Experience

White Pants Agency

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jun 2014 - Present

  Dallas/Fort Worth Area White Pants Agency offers professional digital and social media services. The White Pants Agency is a team of imaginative iconoclasts with the means to calculatedly disrupt tradition. We were born digital with social in our design. Creativity is our essence but science is our trade. As a founding partner at White Pants I lead strategy for the agency and our clients.



American Advertising Federation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member: Digital Chair

  • Oct 2020 - Present

  Dallas, Texas, United States



Central Track

• United States
• Online Media
• 1 - 100 Employee

• Strategic Advisor, Investor

  • Jun 2016 - Present

  Dallas/Fort Worth Area Central Track is Dallas' online alternative. I assist the Central Track team with strategic digital marketing direction, sales strategy and product development. Central Track represents the sub culture, early adopter, music scene and all that is unique about North Texas. Check out the new CentralTrack.com and stay tuned for a series product drops that will change the Dallas media landscape forever.



Splash Media

• Advertising Services
• 1 - 100 Employee

• Director of Strategy

  • Jun 2013 - Sep 2014

  Addison, Texas As the Director of Strategy I served on the executive leadership team. My focus at Splash was managing or assisting the following departments: data science, strategy, paid media, new business, agency marketing and operations.



wayvs

• Online Audio and Video Media

• Cofounder

  • 2013 - 2014

  Dallas/Fort Worth Area My colleagues and I started wayvs to connect the digital culture while bringing news and resources to digital marketers. www.wayvs.com | @wayvs



The Integer Group

• United States
• Advertising Services
• 400 - 500 Employee

• Digital & Social Media Strategist

  • Jan 2012 - Jun 2013

  Dallas/Fort Worth Area Social media strategist for: 7-Eleven Slurpee Nutella LaLa Lone Star Steakhouse Texas Land & Cattle FedEx Office I pitched and won social media for the accounts above. As the social media strategist at Integer, I was the voice of the digital consumer. I have a deep understanding of social media with an expertise at the strategic, managerial and execution level. At Integer, I was a blend of digital strategist, social platform expert, data analyst, interactive… Show more Social media strategist for: 7-Eleven Slurpee Nutella LaLa Lone Star Steakhouse Texas Land & Cattle FedEx Office I pitched and won social media for the accounts above. As the social media strategist at Integer, I was the voice of the digital consumer. I have a deep understanding of social media with an expertise at the strategic, managerial and execution level. At Integer, I was a blend of digital strategist, social platform expert, data analyst, interactive marketer and the pitch teams best friend. Show less



Mary Kay Global

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Social Media Manager

  • 2011 - 2012

  Addison Texas Consumer Marketing - Digital Social Media Manager: I specialized in strategy, process and execution for all social media endeavors at Mary Kay.



Anderson Trail

• Marketing Manager

  • Jan 2009 - 2011

  Dallas/Fort Worth Area Shopper Marketing - Digital/Promotion Marketing Manager: I led new business strategy, social promotions and social strategy for Anderson Trail's uniquely soft granola.



Boy Scouts of America

• United States
• Civic and Social Organizations
• 700 & Above Employee

• Eagle Scout

  • 1999 - 1999