Country Manager

• Jan 2023 - Present

Setting up brown field refractory castable manufacturing plants - Worked with European OEM during design & development of plant engineering - Worked on Sourcing & procurement of plant's machineries - Worked on setting up the laboratory for refractory testing - Successfully completed the plant construction including civil, mechanical & electrical work - Setup refractory raw material procurement supply chain - Human resource & team development

AVP - Marketing Sales & Services

• Jun 2022 - Dec 2022

- Introduce "alfran" into Indian market- Formulation & execution of Go-To-Market strategy - Roll out alfran's patented shotcreting technology in Indian market

Dy General Manager - Marketing & Sales, Iron & Steel and Cement-South

• Aug 2018 - Jun 2022

- Responsible for Business growth in Iron & Steel and Cement Segment - GO-To Market Strategy, New Business Development, Result oriented, Team Building- Refractory Solutions for Steel industry; worked with Special alloy steel & stainless steel refining unit to develop business in steel segment for LF, EAF/EOF, AOD & Tundish- Motivate and guide sales team to achieve and exceed the annual business sales plan- Worked with customer to improve refractory maintenance schedule & HSE with the help of dry gunning & shotcreting - a mechanized repair solutions for Blast Furnace, Ladles, Torpedo, Cement Pre-heater & cooler. Show less

Sr. Manager - Marketing & Sales (Iron & Steel)

• Jul 2015 - Jul 2018

- Responsible for refractory business growth in South India in Iron & Steel Segment- Developed blast furnace trough (runner) business by converting conventional cast-house iron runner into pool type runner which helped JSW Salem, Kirloskar Ferrous, SLR Metaliks, Srikalahasthi Pipes not only enhance the productivity (lower the cost, specific refractory consumption etc) but also increase the safety of the people works at cast-house floor. Provided 24 x 7 hrs technical services to ensure that new pool type runner yield the required result- Developed & improved Taphole clay (mudgun mass) & grouting business- Won BEST SUPPLIER AWARD from JSW Steel (Salem Works) in 2016- Technical marketing to promote basic refractory for steel making such as Steel Ladle, BOF, EAF, EOF, Tundish, Reheating furnace, conducted gunning trial for EOF & EAF furnace- Worked with R&D and Application team to introduce Robotic Shotcreting solution (wet gunning) for Blast Furnace stack repair in South India market for the first time and successfully achieved significant market share within two years. Show less

Head - Sales and Marketing

• Nov 2014 - May 2015

• Set up annual business plan & strategy to meet or exceed the target for four business verticals – Raw materials, Refractory, Metals & Product for metal industry • Developed new supplier base in China & customer base in India, Dubai, Africa & Oman • Special focus on development of RH Degasser & Magnesia Carbon bricks refractory business for steel ladle, BOF, EAF in India • Build a solid team to achieve the business goals • Set up annual business plan & strategy to meet or exceed the target for four business verticals – Raw materials, Refractory, Metals & Product for metal industry • Developed new supplier base in China & customer base in India, Dubai, Africa & Oman • Special focus on development of RH Degasser & Magnesia Carbon bricks refractory business for steel ladle, BOF, EAF in India • Build a solid team to achieve the business goals

Dy. Manager - Sales & Market Development

• Oct 2012 - Oct 2014

• Achieve sales, premium target for coated steel products in Andhra Pradesh region • Manage Customer relationship with old & new• Develop market for coated steel products (Door & Window Frame, Metal Jacketting, packaging etc) in Andhra Pradesh region • Drive product specification activities in Andhra Pradesh region• Ensure excellent customer relations and good rapport with competitors• Handle technical queries & customer’s complaint effectively• People Development – to increase the competency levels of team members• Negotiate and conclude contracts with customers• Collect relevant market information from external interactions and exchange with relevant key internal relationships. Show less

Asst Manager - Sales(Coated Steel)

• Apr 2010 - Sep 2012

• Develop market for coated steel products in Andhra Pradesh & Telangana region• Drive product specification activities in Andhra Pradesh region• Ensure excellent customer relations and good rapport with competitors• Develop New market for Product Application• Establish and develop network of consultants/Architect and Influencers.• Decide and implement action plan in order to develop market for ZINCALUME(R) steel & COLORBOND(R) steel products• Maintain & Grow Client Relation• Making technical presentations to key customers / influencers• Tracking upcoming projects and enquiries; capturing the same in data bank. Show less

Sr. Executive - Sales(Coated Steel)

• Dec 2008 - Mar 2010

• Achieve sales, premium target for coated steel products in Maharashtra region• Manage Customer relationship with old & new with special responsibilities of internal customer• Develop market for coated steel products in Maharashtra region• Drive product specification activities in western India region

Manager - Marketing

• Aug 2007 - Nov 2008

• Developed new customers in cement, glass, iron and steel industry • Built log term favorable business relationship with suppliers & customers • Won USD 1mn order from ArcelorMittal Burns Harbor & delivered within TAT • Developed five new international clients - ArcelorMittal USA-Burns Harbor, ArcelorMittal Metaver, Karcement, Egypt Iron & Steel & PT Ispat Indo in ten months, enhancing the revenue by 25% • Won 2 major orders worth USD .47mn through participation in international tenders in just 3 months • Re-negotiated cost & price setting systems covering measures and parameters, ensuring accuracy and reliability, thus attaining a consistent raise of 5-10% in profitability • Developing a secure and responsible supply base capable of meeting current and future business needs in terms of quality, delivery, cost, quantity and service • Coordinated with a wide network of suppliers to provide products that meet customers’ requirements and monitored progress to ensure on-time deliveries with a saving of 1%-5% for refractory business • Worked closely with major clients from USA, Kazakhstan, Ukraine, Egypt and Indonesia to strengthen the business, resulting in enhancing the turnover by 25% • Sourced industrial products from the global manufacturing hub-China, reducing the input cost by 5% - 20% and sold them in other countries like Algeria, Kazakhstan, Ukraine, México, Brazil and USA • Handled a team of four Chinese employees engaged in trading business resulting in a turnover increase by 25% • Initiated a relationship with around 15 big refractory manufacturers across China that helped in getting better prices, payment terms & deliveries • Met a client’s need of change in a design that could never be attempted before, coordinating with all the concerned, returning a solution that also exceeded on quality parameters, in 45 days time Show less

Dy Manager - Marketing

• Jun 2006 - Aug 2007

• Stationed at 10,000 ton/month magnesia carbon bricks manufacturing plant, worked with production, R&D, design & engineering, logistics and area sales manages located all over the world to execute the day to day order • Managed internal and external customer requirements to ensure their business needs are met• Collaborated with Business Planning to ensure accurate order entry and updates, prompt product flow and on-time delivery • Acted as front-line communicator between customers, manufacturing and shipping on service inquires • Collaborated with Marketing and Treasury to ensure appropriate application and resolution of monetary issues, such as correct product pricing, payment and unauthorized deductions• Prepared projected monthly sales and monthly/quarterly sales analysis report.• Prepared sales forecast and achievement plan• Reviewed enquires and prepared complete offer including drawing, bill of material product data sheet and material safety data sheet• Timely resolved customer queries/ complaints and maintaining database• Provided technical support and various guidelines to draftsman to prepare working lining of different furnace drawing• Handle a team 4 Chinese members to expedite the work• ISO documents, arranged SGS inspection and ensured just-in time delivery Show less

Graduate Engineering Trainee

• Dec 2006 - May 2007

Engineer

• Jun 2005 - May 2006