Associate Director of Digital Marketing

• Jan 2023 - Present

Digital Marketing Lead

• Jul 2016 - Jan 2023

Working and managing different facets of Digital Marketing like Search Engine Marketings (SEM), Search Engine Optimization (SEO), Social Media Marketing, Mobile App Marketing, to name a few.Technical Knowledge:• SEO (On-Page & Off-Page Optimization)• PPC (Google AdWords, Facebook, LinkedIn, Bing Ads) (Advanced Search & Advanced Display)• SMO/SMM• Mobile App Marketing• SEO Copywriting: Worked as a Content Writer for several projects and has good hands in SEO copywriting, technical writing, etc. Also titled as an Expert Author from Ezine Articles.• Conversion Optimization & Marketing• Email Marketing• Facebook Marketing• LinkedIn Marketing• Affiliate Marketing (ShareASale, LinkConnector, etc.)• Local Search Marketing• Link Building Strategies like Video Marketing, Infographic Marketing, Web 2.0, Link Wheel, Link Baiting, Blogging, Article Marketing, Social Networking, etc.• Google Products such as Google Analytics, Webmaster Tools, Google AdWords, etc.• Google Analytics goal setting and enhancement, Goal Funnel Creation, and in-page analytics implementation.• Landing Page Optimization• Worked on CMS like WordPress, mojoPortal, HTML, XML, CSS & PHP.Additional Skill Set:• Worked on CRMs like Salesforce, ZohoCRM & SugarCRM• Proposal Development & Project Plan Creation• Project Management while coordinating with developers & designers• NeedTagger Campaign Creation and Marketing• Newsletter Creation and Marketing (Contactology, Constant Contact, etc.)• Worked on Project Search Portals like Craigslist, Elance, Odesk, etc. Show less

Sr. Internet Marketing Executive

• Apr 2014 - Jul 2016

Technical Knowledge:• SEO (On-Page & Off-Page Optimization)• PPC (Google AdWords, Facebook, LinkedIn, Bing Ads)• SMO/SMM• Mobile App Marketing• SEO Copywriting: Worked as a Content Writer for several projects and has good hands in SEO copywriting, technical writing, etc. Also titled as an Expert Author from Ezine Articles.• Conversion Optimization & Marketing• Email Marketing• Facebook Marketing• LinkedIn Marketing• Affiliate Marketing (ShareASale, LinkConnector, etc.)• Local Search Marketing• Link Building Strategies like Video Marketing, Infographic Marketing, Web 2.0, Link Wheel, Link Baiting, Blogging, Article Marketing, Social Networking, etc.• Google Products such as Google Analytics, Webmaster Tools, Google AdWords, etc.• Google Analytics goal setting and enhancement, Goal Funnel Creation and in-page analytics implementation.• Landing Page Optimization• Worked on CMS like WordPress, mojoPortal, HTML, XML, CSS & PHP.Additional Skill Set:• Worked on CRMs like Salesforce & SugarCRM• Proposal Development & Project Plan Creation• Project Management while coordinating with developers & designers• NeedTagger Campaign Creation and Marketing• Newsletter Creation and Marketing (Contactology, Constant Contact, etc.)• Worked on Project Search Portals like Craigslist, Elance, Odesk, etc. Strengths:• Ability to analyze and synthesize complex data elements; ability to problem-solve and think strategically.• Able to work effectively in a collaborative work environment or individually.• Strong interpersonal, written and verbal communication skills.• Highly motivated, creative and goal-oriented with an eagerness to exceed objectives and take on more responsibilities. Show less

Internet Marketing Executive

• Aug 2010 - Mar 2014

Technical Knowledge:• SEO (On-Page & Off-Page Optimization)• SMO/SMM• Mobile App Marketing• SEO Copywriting: Worked as a Content Writer for several projects and has good hands in SEO copywriting, technical writing, etc. Also titled as an Expert Author from Ezine Articles.• PPC (More focused on keyword research, campaign creation and ad copy writing)• Conversion Optimization & Marketing• Email Marketing• Facebook Marketing• LinkedIn Marketing• Local Search Marketing• Link Building Strategies like Video Marketing, Infographic Marketing, Web 2.0, Link Wheel, Link Baiting, Blogging, Article Marketing, Social Networking, etc.• Google Products such as Google Analytics, Webmaster Tools, Google Adwords, etc.• Google Analytics goal setting and enhancement, Goal Funnel Creation and in-page analytics implementation.• Worked on eCommerces like Magento, Shopify and CMSs like WordPress, mojoPortal.Additional Skill Set:• Proposal Development & Project Plan Creation• Project Management while coordinating with developers & designers• NeedTagger Campaign Creation and Marketing• Newsletter Creation and Marketing through Contactology.• Worked on Project search portals like Elance, Odesk, etc. Strengths:• Ability to analyze and synthesize complex data elements; ability to problem-solve and think strategically.• Able to work effectively in a collaborative work environment or individually.• Strong interpersonal, written and verbal communication skills.• Highly motivated, creative and goal-oriented with an eagerness to exceed objectives and take on more responsibilities.• Displayed admirable team and leadership skills.• Demonstrated competitiveness working under pressure, detail-oriented, and self-disciplined. Show less

Associate Director of Digital Marketing

• Jan 2023 - Present

Digital Marketing Lead

• Mar 2019 - Jan 2023

Search Engine Optimizer

• Jan 2010 - Jun 2010

Search Engine Optimizer • SEO (On page and Off page optimization) • SEO Copywriting for the website content and Marketing materials like articles, press releases, etc. Selected Achievements: • Improved Google PageRank • Increased targeted traffic • Enhanced goal conversions • Improved organic traffic Search Engine Optimizer • SEO (On page and Off page optimization) • SEO Copywriting for the website content and Marketing materials like articles, press releases, etc. Selected Achievements: • Improved Google PageRank • Increased targeted traffic • Enhanced goal conversions • Improved organic traffic