Experience

Marsh Bellofram

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Vice President Marketing & IT

  • Aug 2022 - Present

  -Enterprise Resource Planning - Next Update - Implementing Barcode Scanning capability to shipping receiving and organization of products in warehouse. - Phase 1 - Estimated savings of $100k Yearly.- Enterprise Resource Planning Software - Decreased workload to Customer Service, Shipping, and Accounts Receivable by working with outside resource team to automate shipping updates and minimizing total data entry input time. - Done. Payback over 50,000 yearly.- Cost analysis of products to right-size price to ensure ongoing profitability while working with distribution partners to maximize their revenue through long term customer commitments. Show less

• Director of Marketing & Information Services

  • Jul 2017 - Aug 2022

  Manage marketing communications functions as well as digital initiatives for 12 divisions under the parent Marsh Bellofram company.-Develop strategies for existing business units and onboard new divisions building go-to-market plans, analytics and CRM systems. - Plan Global CRM & Inbound Marketing Platforms after thorough RFI process with industry standards.- Contract Negotiation & Implementation after assessment- Salesforce & Pardot System Administration, On-boarding, and Training.- Planning & Implementing Company's First Digital and Social campaigns using Adwords & Paid Social Media Strategies.-Strategy Assessment and implementation- Custom Analytics Coding to analyze multiple inbound websites under divisions to streamline reporting to ELT-SEO Optimization of subsidiary websites after discussion with internal sales team & industry standard reporting tools.- Creation of Parent Company intra-marketing group to pool resources from sister companies to minimize onboarding time.-Implementation of UPC code from setup to facilitate increased customer order entry ease and receiving error reduction. -Creation of Contact/Lead point system to minimize sales downtime and prioritize leads. -Budget development and recategorization\creation of accounting codes to better identify divisional & department spend. Strategic budget reduction followed by rebuild of services post CoVid-Point person for all media coordination with local news, industry publications, and tradeshow events.-Fast Tracking of new corporate communications system cross-departmentally during CoVid19 to allow employees to quickly migrate to work from home model. -implementation of Stop, Stabilize, Grow initiative to reignite Sales/Marketing company functions. Show less



Oneida Hospitality Group

• Wholesale
• 1 - 100 Employee

• Director Digital & E-Commerce Marketing - Foodservice & Specialty

  • Sep 2016 - Sep 2017

  Manage digital presence of Foodservice & Specialty Business units in multi-channelOrganization. Development of Digital strategy including team development of brand equity pyramid for go to market action plan for Ecommerce & Social Media.• Management of Ecommerce Business goals across multiple web segments – 3rd Party / Amazon• Manage Digital presence across enterprise level web and social platforms• Leveraging Google Analytics for decision process to upgrade / target web presence leading to 20% traffic increase year over year.• Creation & management of social media channels using targeted audience analytics to maximize advertising/boost spend . Show less

• Product Manager

  • Sep 2015 - Oct 2016

  Manage dinnerware product line consisting of over 2,500 SKUs with full ownership of marketing collaterals, imagery, and final presentation.-Management of custom dinnerware program on all facets from initial requests, recommendations to final pricing structure delivered to sales.



The Homer Laughlin China Company

• Marketing Manager

  • Jul 2009 - Aug 2015

  Manage corporate marketing and communications functions, overseeing three brands of 4,000 products under the parent company. Direct brand management, advertising, PR, media relations, corporate positioning, product launches, social media, sales collateral and tradeshow marketing.-Manage all intellectual property in conjunction with company lawyers, including copyrights, trademarks and patents for HLC, Inc. and its three brands Kenilworth, Hall China and Homer Laughlin.-Marketing the popular Fiesta line, from more than one million labels per year to cut sheets to its Facebook presence.-Create and produce all marketing collateral, including catalogues, cut sheets, box labels, for a total of 4,000 product offerings across three different sub-companies and two different major market segments (food service and retail).-Point person for all media coordination with local news, national news and national segments.-Conceptualized and executed the rebranding of 140-year-old company to encompass all facets of production, including all relevant references to both Legal and Design. Show less

• Marketing Coordinator

  • Jan 2002 - Jul 2009

  Assisted the Marketing Manager with creation of sales literature, customer tracking, sales reports, photography and web design. Worked on the transition of old assests into digital format. Created spiff tracking and customer database programs still in use at the company today.



Proscout

• Tech Services Manager

  • Jan 2001 - Jan 2002

  Designed, beta-tested, and built PCs to accommodate custom video solutions for customers. Worked with developers to design and publish manual and guides for our software. On-site technical support to colleges and high schools for our video editing software. Tradeshow planning and setup for various technical expos. Designed, beta-tested, and built PCs to accommodate custom video solutions for customers. Worked with developers to design and publish manual and guides for our software. On-site technical support to colleges and high schools for our video editing software. Tradeshow planning and setup for various technical expos.



Office Depot

• United States
• Retail Office Equipment
• 700 & Above Employee

• Business Machine Manager

  • Jun 1998 - Jan 2001

  Sales, Trade Show Setup, Repair Sales, Trade Show Setup, Repair