Zefang (Eileen) Yang
Digital Marketing Specialist at The University of Auckland English Language Academy- Claim this Profile
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English Full professional proficiency
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Mandarin Native or bilingual proficiency
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Bio
Oliver Garside
I had the pleasure of training Eileen in digital marketing, and she was an ideal student. She picked up the skills of marketing through social media and other digital channels quickly, and had lots of intelligent questions. I would recommend Eileen for any position she applies for and she'd be an asset to any organisation.
Paul O'Farrell
Zefang studied a high-level English for Academic Purposes at CCEL Auckland in 2019, on a pathway to Massey Business School. During that course she impressed her tutors with her positive and mature approach to learning. She quickly got to grips with the challenging workload which the course presented. She demonstrated excellent self-driven motivation. Her participation in classes was noted for being consistently constructive and meaningful. Her attendance rate and ability to meet all deadlines were exemplary.
Oliver Garside
I had the pleasure of training Eileen in digital marketing, and she was an ideal student. She picked up the skills of marketing through social media and other digital channels quickly, and had lots of intelligent questions. I would recommend Eileen for any position she applies for and she'd be an asset to any organisation.
Paul O'Farrell
Zefang studied a high-level English for Academic Purposes at CCEL Auckland in 2019, on a pathway to Massey Business School. During that course she impressed her tutors with her positive and mature approach to learning. She quickly got to grips with the challenging workload which the course presented. She demonstrated excellent self-driven motivation. Her participation in classes was noted for being consistently constructive and meaningful. Her attendance rate and ability to meet all deadlines were exemplary.
Oliver Garside
I had the pleasure of training Eileen in digital marketing, and she was an ideal student. She picked up the skills of marketing through social media and other digital channels quickly, and had lots of intelligent questions. I would recommend Eileen for any position she applies for and she'd be an asset to any organisation.
Paul O'Farrell
Zefang studied a high-level English for Academic Purposes at CCEL Auckland in 2019, on a pathway to Massey Business School. During that course she impressed her tutors with her positive and mature approach to learning. She quickly got to grips with the challenging workload which the course presented. She demonstrated excellent self-driven motivation. Her participation in classes was noted for being consistently constructive and meaningful. Her attendance rate and ability to meet all deadlines were exemplary.
Oliver Garside
I had the pleasure of training Eileen in digital marketing, and she was an ideal student. She picked up the skills of marketing through social media and other digital channels quickly, and had lots of intelligent questions. I would recommend Eileen for any position she applies for and she'd be an asset to any organisation.
Paul O'Farrell
Zefang studied a high-level English for Academic Purposes at CCEL Auckland in 2019, on a pathway to Massey Business School. During that course she impressed her tutors with her positive and mature approach to learning. She quickly got to grips with the challenging workload which the course presented. She demonstrated excellent self-driven motivation. Her participation in classes was noted for being consistently constructive and meaningful. Her attendance rate and ability to meet all deadlines were exemplary.
Experience
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The University of Auckland English Language Academy
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New Zealand
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Education Administration Programs
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1 - 100 Employee
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Digital Marketing Specialist
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Aug 2021 - Present
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Digital Marketing Specialist
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Apr 2021 - Aug 2021
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Digital Marketing Internship
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Sep 2020 - Mar 2021
Cnell Bikers Gear is one of the major motorcycle gear providers in New Zealand. I worked as a Digital Marketing Intern and then Digital Marketing Specialist here, mainly responsible for digital marketing activities including planning and executing digital marketing strategies on social media platforms (particularly Facebook and Instagram), planning content, writing copy, Google Ads, scheduling campaigns, reporting, etc.Also, this job has helped me enhance my marketing skills, particularly Facebook Ads, Google Ads, Google Analytics, etc. Show less
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SunnyHomes Security Door
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New Zealand
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Construction
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Marketing Assistant
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Sep 2019 - May 2021
SunnyHomes is one of the leading insect screen window and door producers in New Zealand. I work here as a part-time Marketing Assistant, mainly responsible for collecting valuable client information as well as assisting our marketing team to set up exhibition booths at local shows, like Auckland HomeShows, TradeShows etc. I am interested in this part-time job, as it gives me opportunities to better understand the local market before I graduate, and also I could really apply what I am learning from Massey Business School to the work. Although I just joined the company in the second half of 2019, I was awarded the prize of Excellent Employee at the company's annual party of 2019. Show less
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Massey University
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New Zealand
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Higher Education
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700 & Above Employee
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Marketing Student
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Jul 2019 - Nov 2020
Because of my interest in marketing and consumer behavior, I am currently a full-time student studying a Master of Management in Marketing at Massey Business School. Because of my interest in marketing and consumer behavior, I am currently a full-time student studying a Master of Management in Marketing at Massey Business School.
