Senior Product Marketing Manager

• Jul 2022 - Present

Director of Product Management

• Mar 2021 - Jul 2022

As a Director of Product Management, I develop, implement, and execute go-to-market strategies for all products supporting international brands such as AlphaGraphics and PostNet to succeed in the new market. I liaise with the international owners (US and Italy) and Mail Boxes Etc (MBE) while developing and cultivating lucrative relationships through effective communication and exemplary interpersonal skills. Also, I regularly present sales reports and product results in business and product reviews to the owners in Italy. Similarly, I manage a team of product managers by hiring team members and developing a talent pipeline to formulate product strategies and assist with business development efforts focusing on positive team culture. I coach franchise networks and owners on sales processes (lead, nurture, product ideation, and sales) product launches and receive final reviews from customers at regional conferences. My key accomplishments include managing a high-profile product initiative and positioning executed across the US and Europe, generating $10M+ in revenue for 2021. I also created a $1M+ marketing campaign that provided physical and digital makeovers in the business-to-business (B2B) space that utilized influencers to generate $11M+ sales and reached 14M+ eyeballs. I successfully launched 2 products with $10M+ sales in 2021 and an additional $6M+ in 2022, and I have 4 products in a queue that includes a large partnership with Canva.

Digital Product Manager

• Aug 2019 - Mar 2021

As a Digital Product Manager, my duty was to plan and execute all digital marketing across the North American HQ level. I oversaw the Marketing Services and Technology product lines at AlphaGraphics HQ to drive end-customer value. Also, coordinated with C-Suite to manage the go-to-market strategies assisting franchisees to increase bottom-line sales through their product offerings, adding core competencies, and providing solutions to their end clients and customer needs. Furthermore, I navigated enterprise through research, creation, and product development to create strategy and value proposition. I provided a high-level overview of marketing services, financial planning, and exhibited accountability and confidence when reporting to stakeholders.

Senior Account Manager and Client Director

• May 2018 - Jul 2019

As a Senior Account Manager and Client Director for Arena Online, I administered digital strategy, website design, brand redesign, ad development, and email marketing for various political and business clients by managing a team of high-performing junior account and project managers. I led a team of project and account managers through multiple elections and budget-related victories, including a $25k+/month gubernatorial race in Wyoming and a successful proposition race in Gerrymandering, Utah. Also, I exemplified professionalism and expertise in managing a $15k+ budget allocation for changing laws within the state. Similarly, I partnered with the executive VP of sales in leading the development and implementation of the digital marketing strategy for Pfizer Pharmaceutical outreach groups with a budget of $40K+per month. I successfully ran on time and within the budget campaigns for the RNA and Bo Biden Foundation through strategic direction, planning, coordinating, and setting objectives with the creative teams.

Senior Project Manager

• Nov 2017 - May 2018

As a Senior Project Manager at Arena Online, I developed a strategy with senior management to increase productivity, customer retention, and client engagement by implementing staffing and retention measures to streamline efficiencies and increase overall output. I provided strategic leadership for a team of project managers with the production of all print, ad, media buys, and web design. I also coordinated with C-suite and development teams to implement WorkFront project management software across the organization to strategically prioritize, assign, and complete projects with speed. Finally, I fostered relationships with production and senior management teams, which successfully improved communication and team efficiencies across the enterprise to boost collaboration and partnership.

Marketing Project Director

• Nov 2015 - Nov 2017

As a marketing Director for Unicity International, my main task was to manage an international team of graphic designers, web developers, copywriters, and video specialists for the marketing department. I worked in conjunction with international legal and compliance teams ensuring all marketing materials remained legally compliant across all markets while successfully mitigating legal risk to the international enterprise. Also, I developed short- and long-term marketing strategies for products and markets to support scaling growth. Lastly, I organized team members' staffing, customer retention, and performance appraisal throughout the marketing department. My key achievements include contributing to the international planning of global convention product launches in Singapore, Hong Kong, and South Korea for 150,000+ attendees across 40 countries. I also managed a $10M+ marketing budget and a $100k+ commercial budget for all new product launches.

