Experience

Doblin

• United States
• Design Services
• 1 - 100 Employee

• Innovation + Design Strategy Manager

  • May 2021 - Present



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Engagement Manager

  • May 2021 - Present

• Senior Consultant

  • Sep 2019 - May 2021



Texas McCombs School of Business

• United States
• Higher Education
• 700 & Above Employee

• MBA Class of 2019

  • Aug 2017 - May 2019



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Summer Associate

  • Jun 2018 - Aug 2018



VIOLET GREY

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Program Manager

  • Jan 2016 - Jul 2017

  Oversaw and planned daily operations for all content and commerce campaigns; resulted in over $4MM annual revenue; worked cross-departmentally with design, editorial, marketing, merchandising, and brand teams Analyzed company’s processes and organizational structure, resulted in company reorganization into flat management structure to increase efficiency, communication, and identify owners across the company Created operational roadmap for strategic partnership with major retailer; expected to increase revenue by 150% in first year Launched company’s first advertising revenue channel via direct mail; new channel contributed to 30% of quarterly revenue and increased unique site visitors by 50% Show less

• Program Manager

  • Sep 2015 - Jan 2016

  Forecasted and oversaw the department’s yearly $1MM budget for special projects and daily business initiatives, such as nation wide exclusive campaigns for luxury brands (CHANEL, Tom Ford, Dior, and others) Implemented department’s time management process for 12 employees comprised of art designers, producers, and editors; decreased average project timeline by 30% Streamlined workflow between multiple departments in order to decrease time required to publish new content by 50%



Thirty Seconds To Mars

• Greater Los Angeles Area

• Ecommerce Manager (Consultant)

  • Dec 2014 - Jul 2015

  •Head of Marketing and Operations for THIRTY SECONDS TO MARS' ecommerce store, selling both domestically and internationally •Restructured all departments within the company to provide better guidelines for daily business operations and foundation for the company to scale in the future •Launched stores’ first e-mail program yielding 25% open rate with segmented lists resulting in 2-3x increase in sales and visitors •Reduced Shipwire warehouse costs by creating campaigns around stale inventory and changing the receiving of SKUs to cut costs •Introduced new vendors as well as maintaining current vendor relations for marketing, operations, and merchandising •Provided roadmap to upgrade ecommerce platform for an upgraded customer experience from initial visit to receiving of good(s) Show less



Hautelook

• Greater Los Angeles Area

• Marketing Project Manager (Consultant)

  • Sep 2014 - Nov 2014

  - Plan, present, and execute to external brands (such as Kate Spade, Toms, and Kenneth Cole) the marketing plan for the daily sales to make sure we keep the proper aesthetic of both brands and set proper goals. - Plan marketing assets involved with daily sales on Hautelook.com and Nordstrom Rack - Marketing lead to work cross-departmentally for strategy and execution for Holiday 2014 (Black Friday and Cyber Monday) for Nordstrom Rack and Hautelook - Plan, present, and execute to external brands (such as Kate Spade, Toms, and Kenneth Cole) the marketing plan for the daily sales to make sure we keep the proper aesthetic of both brands and set proper goals. - Plan marketing assets involved with daily sales on Hautelook.com and Nordstrom Rack - Marketing lead to work cross-departmentally for strategy and execution for Holiday 2014 (Black Friday and Cyber Monday) for Nordstrom Rack and Hautelook



BeachMint

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Product Manager

  • Mar 2014 - Aug 2014

  - Built out custom features to help scale our customer care team as well as better serve our customers. Developing initial product specifications and supervising development timeline. Maintaining critical relationship between internal engineers and vendor's engineers.- Managed product development cycles through to launch. Worked daily with engineering, quality assurance and customer support teams through JIRA

