Rory Richardson

Director of Communications & Community Outreach at Bar-T
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area Contact Info

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Experience

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Director of Communications & Community Outreach
      • Jan 2012 - Present

      Gaithersburg, MD After being recruited to serve as the Manager of Communications and Community Outreach programs, I earned a promotion to the executive leadership team and my role grew to include leading all summer camp programs for this childcare provider serving 3,600 students annually across 35 locations. In this role, I lead the internal communications strategy to engage hundreds of employees across all locations and drive corporate social responsibility/outreach efforts with community groups… Show more After being recruited to serve as the Manager of Communications and Community Outreach programs, I earned a promotion to the executive leadership team and my role grew to include leading all summer camp programs for this childcare provider serving 3,600 students annually across 35 locations. In this role, I lead the internal communications strategy to engage hundreds of employees across all locations and drive corporate social responsibility/outreach efforts with community groups, schools, and government. I also spearhead crisis communications and direct all external communication across all digital and traditional channels (web, social media, PR/media, speech writing, newsletters, and advertising). To lead summer camp operations, I oversee an 11-person leadership team and 300+ summer staff across all 35 locations. I also manage more than 80 program surveys per year to drive continuous program improvement. DELIVERED RESULTS ► Oversee 12+ new program proposal submissions per year and secured nine new programs worth $3M in annual revenue to-date. ► Launched a Community Outreach Program that engages the public and supports our public relations initiatives. ► Developed emerging leaders within the organization as a trainer for the Emerging Leaders Program and new employee onboarding. ► Streamlined marketing and branding and increased visibility leading to solid YOY growth outpacing all targets. ► Led company into an untapped market, launching effective marketing campaigns across all marketing channels ahead of the launch. Show less

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Yoga Teacher
      • Jun 2021 - Present

      Gaithersburg, Maryland, United States Yoga asana (physical practice), pranayama (breathing), and dhyana (meditation) instruction with a focus on building physical, mental, and emotional and strength and flexibility, stress reduction, and cultivating holistic lifestyle.

    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Civic Action Programs Analyst
      • Jan 2010 - Dec 2011

      In 2009, I was promoted to help launch the new Civic Actions Program and department at Sanofi-Aventis. In this role, I created the end-to-end internal communication strategies, leveraging data analytics to optimize resource allocation to gain support and buy-in from the 14K-employee organization. This included engaging internally and externally on industry-related issues while leading outreach and communication support for lobbying in Congress. I also: ► Cultivated a grassroots… Show more In 2009, I was promoted to help launch the new Civic Actions Program and department at Sanofi-Aventis. In this role, I created the end-to-end internal communication strategies, leveraging data analytics to optimize resource allocation to gain support and buy-in from the 14K-employee organization. This included engaging internally and externally on industry-related issues while leading outreach and communication support for lobbying in Congress. I also: ► Cultivated a grassroots advocacy program that gathered nationwide support. ► Redesigned the branding and marketing programs to refresh the message. ► Overhauled the website and marketing materials for Sanofi’s political action committee (PAC), creating engaging content and marketing strategies to gain employee buy-in and support.

    • International Public Affairs Coordinator
      • Mar 2006 - Dec 2009

      I initially joined Sanofi-Aventis as an executive assistant before quickly earning a promotion to international public affairs. In this role, I worked to standardize and streamline public affairs efforts for domestic and international pharmaceutical programs across the US, Middle East, Latin America, and Asia. I also led research for international intellectual property policies and patent life spans to ensure compliance with international patent law.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Research Associate with the Corporate Leadership Council
      • Apr 2005 - Dec 2005

      •Arranged networking discussions to facilitate dialogue of mutual interest between Corporate Executive Board members and industry experts. •Compiled analysis of research findings in the form of research reports. •Conducted secondary research to address strategic challenges to our members •Research Concentration: Women and Diversity in the Workplace

Education

  • Elon University
    Bachelor of Arts - BA, International Studies & Public Administration
    2000 - 2004

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