John Helliwell
Head of Marketing at Trustonic- Claim this Profile
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Peter Stephens
Great job spearheading the launch of a new brand for Bullitt and bringing the company along for the journey. Dedicated, creative, organised, experienced and a good leader. Great at getting the organisation to support the effort and build internal enthusiasm. Partners working well with John too.
Daniel Macaulay
Experienced, visionary, decisive, and invariably; a pleasure to work with. John is one of the most well rounded marketing directors that we've had the privilege of working with over the years. A master of bring large and often complex new projects to life. His core marketing instincts are second to none and his tenacity is something to behold. A rare talent and very highly recommended by us at Brandwave.
Peter Stephens
Great job spearheading the launch of a new brand for Bullitt and bringing the company along for the journey. Dedicated, creative, organised, experienced and a good leader. Great at getting the organisation to support the effort and build internal enthusiasm. Partners working well with John too.
Daniel Macaulay
Experienced, visionary, decisive, and invariably; a pleasure to work with. John is one of the most well rounded marketing directors that we've had the privilege of working with over the years. A master of bring large and often complex new projects to life. His core marketing instincts are second to none and his tenacity is something to behold. A rare talent and very highly recommended by us at Brandwave.
Peter Stephens
Great job spearheading the launch of a new brand for Bullitt and bringing the company along for the journey. Dedicated, creative, organised, experienced and a good leader. Great at getting the organisation to support the effort and build internal enthusiasm. Partners working well with John too.
Daniel Macaulay
Experienced, visionary, decisive, and invariably; a pleasure to work with. John is one of the most well rounded marketing directors that we've had the privilege of working with over the years. A master of bring large and often complex new projects to life. His core marketing instincts are second to none and his tenacity is something to behold. A rare talent and very highly recommended by us at Brandwave.
Peter Stephens
Great job spearheading the launch of a new brand for Bullitt and bringing the company along for the journey. Dedicated, creative, organised, experienced and a good leader. Great at getting the organisation to support the effort and build internal enthusiasm. Partners working well with John too.
Daniel Macaulay
Experienced, visionary, decisive, and invariably; a pleasure to work with. John is one of the most well rounded marketing directors that we've had the privilege of working with over the years. A master of bring large and often complex new projects to life. His core marketing instincts are second to none and his tenacity is something to behold. A rare talent and very highly recommended by us at Brandwave.
Experience
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Trustonic
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United Kingdom
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Computer and Network Security
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1 - 100 Employee
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Head of Marketing
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Apr 2023 - Present
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Senior Product Marketing Manager
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Mar 2022 - Jun 2023
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Constructionline
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United Kingdom
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Construction
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1 - 100 Employee
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Senior Product Marketing Manager
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May 2021 - Mar 2022
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Rich Interactive
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Advocacy content creator
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Oct 2018 - May 2021
Over the last two decades Rich Interactive have perfected the art of tech storytelling, servicing the demand for digital content as a powerful tool to motivate change. In the last 12 months they have produced over 200 projects, which includes more than 400 interviews with the C-Suite down and locations around the globe from the USA to the UAE. My role is to help identify, shape and produce those stories to bring them to life, with a commercial gain in return. Rich Interactive's ethos is to work closely and collaboratively with their customers and their Partners, to create stories that stay in the minds of clients and prompt them to action. Show less
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Bullitt Group Ltd
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Senior Brand Marketing Manager - Land Rover Explore : The Outdoor Phone
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May 2017 - Oct 2018
Bullitt Group ($200 mil turnover, 170 employees) builds mobile phones for niche audiences, audiences not well served by the mainstream phone companies. Appointed to define, develop and deliver the global end to end marketing strategy for a new brand identity, Land Rover Explore : The Outdoor Phone, and to deliver on a $XX m revenue target Achievements: • Developed effective segmented omnichannel marketing program and managed all aspects of a multimillion $ budget • Created new research programs to ensure audience insight was at the heart of any decisions. Led to change in both price and volume forecast • Successfully launched across multiple territories with priority retailers and carrier partners (a first for Bullitt). Lead to the most successful new product launch in the company’s history • Briefed and/or created all content for channel, digital, social, print, POS. Highly engaging with industry-leading metrics on video completions, click through and open rates. • Developed and delivered a micro influencer strategy gaining significant, cost-effective, targeted reach of over 3.5 mil potential buyers Show less
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Motorola Solutions
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United States
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Telecommunications
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700 & Above Employee
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Senior Product Marketing Manager
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Oct 2008 - May 2017
Motorola Solutions ($6.3 bil turnover, 15,000 employees) builds communications solutions for governments and commercial organisations. Appointed to manage the launch plans for new strategically important hardware and SaaS software products. Achievements: • Created global launch strategy for new a new brand of smartphone software solutions, a strategically important market space for the brand, leading to Motorola taking majority market share • At a senior level, developed brand marketing messaging to manage difficult revenue crossover as customers change their technology mix from legacy platforms • Created brand stories and assets that moved the product and brand image of Motorola Solutions from legacy technology to forward-thinking software and solutions focus. High engagement rates on LinkedIn and other owned channels • Established strong links with the GTM functions to ensure they evangelised the products in the right way Show less
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Freelance Marketing Consultant
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Aug 2007 - Sep 2008
Accomplishments: • Pitch ideation for the launch event of Adidas’s sponsorship of the 2012 Olympics. Led to agency winning the event business, and a new client • Idea generation for pitch for video game launches for THQ. Led to significant business win for the agency. • Instrumental in winning a multimillion-dollar pitch for Nokia Siemens Networks stand & hospitality at Mobile World Congress 2008. Accomplishments: • Pitch ideation for the launch event of Adidas’s sponsorship of the 2012 Olympics. Led to agency winning the event business, and a new client • Idea generation for pitch for video game launches for THQ. Led to significant business win for the agency. • Instrumental in winning a multimillion-dollar pitch for Nokia Siemens Networks stand & hospitality at Mobile World Congress 2008.
