Experience

Lumberlend by Dugout Mugs

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2021 - Present

  • Define core product messaging, positioning, and differentiation strategies to align with the company's strategic plan. • Prepare and execute comprehensive product launch plans, defining messaging and target audiences. • Develop and Tracking of KPI progress and continuously test to optimize results and recommend product changes to enhance customer interest and maximize sales. • Generate monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes. • Assess the strengths and weaknesses of brands to develop strategic competitive analysis and determine plans. • Develop online ads and company positioning on social media sites to increase monthly sales. • Analyze market trends, customer requirements, and competitive strategy to identify opportunities for increasing customer and business value. • Deliver benchmarks and comprehensive client campaign reports through assessment of digital analytics compiled from Google • Plan and implement site content updates, merchandising of newly launched products, integrated campaigns, and promotions. • Implement SEO techniques and PPC strategies to increase average monthly online revenue. • Utilize web analytics tools to track and measure performance and make adjustments to improve retention and conversion. Show less



Arbella Insurance Group

• United States
• Insurance
• 700 & Above Employee

• Service Center Representative

  • Jan 2020 - Sep 2021

  • Interviewed prospective clients to gather information on financial needs and discuss existing coverage. • Researched and analyzed beneficial insurance and investment options and made recommendations to clients. • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service. • Demonstrated excellent communication skills in resolving product and consumer complaints. • Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions. • Increased revenue by applying in-depth product or service knowledge and persuasive communication skills to complete sales. • Increased sales through consultative sales approach and focused relationship building with new and existing policy holders. Show less



Boston Web Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Design Director

  • Aug 2016 - Jan 2020

  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials. • Developed promotional materials for new product launches and conferences. • Performed market analysis, determined consumer needs and researched new trends. • Aligned company marketing messages with product and business strategies. • Developed content and schedules for press releases, social media posts and websites. • Put together storyboards based on development choices, direction and cinematography. • Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs. • Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base. • Prepared branding packages for point of sale displays, promotional materials and product packaging. • Formatted print and web application designs for projects with varying specifications. • Maintained company websites updating with new products and corporate announcements as necessary. • Directed advertisement, banner and signage projects from concept to final delivery. • Built layouts according to customer parameters using HTML5 and CSS3. • Mastered web designs from conception to completion and handled graphic design, artwork and digital application. • Translated concepts into user flows, wireframes, mockups and prototypes to promote positive intuitive designs, site interactions and user experiences. Show less