Local SEO Analyst & Account Manager

• Jan 2023 - Present

Director of Digital Marketing Services

• Apr 2021 - Oct 2021

Lead marketing strategist for Energy Circle and Co-Director of Energy Circle Marketing Services (ECMS) department (90% of the company's recurring monthly revenue). • Overall leader and quality assurance for client marketing effectiveness, satisfaction and retention• Partnered with the Director of Solar and Digital Marketing Strategy and Leadership Team on the oversight and monitoring of ECMS profitability. • Provided dedicated management and support to the Energy Circle Marketing Services team (15 total team members), including recruiting, training, consultation, and assistance on upfront and ongoing strategy & planning. • Oversaw Paid Search (PPC), Media Production, and Content team leads and provided overall support for these teams (3 direct reports, 5 indirect reports). PPC team continued to be the most profitable team at Energy Circle. Enabled substantive growth for all team members. Encouraged experimentation & innovation whenever feasible.• Collaborated with team leaders, specialists, and account managers in the ongoing refinement and advancement of marketing services, campaigns, and packages, including Local & Organic SEO, GMP/GBP Management & Optimization, Review/Reputation Management, Email Marketing, Video Marketing, Streaming Ads, Display & Paid Search (PPC), Local Service Ads (LSAs), and Social Media ads. Worked with PPC and Facebook Ads specialists on continued innovation. • Conceptualized and spearheaded development of integrated marketing strategies for Energy Circle clients' recruiting efforts. • Primary ECMS liaison with the Sales team for potential HVAC or home performance clients. Collaborated with the Sales team on evaluation of qualified leads, marketing package proposals, and pitch calls. Assigned ECMS personnel when onboarding a new client. • Maintained a client book of 8-15 accounts during this time.

Senior Digital Marketing Account Manager

• Aug 2019 - Apr 2021

• Earned leadership role within the Energy Circle Marketing Services (ECMS) team including the lead on all weekly ECMS meetings. Instructed new team members in best marketing practices. Collaborated with existing team members on marketing service improvements for their clients.• Go-to contributor to Energy Circle thought leadership including company blog authorship, guest appearances on company podcast, and regular advisement on company content production and weekly webinars.• Authored SOPs on Local SEO, GMB Management & Optimization, Review Management, and Email Marketing. Co-authored Organic & Technical (Onsite) SEO and Facebook / Social Media Marketing SOPs.• Customized existing Google Data Studio reports & templates to client needs / goals• Continued to consistently grow the size of existing accounts based on performance successes and opportunities. • Oversaw successful multi-channel digital marketing campaigns for client new service / product, location, and business launches.• Excellent account retention, including no accounts lost in the Spring of 2020 when state and/or local COVID restrictions prevented many home service companies from entering residential homes outside of emergencies.

Digital Marketing Account Manager

• May 2017 - Jul 2019

Energy Circle Marketing Services (ECMS):• Managed client book of 6-12 accounts from Energy Circle's client community of service area based home performance professionals. • Delivered consistent year over year growth of Organic & Local website traffic and web-based leads across all accounts. Marketing & lead performance executed across Drupal, Wordpress, Hubspot, and SquareSpace sites.• Primary digital marketing strategist on all accounts in my book• Developed production schedules for Social, Content, Video, and Email Marketing campaigns• Worked closely with Google Ads & PPC Specialists in the utilization & monitoring of Paid Search, Display, and Local Service Ads (LSA) channels• Coordinated with the Paid Search, Content, Design, and Development teams on all client marketing assets, design, conversion rate optimizations (CRO), and website projects. • Managed multiple ongoing projects in a fast-paced, deadline driven environment.• Monitored & managed staff time and budgets across all marketing channels for all accounts and projects within my client book.• Lead Local SEO analyst and strategist for ECMS team (on and off-page)• Lead Facebook Ads strategist, spearheading innovation of multi-stage remarketing campaigns, audience building, A/B testing, and weekly (or more) optimizations• Lead Google Analytics and Google Search Console analyst for ECMS team• Led onboarding of NInjaCat reporting software tool and subsequent template updates. In-house point person for issue resolution and QA.