Marketing Director

• Sep 2013 - Nov 2015

Led multiple marketing campaigns in the Northern Utah Region. Raised over $150,000 from charitable contributions. Sent 2, 40 ft. containers to Ghana, Africa full of medical supplies. Twice, led a team of 18 to Ghana, Africa for volunteer service. Strategically plan for future fundraising events and allocation of raised funds. Led multiple marketing campaigns in the Northern Utah Region. Raised over $150,000 from charitable contributions. Sent 2, 40 ft. containers to Ghana, Africa full of medical supplies. Twice, led a team of 18 to Ghana, Africa for volunteer service. Strategically plan for future fundraising events and allocation of raised funds.

Consultant

• Feb 2015 - May 2015

Lead a 4-person consultancy team to determine if a specific product would be viable in the UK market. Provided data analytics, research, and a 15-page written report to executives on final findings. Lead a 4-person consultancy team to determine if a specific product would be viable in the UK market. Provided data analytics, research, and a 15-page written report to executives on final findings.

Consultant

• Apr 2015 - Apr 2015

Evaluated the expansion options of Buxa into the Poland and Romania markets through research, analytics, and a 20-page report with a final presentation to executives. Heavy emphasis was instilled on understanding the demographics of each market to determine if Buxa could scale within the given regions. Evaluated the expansion options of Buxa into the Poland and Romania markets through research, analytics, and a 20-page report with a final presentation to executives. Heavy emphasis was instilled on understanding the demographics of each market to determine if Buxa could scale within the given regions.

Marketing Specialist

• May 2014 - Aug 2014

Researched and executed campaigns to sell Dodge Police vehicles to various police departments across the US. Created marketing materials for many ride and drive events held in several eastern states. Led the redesign of the Chrysler Corporate fleet website. Took 2nd place in the Chrysler Case Competition. Collaborated with external ad agencies to create the 2015 Chrysler Hero Card. Administrator over Corporate Fleet social media pages. Researched and executed campaigns to sell Dodge Police vehicles to various police departments across the US. Created marketing materials for many ride and drive events held in several eastern states. Led the redesign of the Chrysler Corporate fleet website. Took 2nd place in the Chrysler Case Competition. Collaborated with external ad agencies to create the 2015 Chrysler Hero Card. Administrator over Corporate Fleet social media pages.

Marketing Specialist

• Sep 2013 - May 2014

Created marketing plans, coordinated implementation, and worked extensively with networking and outreach. Directed many different teams ranging from 2-8 members. Increased fair attendance by 30%. Increased office attendance by 25%

Features Reporter

• Sep 2013 - Apr 2014

P/T. Part time reporter. Wrote 8 stories per month for The Signpost with several being highlighted on the front page and website. Column writer under "Voice of Boyce".

Internet Sales and Marketing

• Aug 2011 - Aug 2013

Increased organizations online presence and sales by setting up and working extensively with the company’s eBay store. I worked redesigned their website and included an exclusive online store that created a new channel of revenue for the firm. Increased organizations online presence and sales by setting up and working extensively with the company’s eBay store. I worked redesigned their website and included an exclusive online store that created a new channel of revenue for the firm.

Train Host

• Feb 2008 - Mar 2009

Assisted passengers who ride FrontRunner fast rail, resolved customer concerns, trained in emergency response, recipient of Outstanding Customer Service Award. Assisted passengers who ride FrontRunner fast rail, resolved customer concerns, trained in emergency response, recipient of Outstanding Customer Service Award.

Assistant Manager

• Mar 2007 - Mar 2008

Assisted in the everyday operations, with remodel and design of location, menus, and marketing for re-opening. Assisted in the everyday operations, with remodel and design of location, menus, and marketing for re-opening.

Customer Service

• Feb 2005 - Mar 2007

Ran the front desk; took registrations and interacted with customers. Ran the front desk; took registrations and interacted with customers.

Manager

• Mar 2006 - Sep 2006

Solely responsible for managing the studio while owner lived out of state, supervised the work of 2 other employees, created marketing materials. Solely responsible for managing the studio while owner lived out of state, supervised the work of 2 other employees, created marketing materials.