Heather Vacca
Director of Marketing at Key Software Systems- Claim this Profile
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Bio
Experience
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Key Software Systems
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Director of Marketing
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Nov 2013 - Present
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Marketing
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Nov 2013 - Nov 2013
• Budget all advertising and marketing for courier software management business specializing in integrated courier software and logistics solutions• Responsible for implementing all marketing and advertising strategies• Design as well as work with graphic designers to create website enhancement and direct media layouts• Draft the content for website, print and printed materials (brochures etc.)• Represent company interests with local business leaders and Chambers of Commerce at business development events and trade shows
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Marketing Coordinator
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Mar 2001 - Nov 2012
• Budget all advertising and marketing for full service passenger ferry business, specializing in Commuter Travel, Sporting, Special Events and Travel.• Prepare media plans for yearly and monthly advertising calendars – allocate money, choose media type, and ads, as well as ad placement (size etc.)• Responsible for implementing all marketing and advertising strategies for Commuter Travel, Sporting & Special Events as well as promotions• Develop relationships and coordinate advertising with radio stations, local business, TV, and Web for giveaways and promotions• Design as well as work with graphic designers to create directed media layouts• Draft the special event content – website, print and radio ads, schedules and other printed materials • Represent company interests with local business leaders and Chambers of Commerce at business development events and trade shows • Coordinate cross sponsorships – with local businesses and charitable organizations• Promote cross marketing with hotels and other travel organizations
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Tiffany & Co.
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United States
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Sales Associate
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2000 - 2000
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Education
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West Virginia University
BS, Journalism -
ocean township high school