Experience

Exclusive Concepts, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Social Media Specialist

  • Jun 2021 - Present

  -Manage ~$350k in monthly ad spend across ~20 accounts for ~2 million in total monthly revenue -Create and implement full-funnel social strategy across Meta, Pinterest, Tiktok, & Linkedin for a variety of clients typically focused on revenue growth and efficiency -Communicate strategically with clients regularly on campaign performance, takeaways, & next steps -Serve as a resource for campaign management, optimization, and troubleshooting across all social campaign types, betas, &… Show more -Manage ~$350k in monthly ad spend across ~20 accounts for ~2 million in total monthly revenue -Create and implement full-funnel social strategy across Meta, Pinterest, Tiktok, & Linkedin for a variety of clients typically focused on revenue growth and efficiency -Communicate strategically with clients regularly on campaign performance, takeaways, & next steps -Serve as a resource for campaign management, optimization, and troubleshooting across all social campaign types, betas, & information -Manage day-to-day optimizations for social campaigns via budget optimizations, creative ideation, and audience insights Show less -Manage ~$350k in monthly ad spend across ~20 accounts for ~2 million in total monthly revenue -Create and implement full-funnel social strategy across Meta, Pinterest, Tiktok, & Linkedin for a variety of clients typically focused on revenue growth and efficiency -Communicate strategically with clients regularly on campaign performance, takeaways, & next steps -Serve as a resource for campaign management, optimization, and troubleshooting across all social campaign types, betas, &… Show more -Manage ~$350k in monthly ad spend across ~20 accounts for ~2 million in total monthly revenue -Create and implement full-funnel social strategy across Meta, Pinterest, Tiktok, & Linkedin for a variety of clients typically focused on revenue growth and efficiency -Communicate strategically with clients regularly on campaign performance, takeaways, & next steps -Serve as a resource for campaign management, optimization, and troubleshooting across all social campaign types, betas, & information -Manage day-to-day optimizations for social campaigns via budget optimizations, creative ideation, and audience insights Show less



Resistance By Design

• United States
• Retail

• Social Media & Digital Marketing Manager

  • Jan 2021 - May 2021

  -Managed $6,000 in monthly ad spend, generating $38,000 (12% increase) in revenue over four months -Designed & executed social media strategies across Instagram, Facebook, & Twitter while maintaining full responsibility for creative direction across all platforms -Optimized social media platforms as viable sales channels by establishing Facebook & Instagram stores while also creating content that increased organic clicks to the website by 8% and overall followers by 27% -Enhanced SEO… Show more -Managed $6,000 in monthly ad spend, generating $38,000 (12% increase) in revenue over four months -Designed & executed social media strategies across Instagram, Facebook, & Twitter while maintaining full responsibility for creative direction across all platforms -Optimized social media platforms as viable sales channels by establishing Facebook & Instagram stores while also creating content that increased organic clicks to the website by 8% and overall followers by 27% -Enhanced SEO strategy by generating backlinks, selecting optimal keywords for meta & header tags, & writing blog posts -Leveraged Google, Shopify, & Facebook analytics to optimize marketing strategies through utilizing reach, landing page views, ROI, & other metrics -Built marketing pathways using Klaviyo to automate emails at every stage of the overall marketing strategy (on-boarding, lead nurturing, transactions, & re-engagement) -Conducted extensive a/b tests & hashtag analyses leading to a 330% increase in overall reach Show less -Managed $6,000 in monthly ad spend, generating $38,000 (12% increase) in revenue over four months -Designed & executed social media strategies across Instagram, Facebook, & Twitter while maintaining full responsibility for creative direction across all platforms -Optimized social media platforms as viable sales channels by establishing Facebook & Instagram stores while also creating content that increased organic clicks to the website by 8% and overall followers by 27% -Enhanced SEO… Show more -Managed $6,000 in monthly ad spend, generating $38,000 (12% increase) in revenue over four months -Designed & executed social media strategies across Instagram, Facebook, & Twitter while maintaining full responsibility for creative direction across all platforms -Optimized social media platforms as viable sales channels by establishing Facebook & Instagram stores while also creating content that increased organic clicks to the website by 8% and overall followers by 27% -Enhanced SEO strategy by generating backlinks, selecting optimal keywords for meta & header tags, & writing blog posts -Leveraged Google, Shopify, & Facebook analytics to optimize marketing strategies through utilizing reach, landing page views, ROI, & other metrics -Built marketing pathways using Klaviyo to automate emails at every stage of the overall marketing strategy (on-boarding, lead nurturing, transactions, & re-engagement) -Conducted extensive a/b tests & hashtag analyses leading to a 330% increase in overall reach Show less



Engaging Results Communications (ERC)

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Associate

  • Mar 2019 - Mar 2021

  -Collaborated with team members to create marketing plans by conducting competitive analysis (SWOT & situational) to enhance client brand positioning -Utilized Google Ads & email marketing campaigns to increase app downloads & in-store traffic -Crafted longer-form content (blog posts) to be converted into micro-content (Stories, posts, reels) -Collected & assisted in the evaluation of RFPs for future advertising plans -Collaborated with team members to create marketing plans by conducting competitive analysis (SWOT & situational) to enhance client brand positioning -Utilized Google Ads & email marketing campaigns to increase app downloads & in-store traffic -Crafted longer-form content (blog posts) to be converted into micro-content (Stories, posts, reels) -Collected & assisted in the evaluation of RFPs for future advertising plans



Center for Patient Partnerships at the University of Wisconsin-Madison

• United States
• Higher Education
• 1 - 100 Employee

• Social Media and Communications Assistant

  • Sep 2019 - Mar 2020

  -Overhauled the company website in preparation for a complete server switch, streamlining the entire process -Improved web traffic and social media engagement through developing and carrying out a set social media plan -Informed clients and partners of updates by creating press releases and newsletters using Emma -Overhauled the company website in preparation for a complete server switch, streamlining the entire process -Improved web traffic and social media engagement through developing and carrying out a set social media plan -Informed clients and partners of updates by creating press releases and newsletters using Emma



Fundr

• Software Development
• 1 - 100 Employee

• Digital Marketing Intern

  • Jun 2019 - Sep 2019

  -Generated buzz by researching and utilizing relevant hashtags and targeted follows -Enhanced Fundr’s credibility by conducting interviews with angel investors and investment professionals -Developed marketing templates for social media and professional communications using Canva -Generated buzz by researching and utilizing relevant hashtags and targeted follows -Enhanced Fundr’s credibility by conducting interviews with angel investors and investment professionals -Developed marketing templates for social media and professional communications using Canva



Woman on the Move Enterprises

• Civic and Social Organizations

• Blog Writer and Social Media Intern

  • Jun 2019 - Sep 2019

  -Researching and writing relevant blog posts -Interviewing entrepreneurs -Drafting and scheduling social media content for Twitter, Facebook, and Instagram using Hootsuite -Researching and writing relevant blog posts -Interviewing entrepreneurs -Drafting and scheduling social media content for Twitter, Facebook, and Instagram using Hootsuite