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Mosh Social Media
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New Zealand
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Advertising Services
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1 - 100 Employee
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Digital Marketing Trainee
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Aug 2020 - Aug 2020
To gain more practical knowledge and experiences in digital marketing, I registered an extra curriculum training course in digital marketing which was given by Mosh Social Media. During the training, I got a chance to enhance my learning, really applying what I learned from Oliver, a professional trainer at Mosh Social Media, and Phoebe and Simon, lecturers at Massey University into practice! Finally, it turns out that this part of experience is quite valuable and gives me a better understanding of how digital marketing works in the real world. Show less
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Cactus Communications
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India
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Software Development
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700 & Above Employee
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Client Manager
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Jun 2017 - Aug 2018
Cactus Communication is a foreign company aiming to provide academic clients (especially non-native English speakers) with professional editing and proofreading assistance. I join this foreign company working as a Client Manager leading the New Client Team at its Shanghai Branch. During the work, I have a chance to learn something different from domestic companies, like foreign culture, foreign management, client relationship management system etc. Also, I helped the company achieve a great increase in sales and was awarded a prize of the Excellent Employee in 2018. I conducted some projects relating to both new and existing clients, providing many valuable marketing suggestions to our management. Show less
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Jintong Tourism
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Shanghai, China
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Business Development Manager
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Sep 2015 - May 2017
Jintong Tourism is one of the leading airfare wholesale platforms in China. I am responsible for developing new business overseas, cooperating with foreign airfare whole-sellers to sell their products at our website. This part of work experience helps enhance my skills in interpersonal communication, business development, business negotiation and teamwork as well as client relationship management. Jintong Tourism is one of the leading airfare wholesale platforms in China. I am responsible for developing new business overseas, cooperating with foreign airfare whole-sellers to sell their products at our website. This part of work experience helps enhance my skills in interpersonal communication, business development, business negotiation and teamwork as well as client relationship management.
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Shanghai Ganglian E-Commerce Co., Ltd
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China
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Information Technology and Services
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1 - 100 Employee
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Account Manager
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Jul 2011 - Sep 2015
Shanghai Ganglian (Mysteel) is an integrated IT service provider specialized in supplying steel info services and E-Commerce services for global metallurgic enterprises. Mysteel.Net, funded by Mysteel in 2002, is Mysteel's English website. In the first two years, I worked at the Overseas Department as an English Editor, managing the English website content, translating and editing Chinese industry news, etc. Meanwhile, I also participated in compilation of Daily Newsletters, Regular Reports, etc. After the first two years, I started to shift my focus to clients development to know more about clients and develop my interpersonal communication skills, while keeping some editing work every day. Since I joined the sales team, I have kept on the list of top 3 sales person at our department. Show less
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Ruihong Construction Co., Ltd.
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Sichuang, China
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Office Assistant
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Apr 2010 - Jul 2011
This is my first job after graduation. I work as an Office Assistant for the Project Department of this construction company, mainly dealing with some paper works. This is my first job after graduation. I work as an Office Assistant for the Project Department of this construction company, mainly dealing with some paper works.
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Education
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Massey University
Master Of Management, Marketing -
CCEL College of English
Academic English, A average -
Mianyang Normal University
Bachelor of Arts (B.A.), Business English