Experience

Ecommerce Europe

• Belgium
• Non-profit Organizations
• 1 - 100 Employee

• Member Board Of Directors

  • Sep 2020 - Present

  Ecommerce Europe is the voice of the European digital commerce sector. Through its 19 national ecommerce associations, Ecommerce Europe represents more than 75,000 companies selling goods and services online to consumers in Europe. Ecommerce Europe is the voice of the European digital commerce sector. Through its 19 national ecommerce associations, Ecommerce Europe represents more than 75,000 companies selling goods and services online to consumers in Europe.



Faerly

• Ireland
• Retail

• Founder | Faerly.ie

  • Oct 2020 - Present

  Faerly is an sustainable lifestyle store bringing your a considered collection of products from small Irish makers and eco conscious brands. Faerly is an sustainable lifestyle store bringing your a considered collection of products from small Irish makers and eco conscious brands.



Retail Excellence Ireland

• Ireland
• Retail
• 1 - 100 Employee

• • Jul 2020 - Present

  Retail Excellence is Ireland's largest retail body representing more than 2,000 Members and 13,000 stores.

• • Feb 2019 - Present

• • May 2014 - Present

  The eCommerce group at Retail Excellence functions to bring retailers together, share experience, access online expertise and represent the needs of online operators. The Retail Excellence eCommerce Group develop skills and standards to ensure our 1,850 member retailers, including multi-channel and pure-play operators make best advantage of the domestic and international opportunity online.

• • Nov 2018 - Feb 2019



Glanbia

• Ireland
• Food and Beverage Services
• 700 & Above Employee

• • Feb 2019 - Jun 2021

• • Apr 2014 - Feb 2019

  Leading the ecommerce and retail marketing function for Glanbia Ireland, Ireland's #1 farming retailer and #2 garden centre chain. Responsible for strategic and tactical marketing activities to support our network of 50+ agri branches, including 14 CountryLife garden centres. www.glanbiaconnect.com

• • Apr 2012 - Apr 2014

  Leading the retail marketing function for Glanbia Ireland, Ireland's largest farming and rural retailer with network of 50+ branches including farm supply stores, CountryLife garden centres and pharmacy.- Implementation of commercial and brand strategy and ensuring consistency and clarity of message across the brand plan- Creation of strategic marketing plans and coordination of all marketing communications activities and budgets to deliver successful and creative BTL/ATL campaigns- Planning and implementing all retail marketing campaigns including store events, point of sale systems, direct mail and retail promotions- Development of online marketing strategy including PPC, SEO and social media strategies and customer acquisition and retention campaigns- Effective management of the retail customer loyalty programme with 30k+ members focusing on recruitment, activation and retention initiatives- Responsible for delivering accurate and timely market outlook and customer insights to support the strategic management process Show less



World Book Day

• Social Media & PR at World Book Day Ireland

  • Dec 2011 - Apr 2012

  Social media and communications management for World Book Day, a UNESCO designated charity and Ireland's largest celebration of books and reading for young people. - *Finalist - Best Facebook Page for Non Profit Organisation - Social Media Awards 2012* - Developed online marketing strategies and campaigns - Responsible for successful execution of the World Book Day social media campaign. - Coordination of national and local PR and agency management - Content management of website and microsites - Industry liaison and representation on the World Book Day committee of the Irish Booksellers Association. Show less



Byrne's Stores

• Marketing Manager

  • Oct 2001 - Nov 2011

  Overall responsibility for group marketing function for family-owned retailer of books, toys, stationery and nursery equipment trading under Byrne's Bookstores and World of Wonder brands. The chain consisted of 22 stores at peak trading with 350+ employees, €50m turnover and was a regular finalist in the Retail Excellence Store of the Year Awards. - Management of a substantial marketing budget and responsible for all strategic and tactical marketing activities including; marketing planning, customer research, retail marketing, brand management, public relations and communications. - Managed an engaged marketing team who delivered multiple successful national and local advertising and PR campaigns. - Projected managed the design, production and financing of the World of Wonder annual product catalogues, three issues per year. - Effective agency management for advertising, market research, PR, graphic design and media monitoring requirements. - Actively promoted the company's e-commerce website on the Buy4Now portal and managed all digital marketing , email marketing and social media campaigns. - Coordinated regular market research activities to support retail operations, purchasing and customer service including; mystery shopper audits, focus groups, questionnaires and industry research. - Supported all store requirements for Point of Sale material, exterior and directional signage and new store openings. Show less



The Booksellers Association

• United Kingdom
• Retail
• 1 - 100 Employee

• Secretary - Irish Branch Committee

  • Mar 2010 - Sep 2011



Realtime A/S

• Telecommunications
• 1 - 100 Employee

• Freelance Content Producer

  • Jun 2000 - Jun 2001



Musgrave

• Ireland
• Retail
• 700 & Above Employee

• Marketing Assistant

  • 2001 - 2001