• Marketing and Operations Manager

  • Sep 2011 - May 2014

  •Created a new position and team to turn around the way the company manages product launches and executes heavy promotional campaigns to meet aggressive sales goals for each month in every mint.•Product manager for the marketing team working alongside the product development team to create solutions that increase productivity and provide a better customer experience•Managed the customer experience once a person arrives on our website, via e-mail or organically (JewelMint, StyleMint, ShoeMint, and IntiMint).•Project manager between the marketing team, development team, content team, and the merchandising team to help complete such tasks as new website features, product launches, promotions and various other projects.•Built a social community with marketing team and acquisition team for each store’s website, creating an environment for customers to get involved with the brand•Implemented and managed early analytics for the operations department to help forecast the roadmap for the operations and customer care department to help launch the customer care teams for BeautyMint, ShoeMint, IntiMint, and HomeMint •Team worked in a fast paced environment, especially around solving website and promotional issues Show less

• Manager of Customer Care

  • Sep 2010 - Sep 2011

  - Launched BeachMint’s customer care department from the ground up- Maintained an A- Rating with the Better Business Bureau - Hired and trained customer care teams for JewelMint and StyleMint- Established department policies and procedures for return policies, FAQs, and workflow- Communicated directly with the customers to help understand the consumer’s mindset leading to collaborations with the marketing team to employ strategy on the consumer mindset



Guthy|Renker

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing Associate

  • Mar 2010 - Sep 2010

  Direct Marketing- Work on both retention and acquisition sides of the marketing team for all brands, most notably Proactiv Skin Care and Cindy Crawford's Meaningful Beauty. Planning and Deployment- Support Marketing Director with planning and deployment of digital and traditional new business campaigns. Help manage large campaigns sizes for each brand, each month. Critical Analysis- Analyze performance of campaign tests with COGNOS and DREAM to identify learning points and areas of improvement such as response rate and sales. Innovation- Created cost saving ideas by preparing competitive analysis report and identifying new customer outreach initiatives on the Proactiv website. Show less



Direct Marketing Educational Foundation, Associate

• Greater Los Angeles Area

• Associate

  • Sep 2009 - Sep 2010

  Next Generation Leaders is a unique 12 month rotational program that provides recent graduates with exceptional training in multichannel direct marketing through several assignments at direct/interactive companies in the field. The 2009-2010 Los Angeles Rotation Companies: - DirecTV - Guthy-Renker, LLC Background Info: Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Since its founding, students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Show less



DIRECTV

• Marketing Associate

  • Sep 2009 - Mar 2010

  Circular Campaigns- Prepared and deployed circular campaigns in every major national newspaper each week during February and March 2010. Forecasting and Analysis- Supported VP-Marketing to create individual campaign forecasts to align department goals. Prepared weekly analysis of all Direct Marketing campaigns to highlight highs and lows of the week. Able to analyze each test which was run in each division and learn new information on each test using COGNOS to measure results. Created a competitive analysis library to keep track of competitors' ads and promotions. New Business- Created proposal for new business opportunities within the mobile marketing spectrum for DirecTV. NSA Agreement- Gathered paperwork and proposal for a Negotiated Service Agreement with the United States Postal Service Show less



Mindshare, Planning Intern

• Engagement Management Intern

  • May 2008 - Aug 2008

  Market Research- Collaborated with a team on the THQ, AMPM/ARCO, Nature Made Vitamins accounts by researching and preparing reports to advise client how to best strengthen their brand through media. Researched through multiple databases (Nielsen, ComScore, Stradegy TNS, Galaxy, MRI), in order to prepare reports (competitive analysis, site overviews, position analysis, bi monthly reports) for company and clients. Set-up and Planning- Presented RFPs and new business proposals to company representatives and assisted with selecting favorable media plans. Ad Giants; Supported VP of Engagement Management to maintain client relationships and portfolio management. Ad Design-Prepared clients for launch of websites using Quark Xpress & Adobe Photo Shop to ensure clients' advertising assets are properly streamlined with the system. Show less



USC Office of Admissions

• Student Worker

  • Aug 2005 - May 2007



INX

• Intern

  • May 2005 - Aug 2005