Experience

RES Exhibit Services

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Aug 2022 - Present



EMA Design Automation

• United States
• Software Development
• 1 - 100 Employee

• Art Director

  • May 2013 - Jul 2022

  Led the design, development, launch, and promotion of EMA's international e-commerce site that brought in over $300,000 of sales in the first year. Planned and oversaw all aspects of photo shoots with Rochester area photographers. Utilized networking connections to help EMA develop strategic partnerships with companies providing products and services that are of benefit to EMA's customer base. Managed the design, layout, and printing of a 114 page promotional textbook that… Show more Led the design, development, launch, and promotion of EMA's international e-commerce site that brought in over $300,000 of sales in the first year. Planned and oversaw all aspects of photo shoots with Rochester area photographers. Utilized networking connections to help EMA develop strategic partnerships with companies providing products and services that are of benefit to EMA's customer base. Managed the design, layout, and printing of a 114 page promotional textbook that has generated thousands of sales leads and sold over 450 copies to date. Worked in Autodesk 3DS Max to create models and renderings of electronics engineering projects that would be physically impossible to photograph.

• Senior Graphic Designer

  • Oct 2012 - May 2013

  Managed implementation of the Cadence Design Systems, PTC, and Autodesk visual styles across multiple media channels. Generated integrated communications campaign concepts and executions for print and electronic media. Planned trade show event themes and designed supporting booth graphics that engaged attendees and increased lead acquisition. Partnered with company subject matter experts to create technical illustrations that helped communicate complex product concepts… Show more Managed implementation of the Cadence Design Systems, PTC, and Autodesk visual styles across multiple media channels. Generated integrated communications campaign concepts and executions for print and electronic media. Planned trade show event themes and designed supporting booth graphics that engaged attendees and increased lead acquisition. Partnered with company subject matter experts to create technical illustrations that helped communicate complex product concepts. Mentored graphic design staff to help them grow as designers and ensured their work met strategic and aesthetic goals.

• Graphic Designer

  • Nov 2007 - Oct 2012

  EMA was forming an in house marketing department and I joined the team to handle graphic design and art direction. I was responsible for maintaining corporate visual standards and taking care of all graphic needs for both print and electronic media. From print and banner ads to trade show graphics, collateral, and even a couple parking lot signs, I handled all aspects of the company's visual representation. Flash animated banner ads were popular at the time and an integrated print and digital… Show more EMA was forming an in house marketing department and I joined the team to handle graphic design and art direction. I was responsible for maintaining corporate visual standards and taking care of all graphic needs for both print and electronic media. From print and banner ads to trade show graphics, collateral, and even a couple parking lot signs, I handled all aspects of the company's visual representation. Flash animated banner ads were popular at the time and an integrated print and digital ad campaign brought me my first marketing performance award. Worked with local printers to handle all aspects of printed material production from price negotiation and artwork preparation, to proofing, press check, and delivery.



Antithesis Advertising

• United States
• Advertising Services

• Freelance Designer

  • Jun 2007 - Jul 2007

  A freelance position that involved creating print ads and a billboard for the University of Rochester Medical Center. Also worked on a website redesign for the Simon School of Business. A freelance position that involved creating print ads and a billboard for the University of Rochester Medical Center. Also worked on a website redesign for the Simon School of Business.



Adaptive Composites

• Composite Technician

  • 2005 - 2007

  A brief career detour to build custom offshore powerboats. I had always been fascinated by high performance boats, so when the opportunity came up to to build them, I headed to Ohio to give it a try. Growing up working with my hands allowed me to quickly start contributing in both the lamination and rigging departments. Designed and fabricated custom composite parts and worked with 3rd party fabricators to complete projects. Planned and executed the conversion of two closed canopy race boats… Show more A brief career detour to build custom offshore powerboats. I had always been fascinated by high performance boats, so when the opportunity came up to to build them, I headed to Ohio to give it a try. Growing up working with my hands allowed me to quickly start contributing in both the lamination and rigging departments. Designed and fabricated custom composite parts and worked with 3rd party fabricators to complete projects. Planned and executed the conversion of two closed canopy race boats into open cockpit pleasure boats. Show less A brief career detour to build custom offshore powerboats. I had always been fascinated by high performance boats, so when the opportunity came up to to build them, I headed to Ohio to give it a try. Growing up working with my hands allowed me to quickly start contributing in both the lamination and rigging departments. Designed and fabricated custom composite parts and worked with 3rd party fabricators to complete projects. Planned and executed the conversion of two closed canopy race boats… Show more A brief career detour to build custom offshore powerboats. I had always been fascinated by high performance boats, so when the opportunity came up to to build them, I headed to Ohio to give it a try. Growing up working with my hands allowed me to quickly start contributing in both the lamination and rigging departments. Designed and fabricated custom composite parts and worked with 3rd party fabricators to complete projects. Planned and executed the conversion of two closed canopy race boats into open cockpit pleasure boats. Show less



Frontline Advertising

• Rochester, New York Area

• Junior Art Director

  • 2004 - 2005

  Provided art direction and design services for clients such as WBZA Rochester, and the Rochester Regional Transit Service. Worked on redesigning the Rochester Colonial website. Provided art direction and design services for clients such as WBZA Rochester, and the Rochester Regional Transit Service. Worked on redesigning the Rochester Colonial website.



Flynn

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Designer

  • Jun 2003 - Aug 2003

  A freelance position to support the Martino Flynn creative department during the summer months. Worked on ad campaign concepts for Leki along with design and layout for the Finger Lakes Racetrack newsletter. A freelance position to support the Martino Flynn creative department during the summer months. Worked on ad campaign concepts for Leki along with design and layout for the Finger Lakes Racetrack newsletter.



Saatchi & Saatchi Rowland

• Fairport, NY

• Junior Art Director

  • 2001 - 2003

  My first agency job and a great opportunity to learn from the some of the most talented creatives in the Rochester area. I started as an intern helping out in both the creative and mechanical departments. When I was hired on full time, I continued helping whichever department needed assistance and got to assist and provide creative services for multiple different accounts. Under the tutelage of senior creatives, I provided art direction, graphic design, and pre-press services for clients… Show more My first agency job and a great opportunity to learn from the some of the most talented creatives in the Rochester area. I started as an intern helping out in both the creative and mechanical departments. When I was hired on full time, I continued helping whichever department needed assistance and got to assist and provide creative services for multiple different accounts. Under the tutelage of senior creatives, I provided art direction, graphic design, and pre-press services for clients including Kodak Professional, Bausch & Lomb, DuPont Lycra, and DuPont Agricultural. The Saatchi team also helped guide me through my first experiences planning and directing photo shoots. Show less My first agency job and a great opportunity to learn from the some of the most talented creatives in the Rochester area. I started as an intern helping out in both the creative and mechanical departments. When I was hired on full time, I continued helping whichever department needed assistance and got to assist and provide creative services for multiple different accounts. Under the tutelage of senior creatives, I provided art direction, graphic design, and pre-press services for clients… Show more My first agency job and a great opportunity to learn from the some of the most talented creatives in the Rochester area. I started as an intern helping out in both the creative and mechanical departments. When I was hired on full time, I continued helping whichever department needed assistance and got to assist and provide creative services for multiple different accounts. Under the tutelage of senior creatives, I provided art direction, graphic design, and pre-press services for clients including Kodak Professional, Bausch & Lomb, DuPont Lycra, and DuPont Agricultural. The Saatchi team also helped guide me through my first experiences planning and directing photo shoots. Show less