Event Planning & Promotion, DJ

• Sep 2013 - Jul 2018

• Event planner, art direction, brand creation & management, promotions, and DJ.• Web and printed promotion of monthly and quarterly music events at Empire Portland.• Designed all content for online, social media, and print material.• Favorable rate of organic and paid social media impressions/conversions with targeted audiences.• Attendance typically 2-4 times that of similar events in Portland area. • Event planner, art direction, brand creation & management, promotions, and DJ.• Web and printed promotion of monthly and quarterly music events at Empire Portland.• Designed all content for online, social media, and print material.• Favorable rate of organic and paid social media impressions/conversions with targeted audiences.• Attendance typically 2-4 times that of similar events in Portland area.

ReStore Assistant Manager + Donation Procurement + Social Media Manager

• Nov 2016 - Feb 2017

• Collaborated with ReStore Manager in the lead of all aspects of retail and warehouse operations.• Assisted ReStore Manager in the hiring & training of new staff.• Worked with Manager and affiliate Communications Director (CD) on marketing plan aimed at increasing higher value donations. Collaborated with CD on improving ReStore search engine results.• Maintained relationships with new and long-time donors, including contractors and local manufacturers.• Provided excellent customer service and sales assistance in person, via email, and over the phone.• The Portland Restore team surpassed sales projections/budgets each year I was employed by HfHGP

ReStore Volunteer Manager + Sales Associate + Social Media Manager

• Apr 2014 - Nov 2016

• Coordinated the HfHGP ReStore volunteer program, including recruiting, recognition, and retention.• Scheduled 60-120 hours per week of volunteer time• Provided high levels of customer satisfaction through excellent sales service.• Initiated expansion of social media presence, maintaining an average 10-20% new follows each week.• Social media marketing (SMM) led to speedier sales of more expensive and unique items.• Organic SMM posts average 35-50% reach, with several per week often 60+%. Limited A/B testing.• Monthly post engagements: 10-15 times ReStore audience numbers.

Community Programs Coordinator (Seasonal)

• May 2012 - Nov 2012

• Managed school and senior housing garden programs for rural organic farm: - Four elementary school gardens, one middle school greenhouse, and three housing gardens. • Liaison between production farm staff and facilities and off-site community programs.• Collaborated with Education Coordinator on in-garden lessons and activities. • Managed school and senior housing garden programs for rural organic farm: - Four elementary school gardens, one middle school greenhouse, and three housing gardens. • Liaison between production farm staff and facilities and off-site community programs.• Collaborated with Education Coordinator on in-garden lessons and activities.

Research Assistant

• Mar 2010 - Jun 2010

• Research Assistant for Spring 2010 course "Energy and Economy 2.0"• Course explored alternative energy options for the then-current and future U.S. and world economies. • Research Assistant for Spring 2010 course "Energy and Economy 2.0"• Course explored alternative energy options for the then-current and future U.S. and world economies.

Green Building Intern

• Nov 2009 - Feb 2010

• Researched options for the city to incentivize and/or require green building practices.• Primarily looked at options for building projects that received city funding or favorable tax status. • Researched options for the city to incentivize and/or require green building practices.• Primarily looked at options for building projects that received city funding or favorable tax status.

New Construction Crew Leader

• Jul 2008 - Sep 2008

• Collaborated with Site Supervisor in the planning of upcoming construction projects.• Managed volunteers, Partner Families, and subcontractors with on-going construction tasks. • Facilitated Leadership in Energy and Environmental Design (LEED) certification process.• (Myself and several others were laid-off due to financial climate of Summer / Fall 2008)

AmeriCorps Member, Construction Crew Leader

• Aug 2007 - Jul 2008

• Assisted Site Supervisor in all aspects of construction of 31 multi and single-family housing units.• Team completed 16 Gold and 14 Silver LEED for Homes. Townhouse style construction.• Managed and instructed volunteers and Partner Families in daily and on-going construction tasks.• Worked with Grid Alternatives on installation of 16 solar photovoltaic (PV) systems.• Crew Leader for Jimmy Carter Work Project 2007 Los Angeles.• Assistant House Leader for Jimmy and Rosalynn Carter Work Project 2008 Gulf Coast.

Server & Bartender (Seasonal)

• 1997 - 2007

• Upscale dining sales and service.• Fast pace required superb multi-tasking skills, while still providing high levels of customer service.• Management team and Wine Steward on owner's nights off.• 1999 - 2001, 2004 - 2007, Summer 2011 • Upscale dining sales and service.• Fast pace required superb multi-tasking skills, while still providing high levels of customer service.• Management team and Wine Steward on owner's nights off.• 1999 - 2001, 2004 - 2007, Summer 2011