title of ‘Chief Marketing Technologist’.Responsibilities and related achievements: ● Implement, manage and optimise all marketing technology (media asset management, CRM, CMS, marketing automation and analytics). Achieved proven ROI within 6 months of implementation of marketing automation software.● Increased website visits by 42% in two years through use of white hat SEO and content marketing resulting in a doubling of inbound leads and year-on-year sales growth.● Management and leverage of media asset management system which reduced the duplication of assets; implemented processes by which overseas teams could access the media they required, eliminating the time Marketing spent fielding request for digital assets.● Promotion of media asset management system to increase usage. Management of user access and permissions to find the correct balance of access and control.● Planning, executing and reporting on global campaigns focusing on key industries.● Spec, build, optimise and implement the latest version of our corporate website on time and under budget.● Regularly publish articles related to my role.
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Marketing Executive
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Mar 2012 - Dec 2014
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Marketing Intern
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Mar 2011 - Mar 2012
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Channel 4
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Freelance Content Management Assistant
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Oct 2010 - Jan 2011
I was a member of the content management team who were responsible for populating the new 4Food website before the relaunch of the site. I was responsible for uploading, formatting and QC of recipes, images and videos within the new CMS.Responsibilities:● Audit and record all entries and assets on the existing site, identifying duplicate, expired and irrelevant content.● Liaise and plan with the client and manager to design site and CMS structure.● Migrate the content and media to the new CMS, ensuring a logical site structure which was easy to manage going forward.● Worked within very tight weekly, monthly and overall deadlines, deliver the project ahead of schedule.
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Hevac Limited
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Ireland
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Mechanical Or Industrial Engineering
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1 - 100 Employee
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Assistant Transport Manager
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Jan 2008 - Jun 2008
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Education
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2009 - 2010
London Metropolitan University
MA, Marketing -
2005 - 2009
Dublin Institute of Technology
BSc, Transport Technology -
1998 - 2004
Belvedere College S.J.
Irish Leaving Certificate, English, Irish, Maths, French, Business, Accounting, Geography
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