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Motorola Mobility (a Lenovo Company)
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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DIRECTOR
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May 2006 - Aug 2007
PARTNERSHIPS & SPONSORSHIPS, MotorolaWorking for the Mobile Device Business with global responsibility, reporting to the global head of marketing. Promoted to maximise the brand, sell through and 360 marketing opportunities from Motorola's key sponsorships and partnershipsResponsibilities:Define, negotiate and implement the 3 year plans for Maria Sharapova , Shaun White, and Burton Snowboards sponsorshipBuild credible, authentic, marketing programs with web, PR, media, and sell through activities as a ground stone for regional activationOngoing commercial management of athletes and partners to maximize the return on Motorola's investmentAccomplishments to dateLaunched Product Red in USA with Sprint. Saw uplift in product mix from 18% to 35% during promotional period with sell through exceeding supply.Launched Pink Razr in Russia with Maria Sharapova Limited edition handset. Saw $30 per box incremental margin for 12,000 unit sales over 8 week sale Show less
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Global Category Marketing
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Sep 2005 - May 2006
CATEGORY MARKETING - Active Lifestyles and Entertainment, MotorolaA key post in a new strategic marketing department that aimed to create consumer focused products & experiences and build the brand into the productResponsibilities:Category Strategy - Define what the Active Lifestyles and Entertainment category stands for and how Motorola delivers to it from a marketing perspectiveCategory Planning - define the marketing plans alongside assisting the product teams to define the product roadmap (reflecting regional requirements)Co-ordinate global and regional implementation - guide and facilitate regional marketing teams to ensure coherent marketing and product programs that build the category and the Motorola brandAccomplishments:Management sign off on marketing plans around active lifestyle product roadmap including marketing plans for running and snowboardingStructured a deal between Motorola and Rodale publishing for running focused devices leading to soft launch during NY marathonWorked with senior leaders to re-structure the team to become more focused around product launches leading to promotion to director of partnerships and sponsorships Show less
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Motorola Mobility (a Lenovo Company)
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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TECHNICAL MARKETING MANAGER
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Jan 2000 - Jan 2003
Presenting and combining individual products as single customer solutions to provide new business development opportunities Selecting technology demonstrations to be used to promote Motorola's leadership Instrumental role in all products demonstrated at GSM World Congress and CeBIT Presenting and combining individual products as single customer solutions to provide new business development opportunities Selecting technology demonstrations to be used to promote Motorola's leadership Instrumental role in all products demonstrated at GSM World Congress and CeBIT
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BUSINESS DEVELOPMENT MANAGER
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Jan 1999 - Jan 2000
Defined and led a new division identifying and targeting new and existing market sectors to launch new ranges of products and solutions Restructured sales team to enhance efficiency and managed a bespoke training and development program within the department Responsible for the successful development and implementation of an e-commerce strategy Led team - all aspects of operational performance and relationship management SUMMARY OF SIGNIFICANT PREVIOUS POSTS Defined and led a new division identifying and targeting new and existing market sectors to launch new ranges of products and solutions Restructured sales team to enhance efficiency and managed a bespoke training and development program within the department Responsible for the successful development and implementation of an e-commerce strategy Led team - all aspects of operational performance and relationship management SUMMARY OF SIGNIFICANT PREVIOUS POSTS
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